Augmented Reality: Two Startups Expand Partnership to Include 3-D Staging Product
Instead of imagining an office space with furniture and lighting installed, what if you could actually see what it would look like?
Trend Spotter: Indie Broker Mergers in the San Francisco Bay Area Continue to Build Momentum
Red Oak Realty is a great company on the east side of the San Francisco Bay. This area provides a lucrative place for independent brokerage firms like Red Oak Realty to thrive. Pacific Union was the last company to focus on independent firm mergers in this area before their sale to Compass and now Red Oak Realty has announced an acquisition with Marvin Gardens Real Estate.
Broker Public Portal Announces Neil Dholakia of Keller Williams as New Board Member
Keller Williams has been an eager supporter of the Broker Public Portal. The strength of their commitment is evident by the involvement of their senior leadership on the BPP Board of Managers. Neil Dholakia, Chief Product Officer of Keller Williams, is the newest Board member as was announced Tuesday.
May We Please Start Saying “My pleasure” Instead of “No problem”?
Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.
CMLS Hot Topics Call Recap
I hope that you had a chance to attend the Council of MLS Hot Topics webinar held this week. The blend of MLS Executives along with other industry technology experts generated a lively conversation.
Residential Real Estate Software Platforms Growing Fast: Death of the End Point Solution Firm
The world of residential real estate software is transforming rapidly. Scaled, modern tech players rise while small point solution firms melt. What does this mean for brokers and agents?
Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap GalleryBright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap
Broker Public Portal, Broker-Agent Information, Main category, Marketing, MLS, MLS Insights, Press Releases, Technology, Technology Evaluation
Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap
When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.
ERA’s CEO Simon Chen Does A Good, Good Thing
Broker margins are under attack. Rather than thinking about how ERA can extract more margin out of their broker, they are thinking about how they can contribute margin to the brokers.
The Biggest Marketing Success in the History of The National Association of REALTORS®
NAR has done more for home ownership rights in America than any other group. Now NAR can turn its resources to fixing the largest problem in America today, homelessness.
How Advanced Technology Can Suffer From Simplification
Writers and reporters must write and serve two masters: accuracy and clarity. With emerging technology, the challenge to balance these is often daunting, and success is uneven.
Making My Company Better For Customer Experiences
One of the most talked-about themes in our industry today is how to improve the customer experience (CX). This discussion is both healthy and necessary to grow your business for today and tomorrow. One area that has a tremendous impact on improving the customer experience, which hasn't really been part of the CX narrative, is employee engagement.
Accolades Continue for Broker Public Portal with Homesnap – 38th Fastest Growing Company in America
The Broker Public Portal is the industry’s leading success story. Homesnap’s three-year growth rate since partnering with the Broker Public Portal (BPP) is a whopping 6,176.7%. Broker Public Portal with Homesnap is emerging as the biggest threat to Zillow’s leadership position in home search.