The ultimate hypocrisy: Zillow bans pocket listings — unless they’re its own
It begs the question: Was Zillow wrong then — or are they wrong now? If the MLS is so important - why are they carving out exclusions for consumers or builders?
New WAV Group study highlights significant brokerage interest in centralized information centers.
Over 70% of brokerages offer at least 4 technologies and 45% offer 7 or more technologies. 7 or more log-ins on seven different websites make it nearly impossible for an agent to remember where to find all of the tools. Without a centralized view and nothing getting pushed to agents regularly to remind them to attend training, try a new product or learn a new feature, brokerage technologies are under utilized.
Why brokerages need a “Door #3” strategy: Creating impact through customer-for-life homeownership support
The path to impact is for brokerages that are willing to change their mindset – from transactions to relationships, from commission to contribution.
The Equity Unlock: A Homeowner’s Journey with HouseAmp
Unlock home equity fast with HouseAmp’s HomeSale Loan™—no HELOC hassle. Renovate, sell for more, and pay at closing.
The value of being a Realtor in an AI agent world
The next decade will belong to those who can combine the best of AI with the best of human skill.
NAR Report: Gen X leads in income, Millennials stay mobile, and Gen Z quietly arrives
The 2025 NAR Generational Trends Report from NAR just dropped, and it reads like a family portrait of America in transition. Baby Boomers are moving closer to grandkids, Gen Zers are scurrying to scrape together enough savings to buy their first place, Millennials still buy the most homes, and Boomers are the top home sellers. Here are some things agents will want to know about to better understand the differences in the generations they serve: Gen X makes the most and buys the most expensive homes Buyers aged 49 to 58 now top the income charts, with a median household [...]
Compass Competition Makes Better Brokers
Success comes from the brokerage culture, leadership, and the agent’s hard work.
High Tech Brokerage vs. High Touch Brokerage – AI May Change Strategy
Brokerages are now facing a crucial decision: lean into technology or double down on the personal connection that has long defined the industry?
How to Align Client Expectations with Agent Expertise: A Fireside Chat with James & Christian Dwiggins
The real estate industry is at a crossroads. With commission structures under scrutiny and homebuyers questioning agent value at every step, agents must be more prepared than ever to articulate their worth.
Brokerage CEOs Must Remain Curious, Monitor Outcomes
When you see a leading competitor launch something new, pay attention and determine if they've gained an advantage.
How to Optimize Traffic to a LinkedIn Post: Best Strategies for Maximum Reach
LinkedIn is one of the most powerful platforms for generate awareness and discussion around real estate news, but getting your posts seen by a large audience isn’t always easy. LinkedIn’s algorithm determines which posts gain visibility and which fade into obscurity. If you want to maximize the reach of your content, understanding LinkedIn’s algorithmic preferences is key. Here are the best ways to optimize traffic to your LinkedIn post while working with the platform’s ranking system.
Simplifying Homeownership: WAV Group Unveils Survey Insights on Property Management Portals
At WAV Group, we were inspired to learn more about homeownership portals because of our own very real need to manage four personal properties. Managing properties in three distinct locations required us to keep track of preferred vendors for plumbing, heating, air conditioning, and other essential services. We also needed a way to memorialize vendors we used for repairs, painting, and landscaping. Additionally, we needed reminders for routine maintenance tasks. Managing one home is challenging enough, but managing four is even more complicated. Who remembers the last time they changed a furnace filter or cleaned out a dryer vent?