Since the mid-2000s, brokers have decimated their marketing departments to cut expenses and transition from print to digital. The landscape of the brokerage marketing department has changed, resizing teams and altering priorities.
If you don't know the name, Ralph Bivins, then you've likely been insulated from...
The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...
Artificial intelligence (AI) may be in the early days of its development, but this brand-new area of technology already promises to transform the way people and machines work together. Divergent AI strategies emerge from two of the largest real estate organizations in America: Keller Williams and Realogy.
Some would suggest that the buyer’s agent may not survive the next 10 years in our industry, but I am bullish on them remaining a vital contributor to real estate transaction services.
Since 1929, the non-profit NAREE has been a place where real estate writers, editors, columnists, authors, and communicators come together to learn, as well as exchange ideas and best practices and get to know one another better.
Stellar MLS has laid it down for other MLSs around the country to follow. They are setting a bar higher and higher for themselves to ensure that every product, service, contact, event, and marketing program is Stellar. They won’t stop until they get feedback in every aspect of their business.
How much of your business development strategy is focused on human contact with your friends and past customers? What are you doing to raise your human interaction?
I am bullish on humanity making the right decisions, but most of all, I am willing to give up certain freedoms in exchange for allowing technology to blossom as a contributor to humanity.
NAR Midyear in Washington DC has become a mainstay on our WAV Group travel calendar. Many...
In a press release last week, CoreLogic announced that they have opened up the integration to the Matrix Client Portal to Prospects Software.
For mobile apps, it’s the Apple App Store or Google Play Store. But where is the app store for everything else? Where is Amazon for real estate tech?
