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Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?
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Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?

How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning

Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?

At WAV Group, we conduct strategic planning sessions for many of the nation’s largest MLSs. As part of our due diligence we conduct in-depth interviews with many leading brokers and MLS Board members. During these interviews, many tell us how they appreciate the depth and scope of services offered by their MLS. There’s a problem though…many of those we interview have not used the services offered by their local MLS. In some cases, they are not even familiar with the services being offered. These board members haven’t taken the time to learn about each of the services offered by their [...]

By Marilyn Wilson|2018-05-03T21:25:04-07:00May 7th, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning|Comments Off

TOP 5 AGENT & BROKER ARTICLES OF THE WEEK!

Note: If you do not have a RE Technology account, please contact April at april@wavgroup.com, and I will be happy to create a complimentary account for you. More than 70 MLSs and Associations offer RE Technology as a free member benefit - contact Melissa@retechnology.com for a program overview. RE Technology wants to support our MLS partners by highlighting articles that peeked the most amount of agent and broker readership. The goal of this effort is to provide content for MLSs to re-purpose to their members. Feel free to use these articles in any of your communication programs [...]

By Marilyn Wilson|2018-05-03T21:25:04-07:00May 4th, 2012|Broker Technology Research, Broker-Agent Information, Clients, Main category, Our Company, Our Services, Reports, Technology Evaluation|Comments Off

RENTALS! A Market Quickly Slipping Away From REALTORS®
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RENTALS! A Market Quickly Slipping Away From REALTORS®

Broker-Agent Information, Main category, Marketing, Sales Advisory

RENTALS! A Market Quickly Slipping Away From REALTORS®

Every agent I know is looking for new opportunities for generating additional revenue. At the same time I hear again and again that many agents are not interested in working on rental properties because there’s “not enough money in it”. Driven by this ambivalence, many MLSs are ignoring the rental market. This perspective is a HUGE mistake, in my view. Let me share some “fun facts” with you to help you understand why I say that… First: Did you know that experts are now predicting that rental properties will constitute up to 40% of the overall residential real estate market [...]

By Marilyn Wilson|2018-05-03T21:25:04-07:00May 4th, 2012|Broker-Agent Information, Main category, Marketing, Sales Advisory|1 Comment

Move Announces 2x More Revenue than Zillow

Today, there are two front-runners in online property search – Zillow and Move. They are both public companies. Falling in line behind them are two private companies, Homes.com and Trulia. Here is how the revenue stacks up on the public companies. Move, Inc., Operators of Realtor.com who is in partnership with AOL Real Estate and MSN real estate for publishing broker listings reported revenue of $47.7 million today. Move did not report any earnings or losses. Seattle Upstart Zillow has been on a run, increasing traffic to levels comparable with Move and purchasing companies. They reported revenue of $22.8M and [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 4th, 2012|Broker Technology Research, Main category, Marketing, Press Releases|Comments Off

CRMLS Partners With Homes.com for Full Offering

Today’s real estate technology companies are partnering with MLSs at an unprecedented rate. This trend is brought about by natural gravity. The MLS is the primary source of fundamental technology for real estate professionals. WAV Group is beginning to see a number of MLSs pursuing a variety of strategies for offering non-core MLS services. Historically, MLSs only pursued site licenses for technology for their members, paying a price per member per month. This trend expanded as emerging products like Listhub, Property Panorama, and Listingbook began to offer Freemium services, where the MLS offered a free basic version of the product, [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Press Releases, Strategic Planning|Comments Off

Two Brokers Go YouTube on Syndicaiton

Listing Syndication has become one of the more polarizing business topics in the real estate industry. Everyone seems to have a view, and many groups are trying to figure out how to fix it. There is no doubt that some companies are benefiting from syndication, but most find only little or moderate success. We seem to be hitting an inflection point with syndication where a lot of change is about to happen - slowly I suspect - like all real estate trends. The Council of MLS published two surveys this week - one for consumers and another for professionals. They are [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Sales Advisory, Strategic Planning, Suveys and Research|4 Comments

Explaining an MLS App Store

I am not sure if anyone is allowed to use Apple's famous App Store name, but lets suffice it to say that the term App Store is familiar to most - so lets use that anyway. The key components of an App Store are Instant delivery, Platform Specific, eCommerce enabled. This is really important to understand because FBS truly is launching the first real MLS App Store. This is different from the RE Technology Success Store, which we call an App Store, but it is really an eCommerce solution. Let me explain: Instant Installation The key component of [...]

By Victor Lund|2018-05-03T21:25:05-07:00May 1st, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning, Technology Evaluation|8 Comments

Are People Really Resistant to Change?
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Are People Really Resistant to Change?

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research

Are People Really Resistant to Change?

I had the pleasure of speaking at the Broker Summit put on by the Michigan Association of REALTORSâ this week in Detroit, Michigan. The topic I was asked to speak on was the “Future of Real Estate”, just a small topic right? But this was really a fun topic because it gave me an opportunity to talk about some significant changes I have witnessed over the years impacting our industry, like the change in the broker/agent relationship, changes in technology and the changing role of the consumer and what these changes mean for our future. In this post I don’t [...]

By THE WAV GROUP|2018-05-03T21:25:05-07:00April 27th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research|Comments Off

METROLIST NAMES SLUNAKER AS PRESIDENT & CHIEF EXECUTIVE OFFICER

Denver, CO – Metrolist® announced that Kirby Slunaker has been appointed as President and Chief Executive Officer (CEO) effective March 13, 2012. “In Kirby, we have chosen a seasoned business leader to continue our transition as a high quality service-oriented organization serving Colorado Realtors®,” stated James T. Wanzeck, Metrolist Board Chairman. “Kirby has deep experience in transforming and leading top companies, such as VISA USA, eBags, FedEx, MDC Holdings, and, most recently, Pendum LLC. With an executive of this caliber, we’re extremely well positioned to take the company to a new level.” Slunaker was chosen as interim Chief Operating Officer (COO) [...]

By Marilyn Wilson|2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off

Listings MUST include at least one photo, period.

The attached article from Anastasia Wilcott, a frustrated real estate consumer, points out the pain that is created when listings are published without any photos. I read the attached article on RETechnolgy this week and it inspired me to talk about a big issue that could be remedied very simply: lag time in listing photos. Every MLS has their own rules about requirements for posting photos. Some require a photo within 24 hours, some are as long as 7 days after the listing is live. The current rules harken back to a time when a photographer was needed to take the shot, [...]

By Marilyn Wilson|2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Clients, Main category, Marketing, MLS Insights|Comments Off

Listhub launches new dashboard

Years ago, before ListHub, Point2, and Postlets, – if a broker wanted to publish listings to a third party consumer facing website, they would need to hand enter the listing or manufacture a data feed. ListHub was among the pioneering companies that helped brokers solve this problem. Today, in most MLS markets around the nation, ListHub offers a free service to brokers that will send broker listings to hundreds of websites. Today, ListHub released an upgrade to this system that offers more brokers options and flexibly in choosing their publisher partners. For MLSs, ListHub now allows you to share your opinion about each [...]

By Victor Lund|2018-05-03T21:25:05-07:00April 25th, 2012|Broker Technology Research, Main category|2 Comments