Broker Technology Research Archives

RPR Broker Case Study – Helping Brokers Understand and Use Realtors Property Resource®

WAV Group provides consulting services brokers across the country to help them find the most effective ways to leverage the technology tools they have chosen for their agents. Some of those tools are provided by MLSs as part of their monthly subscription fees. In working with brokers we have learned how stressed the life of a broker is. Their agents, clients, accountants and office staff pull them in a million directions. Their daily tasks make it virtually impossible to keep up on all of the latest technologies being offered to them. Today, WAV Group is introducing the third in a [...]

By Marilyn Wilson|2018-05-03T21:25:02-07:00May 10th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Product Management, Reports, Suveys and Research|Comments Off

Onboard Targets ListHub Reports with New Product

In a press release found below, Onboard announced the launch of Listings 360 insight Advisor. This product is a reporting solution like Listhub Reports, and FREE! However, Listings 360 does not include syndication at this time. The first customer in line to release the product is Chicago multiple listing service provider, Midwest Real Estate Data (MRED). Connecticut MLS (CTMLS) and Metropolitan Regional MLS (MRIS) have also licensed the solution for their subscribers. WAV Group spoke to MRED CEO, Russ Bergeron to understand the strategy behind the launch. Bergeron indicated that MRED likes to offer more than one product option when [...]

By Victor Lund|2018-05-03T21:25:03-07:00May 9th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases|3 Comments

TOP 5 AGENT & BROKER ARTICLES OF THE WEEK!

Note: If you do not have a RE Technology account, please contact April at april@wavgroup.com, and I will be happy to create a complimentary account for you. More than 70 MLSs and Associations offer RE Technology as a free member benefit - contact Melissa@retechnology.com for a program overview. RE Technology wants to support our MLS partners by highlighting articles that peeked the most amount of agent and broker readership. The goal of this effort is to provide content for MLSs to re-purpose to their members. Feel free to use these articles in any of your communication programs [...]

By Marilyn Wilson|2018-05-03T21:25:04-07:00May 4th, 2012|Broker Technology Research, Broker-Agent Information, Clients, Main category, Our Company, Our Services, Reports, Technology Evaluation|Comments Off

Move Announces 2x More Revenue than Zillow

Today, there are two front-runners in online property search – Zillow and Move. They are both public companies. Falling in line behind them are two private companies, Homes.com and Trulia. Here is how the revenue stacks up on the public companies. Move, Inc., Operators of Realtor.com who is in partnership with AOL Real Estate and MSN real estate for publishing broker listings reported revenue of $47.7 million today. Move did not report any earnings or losses. Seattle Upstart Zillow has been on a run, increasing traffic to levels comparable with Move and purchasing companies. They reported revenue of $22.8M and [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 4th, 2012|Broker Technology Research, Main category, Marketing, Press Releases|Comments Off

CRMLS Partners With Homes.com for Full Offering

Today’s real estate technology companies are partnering with MLSs at an unprecedented rate. This trend is brought about by natural gravity. The MLS is the primary source of fundamental technology for real estate professionals. WAV Group is beginning to see a number of MLSs pursuing a variety of strategies for offering non-core MLS services. Historically, MLSs only pursued site licenses for technology for their members, paying a price per member per month. This trend expanded as emerging products like Listhub, Property Panorama, and Listingbook began to offer Freemium services, where the MLS offered a free basic version of the product, [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Press Releases, Strategic Planning|Comments Off

Two Brokers Go YouTube on Syndicaiton

Listing Syndication has become one of the more polarizing business topics in the real estate industry. Everyone seems to have a view, and many groups are trying to figure out how to fix it. There is no doubt that some companies are benefiting from syndication, but most find only little or moderate success. We seem to be hitting an inflection point with syndication where a lot of change is about to happen - slowly I suspect - like all real estate trends. The Council of MLS published two surveys this week - one for consumers and another for professionals. They are [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Sales Advisory, Strategic Planning, Suveys and Research|4 Comments

Are People Really Resistant to Change?
Gallery
Are People Really Resistant to Change?

