Brokers need to manage against FOBO
Agents leave because they think something might be better. FOBO doesn’t come from dissatisfaction. It comes from doubt.
Why eSignature is real estate’s most essential technology—and its next battleground
Size matters in this battle. If State Associations and leading Franchises that serve over 100,000 real estate agents start selecting the same provider, a king will be crowned.
Zillow class action and what it means for paper-broker referrals
If the allegations hold, the industry will either need to raise its transparency, shift fee practices, or face regulatory and litigation risk. Agents, brokers, MLSs, and portals should assume change is coming and plan accordingly.
What agents really want in a brokerage and what brokers can do about it
Brokerage, Association, or MLS. None of them are really about real estate. They are about relationships. Forget that, and your people will remind you when they vote with their feet and walk out the door.
Pictures Are Required. Floor Plans Should Be Too.
When you think about what makes a great listing, photos are at the top of the list. They’ve been a non-negotiable for years. You wouldn’t post a property without them—because buyers expect them, and sellers know they’re essential.
Lone Wolf enters a new era of Integrations starting with Follow Up Boss to Deliver a Seamless CRM-to-Transaction Experience
WAV Group studies have proven that a lack of integrations between technologies is one of the biggest pain points facing brokerages today. Lone Wolf recognized and approached that challenge in two ways. First, it created a seamless workflow and User interface between all its core modules – Lone Wolf Back Office, Transact and Relationships – along with powerful tools like Boost and Cloud CMA.
Recruiting in times of Unrest
Times of unrest can make recruitment challenging, but it can also present unique opportunities for savvy brokers who understand how to position their firms as safe harbors for ambitious real estate professionals. Below are the essential strategies for recruiting talent when times are tough.
The ultimate hypocrisy: Zillow bans pocket listings — unless they’re its own
It begs the question: Was Zillow wrong then — or are they wrong now? If the MLS is so important - why are they carving out exclusions for consumers or builders?
New WAV Group study highlights significant brokerage interest in centralized information centers.
Over 70% of brokerages offer at least 4 technologies and 45% offer 7 or more technologies. 7 or more log-ins on seven different websites make it nearly impossible for an agent to remember where to find all of the tools. Without a centralized view and nothing getting pushed to agents regularly to remind them to attend training, try a new product or learn a new feature, brokerage technologies are under utilized.
Why brokerages need a “Door #3” strategy: Creating impact through customer-for-life homeownership support
The path to impact is for brokerages that are willing to change their mindset – from transactions to relationships, from commission to contribution.
The Equity Unlock: A Homeowner’s Journey with HouseAmp
Unlock home equity fast with HouseAmp’s HomeSale Loan™—no HELOC hassle. Renovate, sell for more, and pay at closing.
The value of being a Realtor in an AI agent world
The next decade will belong to those who can combine the best of AI with the best of human skill.