Imprev Roars with Mobile Marketing for Agents

Imprev has long been a behind the scenes type of company. Historically they partner with Giant franchises, Giant Brokers ,or Giant technology companies to deliver fully integrated and smart marketing solutions that agents access through their back office intranet. Imprev's solution includes a full suite of print marketing like flyers and postcards; and a full digital marketing suite which includes digital flyers, online campaigns, listing presentations, virtual property tours, and lots of other features. Recently, they have been in the industry eye for the release of their new system (developed with help from 1000WattConsulting) and plunging headlong into mobile. Today, Imprev gives agents [...]

By |2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Main category, Marketing|1 Comment
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A new tenor to integrated solutions for brokerage

I was in Seattle a few weeks ago visiting a broker when I encountered the Trulia team in the airport heading over to Market Leader. During the entire flight home my head spun with ideas about how these two companies would blend their talents to serve consumers and the real estate community better. We have clients who leverage these companies to their fullest, and others who don't. It has never been the providence of a consultant to champion one strategy over another. Helping others execute the strategy that is right for their business to maximize their opportunity is our charge. [...]

By |2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on A new tenor to integrated solutions for brokerage
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Former MLS Executives Open Keller-Williams Franchise in Montreal

  MONTRÉAL, Qc – June 24, 2013 Congratulations to Anne St. Dennis and Michel Beauséjour for moving from their executive positions in the MLS world to open their own Keller-Williams franchise! They have co-founded a Keller Williams francise in downtown Montreal under the name of KW Urbain. It’s an aggressive move for North America’s largest real estate franchise, a calculated move that took roughly three years as the Austin-based corporate head office familiarized itself with the language laws and Quebec brokerage act. “We saw the immense potential of opening a real estate franchise in Quebec that is completely broker-centric, learning [...]

By |2018-05-03T21:24:32-07:00June 24th, 2013|Main category, Press Releases|3 Comments
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The War That Few Are Watching

There is a War being waged between the leading portals today. They are fighting with all of their might to be leaders in consumer website traffic. Today, Zillow is in the lead with Realtor.com on their heals and Trulia not far behind. Homes.com is pacing with the pack too, and perhaps showed just how strong they are by climbing the rankings at a remarkable pace in 2012. In an announcement released yesterday, Move proclaimed victory at retaining their relationship with MSN.com, the portal operated by Microsoft. I tried to get information about the battle, but limited facts were made available. [...]

By |2018-05-03T21:24:33-07:00June 19th, 2013|Main category, Marketing, Strategic Planning|4 Comments
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More MLSs launch FIND search from MOVE

Move spread the news this morning that MRED (Chicago) MLS PIN (Boston and most of Mass) and SFAR (San Francisco) have all entered into agreements to offer the FIND product. If you are not familiar with FIND, it is a product that was the early candidate for the National Association of REALTOR's Property Library. It ties all of the active listing data on Realtor.com to a suite of extensive property attributes ranging from demographic data to flood maps to airplane fly over zones and noise. The Find products sits at the top of the page when the agent is logged [...]

By |2018-05-03T21:24:33-07:00June 17th, 2013|Broker-Agent Information, Main category, MLS Insights|Comments Off on More MLSs launch FIND search from MOVE
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It’s a Kid’s World – Are you ready?

I just watched a fascinating documentary called Consuming Kids highlighting how advertisers are tapping into the ever-growing purchasing power of children under the age of 12. According to the film, children directly control $40 Billion in spending and indirectly influence over $700 billion in spending. The documentary goes on to talk about how brands are trying to create relationships with kids as soon as they can to create life long relationships. They are trying to create young “super” consumers that will be committed to purchasing their products throughout their lifetime. In my days at Fisher-Price, we never thought about the [...]

By |2018-05-03T21:24:34-07:00June 12th, 2013|Broker-Agent Information, Main category, Marketing, Strategic Planning|Comments Off on It’s a Kid’s World – Are you ready?
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Challenge for Positive Change

I have been reflecting on what I observed at NAR’s Mid-year conference and I have to tell you that I am more than a bit disheartened. While there is more optimism than there was even a few months ago about the health of the market, there is more dysfunction than ever in “organized” real estate. Concern #1 – The Large Broker/MLS Conflict Since I’ve been involved in real estate I have observed tensions between large brokers and MLSs at least in some markets. The negativity and disillusionment shown between these two groups, particularly at the MLS Policy meeting, was epic.  [...]

By |2018-05-03T21:24:34-07:00June 12th, 2013|Broker-Agent Information, Main category, MLS Insights|12 Comments
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Company Culture – Critical in Choosing a MLS Partner

In almost every RFP (Request for Proposal) process I facilitate I get asked the question, which MLS vendor and system is the best?  In every instance I say, it depends, there isn’t a single right system for everyone.  Unlike the waitress who tells you everything is good on the menu, I really am not trying to avoid the question.  I will openly discuss what we see as pros and cons of each system, but the truth is, the vendor that is right for one customer is not going to be right for another. There are many things to consider in [...]

By |2018-05-03T21:24:35-07:00June 10th, 2013|Main category, MLS Insights, Our Services|Comments Off on Company Culture – Critical in Choosing a MLS Partner
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Share This Listing

WAV Group has gained the support of The Realty Alliance and The Leading Real Estate Companies of the world to revisit our Broker Website Effectiveness study performed in 2008. A lot has changed over the past 5 years, but much has remained the same. Our report will be published at the end of the month in advance of the Inman conference in San Francisco. As the MLS Issues and Policy Committee continues to debate a rule structure for Social Media, Here is an early insight that may forward the shape of what the rule is trying to solve for. Social [...]

By |2018-05-03T21:24:35-07:00June 10th, 2013|Main category, Marketing, Technology Evaluation|Comments Off on Share This Listing
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The Future of Anything

I would attribute the series of postures on The Future of the MLS to Saul Klein. He may not have been the first to coin the phrase, but he has embraced it and made it his own. It is with due respect that we leave that posturing behind and set forth on a new journey. Our industry is at an inflection point, and my fear is that we are too blinded by current affairs to look beyond the steps in front of us. This morning, I encountered a quote from Antoine de Saint Exupery, a French writer, poet, and aviator [...]

By |2018-05-03T21:24:35-07:00May 30th, 2013|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning, Suveys and Research, Technology Evaluation|Comments Off on The Future of Anything
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Welcome Back Mr Foley

What do you do when your $6B company (Fidelity) has an extra $1.5B in cash languishing in your bank accounts? You buy back a company (LPS) that you spun out and you start all over again. If you ever doubted the value of providing software and data services to the financial industry, Mr. Foley just answered it. He is now officially back in the MLS business…. Almost. Deal is not quite done. But wait, there is more. Foley is a self made Billionaire who may perhaps be best known for his personal investing in the wine industry – having purchased [...]

By |2018-05-03T21:24:35-07:00May 29th, 2013|Main category, MLS Insights|Comments Off on Welcome Back Mr Foley
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The MLS Battleground

The National Association of REALTORS® Midyear Legislative meetings may have reached a tipping point on the role of the MLS in real estate. To be sure, it is the battleground of our industry where brokers and associations struggle for power within the oversight of the Department of Justice. Competing MLS entities develop their operating philosophy that draws the boundaries of how everyone coexists without behaving like a monopoly. To be sure, the MLS is a common use term that takes on a lot of different definitions. Here are the top 5 governance models that define the operating philosophy. Association Owned, [...]

By |2018-05-03T21:24:35-07:00May 28th, 2013|Broker Technology Research, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights|Comments Off on The MLS Battleground
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