Using Twitter as a PR Tool

Twitter is probably one of the most ignored social media channels in real estate marketing and PR, which is remarkable considering its breadth and depth: 328 million monthly active users and 67 million of them in the U.S., a half-billion Tweets per day, and 80% of users access Twitter on their mobile devices. Okay, admittedly, Twitter also has 20 million fake users, and the profile of a “typical” Twitter user is (unfortunately) not a primary target for most brokerages: A young woman, with an average of 209 followers, using an iPhone. In fact, 37% of all Twitter users are between the ages [...]

By |2018-05-03T21:22:40-07:00September 5th, 2017|Twitter for Real Estate|Comments Off on Using Twitter as a PR Tool
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Don’t Miss Out on our Summer Special!

With planning for 2018 on the horizon, now is a great time to reflect on the best ways to help prepare your organization for the evolutions and revolutions that may happen next year. Are you Making Informed Decisions? Many things can happen when an Association or MLS is detached and not paying attention to the transient nature of the real estate industry and market. They can delay or even completely avoid decisions because they simply seem too difficult or controversial, causing the organization to fall behind or lose its competitive advantage. Even worse, Boards of Directors who do not stay [...]

By |2018-05-03T21:22:40-07:00September 5th, 2017|WAVes of Change|Comments Off on Don’t Miss Out on our Summer Special!
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Looking for Job Security? Brokers are Looking for THIS!

By far, an IDX feed is the most heavily used broker tool offered by MLSs today.  Most brokers offer IDX data including active listings and many also include SOLD and PENDING listings thanks to the NAR IDX policy changes which allow brokers to leverage all statuses. One progressive MLS recognized how important IDX feeds are. RMLS in Portland, took the proactive step to transition every one of their IDX feeds to a RESO Certified collection of data.  This bold step allows all brokers to take full advantage of the rich collection of data relevant to their market available with Platinum [...]

By |2018-05-03T21:22:40-07:00September 5th, 2017|How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights|Comments Off on Looking for Job Security? Brokers are Looking for THIS!
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MLSListings Shares Best Practices for Public Relations

Public Relations is a key communication practice for leading MLSs. Silicon Valley, California-based MLSListings is leveraging Public Relations to promote the relevancy of the MLS in the best possible way. They have developed communications for the real estate trade media and the consumer media that are both having positive impact. Consumer Media Trade The real estate industry has brokers and agents who continue to invest in newspaper advertising. By and large, newspapers may not display real estate listings from the MLS unless there is a special consideration. To save brokers and agents money, MLSListings has developed an agreement with 12 [...]

By |2018-05-03T21:22:41-07:00September 5th, 2017|Marketing, MLS Insights|Comments Off on MLSListings Shares Best Practices for Public Relations
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Intuit Partners with Moxi Works to Enable Agent Tax Savings

MoxiWorks is a brokerage application development company that was founded by Seattle’s leading brokerage company, Windermere Real Estate. The software was originally developed for Windermere’s brokerage company until the company expanded the offering to include brokerages around the nation. Today, Moxi Works is a separate company that serves a brokerage base that is representative of more than 90,000 agent users.  Some of their leading brokerage partners include Windermere, Long and Foster, Howard Hanna, Pacific Union, Seven Gables and many others. Faced with the challenge of integrating their own applications into a broker’s suite of agent tools and data sharing across [...]

By |2018-05-03T21:22:41-07:00September 4th, 2017|Main category|1 Comment
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How REMAX Results Boosted Website Search Traffic by 25 Percent

RE/MAX Results is one of the crown jewels in the RE/MAX franchise group. With more 1100 agents across Minnesota and Wisconsin. RE/MAX Results is among the largest franchises RE/MAX has in the world. The company recently switched website vendors and launched a new custom site developed by TRIBUS. This represents the largest broker to deploy a custom TRIBUS website. Growth in Search Engine Traffic WAV Group met with Brenda Tushaus, RE/MAX Results Chief Operating Officer to learn more about the success that they experienced in such a short period of time. “For years, our firm has been investing a lot in [...]

