About Marilyn Wilson

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So far Marilyn Wilson has created 544 blog entries.

RESO Is Lighting Up $1 Billion In Savings For The Real Estate Industry

Homes.com recently put RESO Standards to the test.  What is the real business value of RESO Data Standards?  A new Homes.com Case Study shed some serious light on the subject.  They have proven that moving to standardized data and the RESO Web API is saving them thousands of dollars in development time, allowing them to redeploy that energy to more innovative endeavors. We hear often that “nobody” is asking to leverage RESO data standards in local MLS data feeds yet.  This exciting news is going to change that.

By |2018-04-16T09:15:44-07:00April 16th, 2018|Main category|Comments Off on RESO Is Lighting Up $1 Billion In Savings For The Real Estate Industry

Are You Passionate About Building Software That is Built for the Way Agents Really Work?

Are you passionate about building software that is easy to use and provides really powerful information to help real estate professionals prospect more effectively and provide better information to their clients? Do you wake up at night thinking about ways to help REALTORS® be more successful?   Do you LOVE to find new ways to display real estate data to make it more actionable? Do you believe your experience has uniquely prepared you to understand the practical workflows of agents and the REAL informational needs that agents will actually USE? If so, we have a really exciting position to tell you about!

By |2018-03-13T10:32:37-07:00March 13th, 2018|Recruiting|1 Comment

Why do so Many Brokers Think TECHNOLOGY is the Way to WIN?

It seems like every week we’re hearing about a new announcement from a large brokerage or franchise telling us they are spending millions on technology and re-positioning their brand story around their technology suite.

A Winning Formula to Increase MLS Technology Adoption

The Miami Association of REALTORS® (MIAMI) and Multiple Listing Service supports 46,000 primary subscribers and more than 4000 out of area secondary subscribers. Miami have an insatiable curiosity to identify and launch products that will help their brokers, teams, and agents be more successful.

By |2018-03-01T16:34:17-08:00March 1st, 2018|Main category|Comments Off on A Winning Formula to Increase MLS Technology Adoption

New Thinking Can Create a MUCH Stronger Board

You’re sitting in your board room thinking through a tough decision that needs to be made.  Many of the board members are passionate, engaged real estate professionals who have lived in the local area for their entire careers. 

By |2018-02-28T09:33:24-08:00February 28th, 2018|Broker-Agent Information, Press Releases|Comments Off on New Thinking Can Create a MUCH Stronger Board

It’s GAME ON for Data Standards in 2018!

The smartest technology companies and most progressive MLSs are leading our industry to a new era of efficiency and profitability.  They are making it easy for start-ups to expand quickly from market to market and serve the innovation needs of brokers.  These leaders are supporting well-established companies to evolve their data platforms and opening the door for standardization in EVERY market in the country.

By |2018-02-20T06:17:07-08:00February 20th, 2018|Broker Technology Research, Main category|Comments Off on It’s GAME ON for Data Standards in 2018!

NAR Gets Serious About RESO Compliance

The National Association of REALTORS® Chief Executive Officer, Bob Goldberg has been making some impressive moves this week. The first move is to send threatening letters to about 90 MLSs who have not adopted the RESO Standards or are not adhering to the MLS Policy required to maintain NAR affiliation.  Some of the MLSs are being cited for not being certified with the RESO Data Dictionary and some do not yet have availability with the RESO Web API. While many MLSs still believe that RESO is not critical to their business, we hear from brokers regularly that they are requesting [...]

By |2018-02-02T10:21:56-08:00February 2nd, 2018|IDX, MLS Insights, NAR, RESO|Comments Off on NAR Gets Serious About RESO Compliance

The MLS – The Ultimate Real Estate Marketing Network

We all know that successful agents are always looking for new ways to grow their business. Some spends hundreds or even thousands of dollars a month with online portals.  Some pay $29.99 a month to a BUNCH of technologies hoping they will provide them with a magic bullet of brilliance.  While there are billions of dollars spent online every year, most agents are disappointed by the results of these disjointed investments. The same agents that are happy to spend thousands on many ill-fated and poorly executed outside marketing services, ALSO belong to their local MLS.  They are spending well UNDER [...]

By |2018-01-21T17:00:42-08:00January 21st, 2018|Main category|Comments Off on The MLS – The Ultimate Real Estate Marketing Network

Pam O’Connor Retiring as CEO of Leading Real Estate Companies of the World

Pam Johnson O’Connor has announced that she will be retiring from Leading Real Estate Companies of the World. Paul Boomsma, who currently serves a dual role as LeadingRE chief operating officer and president of Luxury Portfolio International®, will assume responsibilities as president and CEO upon O’Connor’s retirement. Pam has had an amazing career in the relocation and residential real estate industry.  Here are just a few of her accolades: Here are a few of Pam's accomplishments:  Pam was the first woman executive to head a major real estate network in 1985, her experience managing real estate and relocation organizations extends [...]

By |2018-01-09T06:00:57-08:00January 9th, 2018|Main category|2 Comments

Google Tag Manager – A Broker’s Best Friend

Real Estate brokers need to leverage reporting to know what is working in their digital marketing assets. The good news is that Google Analytics can provide answers to the performance of your website pages and campaigns if you train it. The tool to deliver these reports is called Google Tag Manager, and if you are not using this utility in your brokerage today, you need to start. Google Tag Manager (GTM). Brokers now have more accessibility to track usage for all their Internet assets. GTM easily installs on your website and intranet, and is available for native mobile applications on [...]

By |2018-01-08T13:00:41-08:00January 8th, 2018|Main category|Comments Off on Google Tag Manager – A Broker’s Best Friend

RESO: Fairy Tale or the Future?

It’s hard to argue that standardized input, distribution and display of real estate information is not the desired path for our industry to follow. There aren’t many technology companies that would PREFER to map nearly 700 individual MLS data sets if they have the data and a choice. The Real Estate Standards Organization has set out on a path to remove millions of dollars in cost to real estate technology development and deployment while encouraging more innovation.   Download the results of the study here: When you get past the obvious technical advantages what does it really MEAN to have data [...]

By |2018-01-08T12:00:38-08:00January 8th, 2018|Main category|1 Comment