Blog - Page 176 of 251 - WAV Group Consulting

Is the MLS In Danger?

I do not really know Alain Pinel as well as I would like to. He sold the company that bears his name and pursued other interests. He is back now and runs the Luxury division of Intero Real Estate, one of Alain Pinel Real Estate's chief competitors in San Jose, along with Coldwell Banker and others. What I do know of Alain Pinel I like and respect a lot. I have a similar level of respect for the maverick efforts of Intero, who used passion combined with technology (AgentAchieve) to launch a powerful brokerage in a very competitive marketplace. In a [...]

By Victor Lund|2018-05-03T21:24:41-07:00February 20th, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|4 Comments

Could MLS Mobile Technology Create Another Leapfrog Event?

For years now we have been pointing out that in the not too distant future mobile technology will be the most important part of an MLS system. In fact, we have noted that mobile technology will, in fact, be the MLS system. That distant future is here and mobile is finally coming of age. We are seeing more advances in MLS mobile technology over the last year or so than we have seen since mobile was introduced. These advances in mobile, however, also bring some very interesting questions. All MLS vendors today have some form of a mobile solution. [...]

By WAV Group|2018-05-03T21:24:41-07:00February 19th, 2013|Main category|2 Comments

METROLIST® SELECTS CORELOGIC® MATRIX™ MLS SYSTEM––Colorado’s Largest MLS to Provide New Product Suite to 15,000 Real Estate Professionals–

IRVINE, Calif., February 6, 2013—CoreLogic® (NYSE: CLGX), a leading residential property information, analytics and services provider, today announced that it has entered into an agreement with Metrolist, Colorado’s largest multiple listing service (MLS) and provider of REcolorado, to provide the CoreLogic Matrix MLS system to 15,000 Colorado real estate professionals. For more than 25 years, Metrolist developed and hosted its own proprietary MLS systems. “The pace of innovation has profoundly accelerated since the company was originally founded in 1984 and we found that a transition to a vendor-based product suite made a lot of sense,” commented Metrolist President and CEO, [...]

By Victor Lund|2018-05-03T21:24:41-07:00February 13th, 2013|Broker-Agent Information, MLS Insights, Press Releases|Comments Off

Are my listings going everywhere – Zillow Front Door

Whenever an announcement like the Zillow-Front Door announcement is made, brokers have questions about their data and where it is going. We call this the issue of re-syndication, and whenever an announcement is made made about one party sending data to another party - brokers should know. Zillow is not re-syndicating to HGTV's Frontdoor.com website. The first thing that I would suggest to any broker providing data to any publisher is to have a contract with the publisher that defines what they can or cannot do with your data. Most of the franchisors like REALOGY, Keller Williams, RE/MAX, and others have such [...]

By Victor Lund|2018-05-03T21:24:41-07:00February 13th, 2013|Broker Technology Research, Main category, Marketing|2 Comments

Where is the Genius Bar for Real Estate Tech?

There is no doubt that consumers trust an expert more than they trust themselves. If you look back at breakthroughs that have lead to consumer success and major increases of consumption and adoption, it always occurs when the vendor provides a local expert. Apple was not the first company to figure this out. There are many examples, but certainly Rite-Aid did it with an in-store pharmacist; Home Depot did it with in store builders and remodelers; and Best Buy did it in technology. What Apple did was take it all to a new level with product super heros. The Strategy [...]

By Victor Lund|2018-05-03T21:24:42-07:00February 11th, 2013|Broker Technology Research, MLS Insights|Comments Off

Zillow to power HGTV

I have always been a fan of HGTV’s strategy to marry their television audience and content with property search. I do not watch TV much, but I do tune into HGTV from time to time and have run some analysis on the comprehensiveness of the listing data on their site. From our point of view, HGTV did not go far enough to put timely calls to action into programming to drive the television audience to search for homes on their property search portal. This is my opinion, not grounded in any facts. Suffice it to say that Zillow is going [...]

