There’s no I in the word REALTOR®
As leaders of Associations and MLSs, it is imperative that every Board member, CEO and Association Executive remember their core goal – to...
Preach to the Converted
Strategically, the very first dollar invested in supporting your business should be spent fixing the leak of lost, repeat, and referral customers. Somehow, that focus on customers is not happening in our industry today.
Google Signal – Consumer Device Behavior Info from Your Web Site
Marketing, in general, is a tough business. There are so many tools to use and data to scrounge through; it is impressive that marketers have time to be creative. With Google Signal launched into beta last August, maybe marketers will have a little a bit more time on their hands.
Boise insider tips for RESO Tech Summit attendees
Perhaps a great unsung feature of the RESO conference is the selection of cool locations. Because of the size of the conference, they are able to accommodate attendees in smaller host cities. RESO Conferences have made me a fan of Kansas City and Milwaukee - who knew?
NATIONAL ASSOCIATION OF REALTORS Bolsters Marketing Team to enhance creative storytelling
It looks like NAR is taking its job of telling the REALTOR(R) story to consumers across America very seriously. They just hired a consumer content heavyweight, Alicia Bailey, to help enhance the way the REALTOR® story will get told via video, print, radio, and experiential marketing!
Zillow 3D Home Tour is Really Property Panorama
Zillow took a page out of Property Panorama’s playbook by using visualizations to create a 360-degree tour and stitching them together, which they call Zillow 3D Home – and claim it is a 3D tour.
3 Uses for Microsoft Teams in Picking Up the Slack
For the past couple of years, almost everyone I knew used Slack for team collaboration. It was a powerful tool with tons of integrations with other applications and platforms.
California and National AOR exit ZipLogix with Sale to Vista’s Lone Wolf
WAV Group believes that Lone Wolf now occupies about 90% of the forms management software market in the United States and Canadian real estate industry.
The Power of the Power Broker Report from RISMedia
The RISMedia Power Broker Report is the industry’s favorite top brokerage list. And with good reason.
Does Your Website Work for the Visually Impaired?
Zillow is getting sued for being inaccessible to the visually impaired. A lawsuit was filed against Compass too. Are you next?
MLS Fines for Charity?
What broker or agent could be mad about a fine that goes to charity?
Is it time for a National IDX?
Here’s an idea to think about…. Today, we have robust rules in place that allow a broker to share their active, pending and in some cases, sold listings with their fellow practitioners via a local IDX policy. What if we took that idea to another level?