What agents really want in a brokerage and what brokers can do about it

Brokerage, Association, or MLS. None of them are really about real estate. They are about relationships. Forget that, and your people will remind you when they vote with their feet and walk out the door.

By |2025-08-26T18:50:29-07:00August 27th, 2025|Broker-Agent Information|Comments Off on What agents really want in a brokerage and what brokers can do about it

Pictures Are Required. Floor Plans Should Be Too.

When you think about what makes a great listing, photos are at the top of the list. They’ve been a non-negotiable for years. You wouldn’t post a property without them—because buyers expect them, and sellers know they’re essential.

Lone Wolf enters a new era of Integrations starting with Follow Up Boss to Deliver a Seamless CRM-to-Transaction Experience

WAV Group studies have proven that a lack of integrations between technologies is one of the biggest pain points facing brokerages today. Lone Wolf recognized and approached that challenge in two ways. First, it created a seamless workflow and User interface between all its core modules – Lone Wolf Back Office, Transact and Relationships – along with powerful tools like Boost and Cloud CMA. 

By |2025-06-17T07:36:18-07:00June 17th, 2025|Announcements, Broker-Agent Information, Real Estate Technology|Comments Off on Lone Wolf enters a new era of Integrations starting with Follow Up Boss to Deliver a Seamless CRM-to-Transaction Experience

Recruiting in times of Unrest

Times of unrest can make recruitment challenging, but it can also present unique opportunities for savvy brokers who understand how to position their firms as safe harbors for ambitious real estate professionals.  Below are the essential strategies for recruiting talent when times are tough.

By |2025-06-11T05:46:30-07:00June 11th, 2025|Agent Recruitment, Broker-Agent Information|Comments Off on Recruiting in times of Unrest

The ultimate hypocrisy: Zillow bans pocket listings — unless they’re its own

It begs the question: Was Zillow wrong then — or are they wrong now? If the MLS is so important - why are they carving out exclusions for consumers or builders?

By |2025-06-05T16:02:45-07:00May 30th, 2025|Broker-Agent Information|Comments Off on The ultimate hypocrisy: Zillow bans pocket listings — unless they’re its own

New WAV Group study highlights significant brokerage interest in centralized information centers.

Over 70% of brokerages offer at least 4 technologies and 45% offer 7 or more technologies. 7 or more log-ins on seven different websites make it nearly impossible for an agent to remember where to find all of the tools. Without a centralized view and nothing getting pushed to agents regularly to remind them to attend training, try a new product or learn a new feature, brokerage technologies are under utilized. 

By |2025-05-20T11:20:05-07:00May 20th, 2025|Broker Technology Research, Broker-Agent Information, Real Estate Technology|Comments Off on New WAV Group study highlights significant brokerage interest in centralized information centers.

Why brokerages need a “Door #3” strategy: Creating impact through customer-for-life homeownership support

The path to impact is for brokerages that are willing to change their mindset – from transactions to relationships, from commission to contribution.

By |2025-05-14T09:30:45-07:00May 13th, 2025|Broker Information, Broker-Agent Information, Webinars|Comments Off on Why brokerages need a “Door #3” strategy: Creating impact through customer-for-life homeownership support

The Equity Unlock: A Homeowner’s Journey with HouseAmp

Unlock home equity fast with HouseAmp’s HomeSale Loan™—no HELOC hassle. Renovate, sell for more, and pay at closing.

By |2025-04-25T15:32:18-07:00April 24th, 2025|Broker-Agent Information, Follow the Leader|Comments Off on The Equity Unlock: A Homeowner’s Journey with HouseAmp

NAR Report: Gen X leads in income, Millennials stay mobile, and Gen Z quietly arrives

The 2025 NAR Generational Trends Report from NAR just dropped, and it reads like a family portrait of America in transition. Baby Boomers are moving closer to grandkids, Gen Zers are scurrying to scrape together enough savings to buy their first place, Millennials still buy the most homes, and Boomers are the top home sellers. Here are some things agents will want to know about to better understand the differences in the generations they serve: Gen X makes the most and buys the most expensive homes Buyers aged 49 to 58 now top the income charts, with a median household [...]

By |2025-03-28T09:07:52-07:00April 1st, 2025|Broker-Agent Information, Business Intelligence, Marketing, Research|Comments Off on NAR Report: Gen X leads in income, Millennials stay mobile, and Gen Z quietly arrives

High Tech Brokerage vs. High Touch Brokerage – AI May Change Strategy

Brokerages are now facing a crucial decision: lean into technology or double down on the personal connection that has long defined the industry?