By |2018-05-03T21:22:41-07:00August 28th, 2017|Broker-Agent Information, Main category, Press Releases|Comments Off on How REMAX Results Boosted Website Search Traffic by 25 Percent
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Data is Power and You Have the Power Brokers!

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization. Thanks to the great work of four brokers that serve on the RESO [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Data is Power and You Have the Power Brokers!
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WAV Group’s Kevin Hawkins Joins Forbes Real Estate Council

It’s hard to believe that just three years ago next month Kevin Hawkins joined WAV Group to head up our newly established Communications Division, becoming President of WAV Group Communication. He’s helped assemble a list of blue chip clients that include RESO, America’s #1 real estate agent (Ben Caballero of HomesUSA.com), the #1 tech support firm for real estate agents (Florida Realtors® Tech Helpline), #1 real estate marketing technology firm (Imprev), the #1 luxury real estate tech firm (Gabriels Technology Solutions), FinTech’s most innovative mortgage banking and wealth management firm Opes Advisors (now a Division of Flagstar Bank), and many more. Now [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Main category, Our Company, Press Releases|Comments Off on WAV Group’s Kevin Hawkins Joins Forbes Real Estate Council
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Are You Guilty Of “Business As Usual Budgeting?”

Financial and budget planning concept with calculator notebook and financial chart report on work desk How many of have been informed that need to spend the rest of your budget or its going to be reduced next year?   How many times have you blindly hit copy and paste and then added a bit for inflation and an unexpected project and then called it a day on your budgeting process?   If you’re walking somewhat blindly through your budgeting process then you’re practicing what we call “business-as-usual budgeting”. What’s that? Well, if your typical budgeting practice is to look at last year’s [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Broker Technology Research, Strategic Planning|Comments Off on Are You Guilty Of “Business As Usual Budgeting?”
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Broker Public Portal Update Webinar

As part of our commitment to keeping CMLS members informed about industry initiatives, we want you to know there will be an upcoming webinar for the Broker Public Portal. By sharing and encouraging awareness, CMLS supports unified leadership, open communication, and market knowledge within the industry. All The Questions You’ve Wanted To Ask About The Broker Public Portal, Answered. Most people have heard about the Broker Public Portal and have questions about it. This webinar will allow you to ask your own questions and answer some common questions: What is the BPP? What is the relationship between the BPP and Homesnap? How much does it cost to join the BPP? What are [...]

By |2018-05-03T21:22:41-07:00August 17th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights|Comments Off on Broker Public Portal Update Webinar
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CoreLogic Completes Platform Consolidation For SmartMLS

IRVINE, Calif., August 16, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today it has unified the platforms of two multiple listing clients that recently merged to form a new organization called SmartMLS. SmartMLS uses Matrix™ by CoreLogic to serve 17,000 real estate professionals across all eight Connecticut counties, making it among the twenty largest multiple listing organizations in the nation. With more than 700,000 end users, Matrix is North America’s most popular multiple listing platform. The formation of SmartMLS involved the legal merger of the Connecticut Multiple Listing Service and the Greater Fairfield County Consolidated Multiple [...]

By |2018-05-03T21:22:42-07:00August 16th, 2017|Main category|Comments Off on CoreLogic Completes Platform Consolidation For SmartMLS
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This is the blueprint for the near-future of real estate tech: RESO Data Dictionary 1.6 Biggest Update

Art Carter, Chair of RESO and CEO at CRMLS, the nation’s largest MLS put it this way: “This is one huge leap for the RESO Data Dictionary…(and) a giant spring forward to greater innovation by combining and leveraging real estate’s Big Data in a way that will give agents, brokers and consumers better information and help us all make the real estate transaction process better.” Carter nails the importance of the announcement because what the “Rosetta Stone of Real Estate” delivers with this Data Dictionary 1.6 Update is massive: Save Searches, Showing Data, Accessibility Data, Internet Tracking, and a heck of a lot [...]

By |2018-05-03T21:22:42-07:00August 11th, 2017|Main category|Comments Off on This is the blueprint for the near-future of real estate tech: RESO Data Dictionary 1.6 Biggest Update
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