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research

Are People Really Resistant to Change?

I had the pleasure of speaking at the Broker Summit put on by the Michigan Association of REALTORSâ this week in Detroit, Michigan. The topic I was asked to speak on was the “Future of Real Estate”, just a small topic right? But this was really a fun topic because it gave me an opportunity to talk about some significant changes I have witnessed over the years impacting our industry, like the change in the broker/agent relationship, changes in technology and the changing role of the consumer and what these changes mean for our future. In this post I don’t [...]

By WAV Group|2018-05-03T21:25:05-07:00April 27th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research|Comments Off

Listhub launches new dashboard

Years ago, before ListHub, Point2, and Postlets, – if a broker wanted to publish listings to a third party consumer facing website, they would need to hand enter the listing or manufacture a data feed. ListHub was among the pioneering companies that helped brokers solve this problem. Today, in most MLS markets around the nation, ListHub offers a free service to brokers that will send broker listings to hundreds of websites. Today, ListHub released an upgrade to this system that offers more brokers options and flexibly in choosing their publisher partners. For MLSs, ListHub now allows you to share your opinion about each [...]

By Victor Lund|2018-05-03T21:25:05-07:00April 25th, 2012|Broker Technology Research, Main category|2 Comments

REALTOR.Com Shoots across bow of Trulia and Zillow

The industry knows the dirty little secret. Many third party listing websites are full of garbage data. In a major online marketing effort, REALTOR.com is telling this story. Inaccurate listings are not appearing here and there, but more than half the "for sale" listings on many sites populated from syndication are duplicates, already sold, expired, pending, or bank owned homes that are not for sale at all. Bad real estate listing information is bad for the real estate industry. So many of these sites claim to be consumer centric, but they blatantly and knowingly allow data to be fed to their [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 23rd, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|Comments Off

Century 21 touches franchises with 2012 plan

Century 21 is cool. And that is a new thing for a 40-year-old real estate brand. I purchased my primary home from a Century 21 agent because of the agent, not because of the brand. However, in the past few years, Century 21 started looking cool. Being a cynic and a skeptic, I did not really believe that they were cool. Sotheby’s is luxury, Coldwell Banker is business, BH&G is lifestyle, ERA is old school, and Century 21 is Middle America. None of those brands are cool. That changed for me today. WAV Group works with lots of brokers. They [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 12th, 2012|Broker Technology Research, Main category, Marketing|1 Comment

Where have all of the leads from MLS Consumer Websites gone?
Gallery
Where have all of the leads from MLS Consumer Websites gone?

Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Reports

Where have all of the leads from MLS Consumer Websites gone?

Every time we conduct a survey with agents they tell us how little they know about the number of leads or listing exposure they are receiving from their MLS Consumer Websites. Some agents know the sites exist-some don’t even know that much. It is pretty much universal that agents are not getting regular reports telling them how valuable their MLS consumer website is to their business. When asked how interested they would be in getting a lead generation report from their MLS, there is pretty much unanimous interest in receiving this valuable information. In the most recent Member Customer Satisfaction [...]

By Marilyn Wilson|2018-05-03T21:25:07-07:00April 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Reports|4 Comments

WAV Group Partner Mike Audet to Speak at Michigan Association of REALTORS® Broker Summit

The real estate industry is going through a number of significant “shifts” today that will change the way our industry operates in the future. These shifts are the result of natural pressures building up. The pressure occurs slowly over time but when it reaches a critical point change has to happen and we believe we are seeing this on a number of fronts in our industry today. Mike Audet, founding partner of WAV Group, will be the keynote speaker at the Michigan Association of REALTORS® "Broker Summit" event being held in Detroit, Michigan on April 25th. Mike will talk about these key [...]

By WAV Group|2018-05-03T21:25:07-07:00April 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Strategic Planning, Technology Evaluation|Comments Off