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26 03, 2015

One Broker’s Experience with Digital Transaction Management
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One Broker’s Experience with Digital Transaction Management

Broker Technology Research, Broker-Agent Information, Main category

One Broker’s Experience with Digital Transaction Management

By Victor Lund|2018-05-03T21:23:48-07:00March 26th, 2015|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on One Broker’s Experience with Digital Transaction Management

A broker friend of mine downloaded the WAV Group 2004 Broker Transaction Management study recently and gave me a call. Like every real estate broker in America, she has long adapted her business to online forms. Like most brokerages, she also confesses that they have a forms box of printed forms in every office. A few years ago, she made a decision to purchase digital signatures for all of her agents. Today, she is considering transaction management. Again. This is not her first visit to this consideration, but rather an annual trek that is part of her end-to-end customer experience [...]

29 10, 2014

Brokers Out-Marketing Competitors
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Brokers Out-Marketing Competitors

Broker Technology Research, Main category, Marketing

Brokers Out-Marketing Competitors

By Victor Lund|2018-05-03T21:23:56-07:00October 29th, 2014|Broker Technology Research, Main category, Marketing|Comments Off on Brokers Out-Marketing Competitors

I attended Luxury Connect last week in Beverly Hills. If you are not familiar with the event, it was expertly delivered by the team from Inman News that is host to the Real Estate Connect conferences held annually in New York City and San Francisco. I don’t think that anyone really appreciates how difficult it is to put on a great event. This group does it with ease and grace even when pitted against seemingly insurmountable challenges. There was so much fanfare about this event, it is speculated that the original property selected for the event was sold! A week [...]

29 09, 2014

Coldwell Banker Chooses Imprev
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Coldwell Banker Chooses Imprev

Broker Technology Research, Broker-Agent Information, Main category, Press Releases

Coldwell Banker Chooses Imprev

By Victor Lund|2018-05-03T21:23:58-07:00September 29th, 2014|Broker Technology Research, Broker-Agent Information, Main category, Press Releases|1 Comment

Today's real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership with Imprev to power their digital marketing suite for all of their franchise companies. There are a number of firms that offer marketing solutions, but the two firms that have dominated the selection among franchise organizations in the past years include Marketleader and Imprev. Strangely enough, until a few years ago, Imprev was Marketleader's partner for their marketing [...]

27 05, 2014

Cheap MLS Systems

By Victor Lund|2018-05-03T21:24:24-07:00November 1st, 2013|Main category, MLS Insights, Product Management, Suveys and Research|5 Comments

The results are in from the annual WAV Group MLS Technology Survey. We will be working on the report in the coming weeks. Last year’s report showed that there were not any MLS software solutions with super high ratings. This year’s survey showed that the ratings have dropped down for every vendor. What can be done about that? As you may know, WAV Group provides RFP services to MLSs who are facing a contract termination date. It is smart to shop around to see if there are solutions that are better shaped to meet the evolving needs of agents and [...]

25 09, 2013

Leveraging The Browser
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Leveraging The Browser

Broker Technology Research, Main category, MLS Insights

Leveraging The Browser

By Victor Lund|2018-05-03T21:24:26-07:00September 25th, 2013|Broker Technology Research, Main category, MLS Insights|Comments Off on Leveraging The Browser

Many software solutions used in real estate today are offered as Software as a Service (SaaS), meaning that they are accessed through a browser or, in some cases, a mobile app. For most companies today, being cross-browser compliant is about as far as they have gone. Advanced companies, mostly those who have the luxury of products released in the past couple of years, have made their browser-based application “responsive” so as to fit naturally into any screen resolution on any browser. Cloud CMA just came out with a browser Bookmarklet that reminded me how many powerful browser features are not [...]

5 07, 2013

Instagram Quickly Becoming a Value Brand-building Video Tool

By Marilyn Wilson|2018-05-03T21:24:32-07:00July 5th, 2013|Broker-Agent Information, Main category, Marketing|Comments Off on Instagram Quickly Becoming a Value Brand-building Video Tool

Anybody who has children has probably known about Instagram for a while now as a photo sharing social media site. It is by far my 10-year-old daughter’s favorite method for sharing her life with her friends. Two weeks ago, Instagram began offering the ability to share short videos on their site and it has exploded. In just two weeks there have been amazing brand video ads for corporations placed on the site. You can check them out here. From what I could see with the videos I reviewed so far, there are a few ways that real estate companies and [...]

20 02, 2013

Is the MLS In Danger?

By Victor Lund|2018-05-03T21:24:41-07:00February 20th, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|4 Comments

I do not really know Alain Pinel as well as I would like to. He sold the company that bears his name and pursued other interests. He is back now and runs the Luxury division of Intero Real Estate, one of Alain Pinel Real Estate's chief competitors in San Jose, along with Coldwell Banker and others. What I do know of Alain Pinel I like and respect a lot. I have a similar level of respect for the maverick efforts of Intero, who used passion combined with technology (AgentAchieve) to launch a powerful brokerage in a very competitive marketplace. In a [...]

29 12, 2012

Internet Explorer Is 3x faster than Firefox

By Victor Lund|2018-05-03T21:24:44-07:00December 29th, 2012|Main category|1 Comment

I am a Mac. It pains me to look at this data, but the data is accurate, statistically relevant, and conclusive. The Explorer browser is faster than Firefox, with more features. I do not exactly know where Explorer lost its reputation as the internet browser of choice. Like most preferences, it likely happened gradually as consumers were attracted to shiny new objects. I must admit that there was a time when I flocked to any new browser that I could get my hands on... ergo, my tender relationship with Opera and the socially networked browser called RockMelt. Frequently, software is [...]

20 11, 2012

Data Only Brokers
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Data Only Brokers

Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights

Data Only Brokers

By Victor Lund|2018-05-03T21:24:47-07:00November 20th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|9 Comments

There are lots of brokers who subscribe to MLS services. They are called participants, and as participants they are provided data rights beyond agents, and way beyond vendors or third parties. Moreover, participants are the nucleus of reciprocal offers of compensation, an agreement that if one broker represents a willing buyer and the other broker represents a willing seller, they will share compensation. There is a new brokerage model that has entered the MLS sphere, and I am not sure if it is a good thing or a bad thing. I will call this type of brokerage a "Data Only Broker" or [...]

12 04, 2012

Century 21 touches franchises with 2012 plan

By Victor Lund|2018-05-03T21:25:06-07:00April 12th, 2012|Broker Technology Research, Main category, Marketing|1 Comment

Century 21 is cool. And that is a new thing for a 40-year-old real estate brand. I purchased my primary home from a Century 21 agent because of the agent, not because of the brand. However, in the past few years, Century 21 started looking cool. Being a cynic and a skeptic, I did not really believe that they were cool. Sotheby’s is luxury, Coldwell Banker is business, BH&G is lifestyle, ERA is old school, and Century 21 is Middle America. None of those brands are cool. That changed for me today. WAV Group works with lots of brokers. They [...]

14 12, 2011

My Brief Nostalgia on Inman Conferences

By Victor Lund|2018-05-03T21:25:20-07:00December 14th, 2011|Main category|Comments Off on My Brief Nostalgia on Inman Conferences

As a consultant in the real estate technology industry, we go to a lot of conferences each year. The time leading up to a conference is always very busy for us. We leverage conferences to meet perspective clients, and deliver work to our existing clients. The effectiveness of having 8 to 10 “in-person” meetings per day is über-efficient. Conferences are the great gathering places of the industry. I was trying to think back to my first Inman Conference – it must have been sometime in the 2002 – 2004 era. Barry Diller was buying companies like crazy and selling leads [...]

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