Clear brand messaging and value proposition is important for your MLS

As real estate professionals, your customers understand the value of building brand awareness and communicating their value proposition. As a multiple listing service, you should never take for granted that your customers know you and truly understand all you can offer them. One of the insights the WAV Group Customer Experience Index revealed is that sometimes REALTOR associations that also run an MLS could improve customer satisfaction by more clearly communicating the MLS’s brand and value proposition, separate from the association.

By |2025-03-16T05:41:55-07:00March 9th, 2023|Marketing, MLS, MLS Insights|Comments Off on Clear brand messaging and value proposition is important for your MLS
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[WEBINAR] Marketing Best Practices: A Broker’s Guide to Marketing Smarter, Not Harder

Marketing your brokerage isn’t about better ideas, it’s about better execution!  When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers, aid in recruitment and retention, and drive leads and sales.  But, the hard truth is that marketing doesn’t always work and there are many common pitfalls that can easily be avoided.

By |2025-03-16T07:16:51-07:00March 8th, 2023|Broker Information, Marketing, Webinars|Comments Off on [WEBINAR] Marketing Best Practices: A Broker’s Guide to Marketing Smarter, Not Harder
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Distilling Inside Real Estate Buying Boomtown

This BoomTown acquisition by Inside Real Estate will find two groups of great people coming together and expanding on a shared mission of brokerage profitability in the best possible way.

By |2023-03-07T14:48:17-08:00March 7th, 2023|Acquisitions, Real Estate Technology, Technology|Comments Off on Distilling Inside Real Estate Buying Boomtown
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Why the Top MLSs Invest in Local Insights for Their Websites

Real estate transactions have always been driven by data, and now more than ever, expanded location data has become critical for MLSs trying to improve the consumer home search. In this masterclass, moderated by Marilyn Wilson (Founding Partner, WAV Group), you will gain valuable insights from a panel of industry experts on how offering location insights has become so crucial to the MLS websites.

By |2025-03-16T05:41:09-07:00March 2nd, 2023|MLS, MLS Insights, Real Estate Technology|Comments Off on Why the Top MLSs Invest in Local Insights for Their Websites
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MLS Now Creates an OMT to Complement their CMT Leadership Group

MLS Now has developed an organizational structure to streamline the operational flow between the CMT, OMT, the Board of Directors and operations within.

By |2023-03-09T07:06:41-08:00March 1st, 2023|MLS, MLS Insights|Comments Off on MLS Now Creates an OMT to Complement their CMT Leadership Group
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Industry Veteran Bondilyn Jolly Joins the WAV Group Executive Team to launch Marketing Agency

WAV Group is expanding its marketing capabilities with the launch of its full service marketing agency, led by Bondilyn Jolly.

By |2023-02-28T10:49:36-08:00February 28th, 2023|Announcements, Marketing, Our Company, Our Services|Comments Off on Industry Veteran Bondilyn Jolly Joins the WAV Group Executive Team to launch Marketing Agency
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WAV Group Homeowners Under Management White Paper

We see the emergence of homeownership portals happening now. We anticipate that homeownership portals will replace or transform property search portals and real estate CRMs. 

By |2023-02-16T08:23:03-08:00February 16th, 2023|Follow the Leader, Industry Observations, Our Services, Real Estate Technology, Technology, Whitepaper|Comments Off on WAV Group Homeowners Under Management White Paper
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Start with training and education to defend yourself and your organization from phishing scams.

It was a Sunday morning and I was taking a break from doing chores around the house. The house phone rings and my mom (Baby Boomer) picks it up. I can only hear this side of the conversation, but quickly I gathered that it was “DirecTV” on the phone. The call went on for a fairly long time. Finally, when my mom hung up the phone, I asked her who it was. She told me it was DirecTV and they claimed to need to replace some of the equipment for our satellite to provide us with a better signal. The equipment normally costs $1,000, but it would only cost us $300 and after 6 months, we would get the money back. But something did not feel right.

By |2023-02-10T12:59:13-08:00February 10th, 2023|Broker Technology Research, MLS Insights, Our Services, Real Estate Technology, Security and Privacy|Comments Off on Start with training and education to defend yourself and your organization from phishing scams.
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The Broker’s View of Homeowners Under Management

Last week, the Broker Resource Network hosted a webinar for their members to discuss an emerging topic in real estate called Homeowners Under Management. It is a different perspective on how firms, teams, and agents approach client relationship management, and it marks a sea change in thinking that WAV Group believes is very important for the future of our industry.

By |2023-02-08T16:23:12-08:00February 9th, 2023|Broker Information, Broker-Agent Information, Webinars|Comments Off on The Broker’s View of Homeowners Under Management
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Congratulations to WAV Group’s own Marilyn Wilson Lund on becoming Vice Chair of the National Small Business Association

WAV Group is excited to support our founding partner, Marilyn Wilson Lund in her role as Vice Chair of the National Small Business Association (NSBA). The NSBA is focused on enacting critical access to capital programs, preventing unfair small-business tax penalties, and repealing some of the most potentially damaging laws and regulations that impact small business.

By |2023-02-08T12:42:05-08:00February 8th, 2023|Announcements, Bills and Policies, Industry Observations, MLS Insights, Our Company|Comments Off on Congratulations to WAV Group’s own Marilyn Wilson Lund on becoming Vice Chair of the National Small Business Association
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MooveGuru Acquires Relocator

MooveGuru is a serious competitor in the rapidly developing service category of empowering Realtors with tools to help consumers move. The acquisition of Relocator supports MooveGuru’s effort to roll up competitors and deliver the best components of their technology offerings.

By |2023-02-08T12:22:21-08:00February 8th, 2023|Acquisitions, Press Releases, Real Estate Technology, Technology|Comments Off on MooveGuru Acquires Relocator
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Georgia MLS Goes Heavy into Floor Plans

WAV Group met with Richard Boone, CEO and John Ryan, Chief Marketing Officer of Georgia MLS to discuss the strategy of launching floor plan software, and partnering with floor plan technology leader, CubiCasa, as a basic service of the MLS and to learn how agents are adopting the new service.

By |2023-02-07T11:10:01-08:00February 7th, 2023|MLS, MLS Insights, Partnerships, Real Estate Technology|Comments Off on Georgia MLS Goes Heavy into Floor Plans
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