By Victor Lund|2018-05-03T21:24:42-07:00February 8th, 2013|Broker Technology Research, Main category, Press Releases|Comments Off

Putting the Broker in Charge of the MLS Service Offerings

Most MLSs today have a very simple pricing structure. One size fits all. Every MLS customer receives exactly the same level of service and technology tools. There is no consideration for what services they may have available from their brokerage. This is the crux of why many large brokers are not best friends with their local MLS. They believe the MLS is “leveling the playing field”. Large brokers believe their secret sauce and recruiting advantages lie in the technologies they offer to their agents. They argue that the “full-service” MLS is diluting the impact of their significant investments in breakthrough [...]

By Marilyn Wilson|2018-05-03T21:24:42-07:00January 31st, 2013|Broker-Agent Information, Main category|5 Comments

Listing Input Forms Rise Again
Gallery
Listing Input Forms Rise Again

Broker Technology Research, Main category, MLS Insights

Listing Input Forms Rise Again

If you are like me, you recognize that it was not very many years ago that agents relied on completing a listing input form as a primary method to submit a listing to the MLS. Indeed, in many markets today, MLSs still allow agents to fax in their listing, or broker administrators enter the listing for the agent. This is all happening at a time when many agents are clamoring for MLS listing input using their mobile device or tablet. In a tale of new school meets old school, Instanet is providing a new listing input service; the very service [...]

By Victor Lund|2018-05-03T21:24:42-07:00January 31st, 2013|Broker Technology Research, Main category, MLS Insights|4 Comments

CREA Integrates Digital Signatures Into WEBForms® For All REALTORS

WAV Group had the opportunity to speak to Marc Lafrance of the Canadian Real Estate Association (CREA) about their launch of digital signatures to all REALTORS in Canada. In an announcement, CREA is now offering REALTORS Instanet’s Authentisign and soon the DocuSign Electronic Signature products tightly integrated in their proprietary real estate forms product, WebForms®. Canada has been successful at offering a national forms solution as a driver of REALTOR professionalism for more than a decade. Today, more than 51,000 REALTORS are using WEBForms®out of a total membership of about 116,000 REALTORS across Canada. WEBForms® is considered the second most [...]

By Victor Lund|2018-05-03T21:24:42-07:00January 31st, 2013|Broker Technology Research, Main category, Product Management|Comments Off

WAV Group Report on Home Services

Home services offerings beyond real estate sales have the potential to achieve long-term sustainability and stabilization for real estate brokerages. However, undermining this potential for enterprise brokerages are disparate technology solutions that do not seamlessly connect or share consumer data. As a result of this and other factors, many consumers do not take advantage of enterprise brokerage home services offerings because they do not know that they exist. This is a massive, industry-wide problem that does not have a simple solution. In 2013, WAV Group will be working with brokers to design specific strategies and business practices to improve the [...]

By Victor Lund|2018-05-03T21:24:42-07:00January 31st, 2013|Main category, Reports|Comments Off

RE/MAX Expands Marketing Technology Platform: New Integrated Solutions Deliver a “Digital Upgrade” to the RE/MAX Design Center

January 16, 2013 (New York, NY)– RE/MAX agents will be getting a “digital upgrade” to their Design Center with the ability to create mobile-ready Single Property Websites, YouTube enabled videos, and dozens of professionally written marketing campaigns for email, print and mail, and social media. This new suite of products, which will be available to over 70,000 RE/MAX agents in the U.S. and Canada beginning in January, delivers advanced mobile-enabled technology and engaging consumer content to help agents sell more homes and develop their personal brands. RE/MAX agents can use the new automated marketing campaigns to target first-time homebuyers, move- [...]

By Victor Lund|2018-05-03T21:24:42-07:00January 30th, 2013|Broker-Agent Information, Main category, Press Releases|Comments Off

Trulia tries harder, Alon Chaver speaks up

WAV Group works with brokers and MLSs who have been fed up and frustrated with the data quality on third party listing websites like Trulia, Zillow and others. We study and measure the problem in detail - and have published countless articles, papers, and reports on the topic. Frankly, the discussion about the ills of listing syndication are getting tired and laborious. It is the same stuff regurgitated over and over again. But today, a shining light appeared in an article on RE Technology. Trulia launched a dedicated effort to make a difference. Today, Trulia announced that they are moving to a [...]

By Victor Lund|2018-05-03T21:24:43-07:00January 30th, 2013|Broker Technology Research, Main category, MLS Insights|2 Comments