Real estate reporters want relationships, not pitches. Are you listening?

What’s the most underrated skill in public relations today? It’s not mastering AI tools, or writing punchy subject lines, or even generating a buzz on social media. For the long game? It is relationships. Not the superficial, connect-and-forget kind built through mass emails or casual LinkedIn DMs. I’m talking about actual relationships. The kind that takes time, trust, consistency, and a deep understanding of the journalists we aim to work with; the kind built over years, not news cycles. The latest Cision One State of the Media survey, which gathered insights from over 3,000 journalists across 19 global markets, drives [...]

By |2025-08-05T12:10:20-07:00August 5th, 2025|Real Estate Technology|Comments Off on Real estate reporters want relationships, not pitches. Are you listening?
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Real estate is suffering from AI misinformation

History repeated itself at Inman Connect San Diego this week. Once again, after sitting through AI session after AI session on the first day, I was struck by how much confusion still exists in the real estate industry. As I experienced in early June after attending NAR Midyear, the AI "experts" on stage gave incomplete, misleading, or simply wrong information. One example just floored me. During an AI panel, a presenter proclaimed that Gemini Pro was better than ChatGPT. In what way? For content creation, hardly. Learning about your voice? No way. For daily use? Are you kidding me? And there [...]

By |2025-08-01T13:46:29-07:00August 1st, 2025|Artificial Intelligence, Real Estate Events, Real Estate Technology, Thought Leadership|1 Comment
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Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”

By |2025-07-31T07:53:05-07:00July 31st, 2025|Broker Information, Real Estate Technology, Research|Comments Off on Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training
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MLS MCP servers are here – see the one David Gumpper built for real estate AI

Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”

By |2025-08-05T07:19:50-07:00July 31st, 2025|Artificial Intelligence, MLS, Real Estate Technology|Comments Off on MLS MCP servers are here – see the one David Gumpper built for real estate AI
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How MLSs Can Deepen Broker Partnerships with Broker-Branded Dashboards

The relationship between brokers and their MLSs has evolved—and so have broker expectations. According to the WAV Group Brokerage Utilization and Access Study Part 2, brokers are no longer just looking to the MLS for listing access. They’re looking for help simplifying the overwhelming tech environment agents operate in every day.

By |2025-07-29T09:07:35-07:00July 29th, 2025|Broker Technology Research, MLS, Real Estate Technology|Comments Off on How MLSs Can Deepen Broker Partnerships with Broker-Branded Dashboards
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One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?

Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools.  Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins. 

By |2025-07-22T06:07:10-07:00July 22nd, 2025|Broker Information, Broker Technology Research, MLS Insights, Real Estate Technology|Comments Off on One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?
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Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching

Expanding opportunities for regular sales coaching is one of the most overlooked opportunities in a brokerage today. The WAV Group Broker Technology Utilization and Access Study Part II uncovered that brokers want more than just tools for their agents. They want systems that help their managers coach, motivate, and support agent performance. And right now, they don’t feel they have what they need.

By |2025-07-17T09:07:09-07:00July 17th, 2025|Broker Information, Broker Technology Research, Real Estate Technology|Comments Off on Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching
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Rhenti Expands Market Reach Through Strategic Rental Beast Partnership

Toronto-based proptech company leverages MLS integration to supercharge listing visibility for property managers.

By |2025-06-23T12:41:21-07:00June 23rd, 2025|Real Estate Technology, Rentals|Comments Off on Rhenti Expands Market Reach Through Strategic Rental Beast Partnership
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Lone Wolf enters a new era of Integrations starting with Follow Up Boss to Deliver a Seamless CRM-to-Transaction Experience

WAV Group studies have proven that a lack of integrations between technologies is one of the biggest pain points facing brokerages today. Lone Wolf recognized and approached that challenge in two ways. First, it created a seamless workflow and User interface between all its core modules – Lone Wolf Back Office, Transact and Relationships – along with powerful tools like Boost and Cloud CMA. 

By |2025-06-17T07:36:18-07:00June 17th, 2025|Announcements, Broker-Agent Information, Real Estate Technology|Comments Off on Lone Wolf enters a new era of Integrations starting with Follow Up Boss to Deliver a Seamless CRM-to-Transaction Experience
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MetroList Launches Voice-Enabled App to Simplify Listing Entry for Agents

Congrats to Dave Howe and the team at MetroList, Northern California’s largest MLS, for investing in making it easier for agents to work with the MLS. Lundy, the latest addition to the Metrolist suite of technologies, allows agents to create and update listings directly from the property site using just their voice.  With the removal of Compensation as a core benefit, smart MLSs are finding other ways to earn their monthly subscriptions and tap into the capabilities of AI to deliver increased value. 

By |2025-05-29T07:36:43-07:00May 29th, 2025|MLS, MLS Insights, Press Releases, Real Estate Technology|Comments Off on MetroList Launches Voice-Enabled App to Simplify Listing Entry for Agents
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Home Services By Referral Only: The Hidden Network of Elite Contractors

Perhaps the most surprising discovery was how few Realtors fully leverage this powerful network they've cultivated. While most real estate professionals maintain connections with quality contractors, many underestimate the tremendous value this network represents to clients.

By |2025-05-28T11:00:42-07:00May 28th, 2025|Broker Information, Homeowner Under Management, Homeownership Hubs, Real Estate Technology|Comments Off on Home Services By Referral Only: The Hidden Network of Elite Contractors
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AI is becoming the Rosetta Stone for real estate data and value insights

As a data junkie, I've often wondered why, in a data-rich industry like real estate, do so many decisions still rely on incomplete or inconsistent information? The answer lies not in a lack of data but in our inability to apply the resources necessary to see what the data shows. That’s where artificial intelligence is beginning to usher in a new era of insight. AI’s most transformative role in our industry may not be content creation, automation, or even marketing. It’s interpretation. It’s AI’s ability to extract, clarify, and illuminate the hidden signals in data that the human eye either [...]

By |2025-05-23T12:10:53-07:00May 26th, 2025|Artificial Intelligence, Real Estate Technology|Comments Off on AI is becoming the Rosetta Stone for real estate data and value insights
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