NAR study: More than half of Realtors are not using AI regularly

If AI is becoming such an important part of real estate, why are more than half of Realtors still not using it regularly? That may be the most important question buried inside the National Association of Realtors’ new 2026 Realtors Technology Report. The good news is that AI adoption is clearly accelerating. The more complicated story is that there is still a massive gap between trying AI and making it part of the way agents work every day. NAR found that 23% of Realtors use AI daily and another 25% use it weekly. That means 52% are not using AI [...]

By |2026-09-22T14:16:57-07:00September 22nd, 2026|Artificial Intelligence, Research|Comments Off on NAR study: More than half of Realtors are not using AI regularly
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Why REALTORS Should Care About the Visual Artists Copyright Reform Act of 2025

VACRA reinforces a simple principle that REALTORS already understand: ownership and authorization matter.

By |2026-01-08T12:34:48-08:00January 8th, 2026|Artificial Intelligence|Comments Off on Why REALTORS Should Care About the Visual Artists Copyright Reform Act of 2025
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NAR Report: Americans are buying homes farther from work and waiting longer to do it

When did “location, location, location” stop meaning “close to work”? According to the NAR's just-released 2025 Profile of Home Buyers and Sellers, the number of buyers who cited proximity to their job as a top factor in choosing their neighborhood has dropped to just 31%. That’s nearly half the share from 2014, when it was 52%. It’s a striking reversal, given that many employers have tightened their return-to-office policies over the past year. So, what’s really going on here? The great reshuffle is aging, literally It turns out today’s homebuyers are the oldest in modern history. The median age hit [...]

By |2025-11-11T12:23:17-08:00November 11th, 2025|Reports, Research, Uncategorized|Comments Off on NAR Report: Americans are buying homes farther from work and waiting longer to do it
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AI bots could be the next must-have member benefit for Realtor associations

Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.

By |2025-09-09T19:57:32-07:00September 9th, 2025|Artificial Intelligence, Associations|Comments Off on AI bots could be the next must-have member benefit for Realtor associations
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NAR says REALTORS® do 179 different tasks – AI says it can do 110 of them

What if you could harness dozens of hours each month without cutting a single corner in your client service? For real estate professionals, this is fast becoming a new reality as AI transforms the way agents manage their daily workflow. It all starts with one surprising number: 179. AI versus the checklist: What can be automated today NAR’s widely circulated list of 179 tasks that a REALTOR® may perform during a transaction is a powerful reminder of how comprehensive – and often irreplaceable – an agent’s role really is. But when you look at this list through the lens of [...]

By |2025-11-20T16:03:17-08:00August 7th, 2025|Artificial Intelligence, Real Estate Technology|Comments Off on NAR says REALTORS® do 179 different tasks – AI says it can do 110 of them
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NAR Midyear: Political advocacy using AI on your smartphone?

  At this year’s NAR Legislative Meetings, well-known REALTOR®, educator, and author Marki Lemons Ryhal offered a new way to use artificial intelligence as a political advocacy engine. She reframed this unconventional use of AI by giving practical examples for brokers, agents, and association staff to engage with AI in scaling their influence. If you’ve been thinking of AI strictly as a marketing or productivity tool, here’s another reason to think outside the standard AI box. Use your content to drive engagement One strategy is deceptively simple: combine a strong call-to-action with your tone and let AI scale it. She [...]

By |2025-06-02T09:35:53-07:00June 2nd, 2025|Artificial Intelligence, NAR, News|1 Comment
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How do you get potential sellers to move off the fence?

    Americans are sitting on a record $17 trillion in home equity in the US. According to Cotality, the average homeowner has over $300,000 in wealth locked up in their homes. What if real estate agents could help their potential sellers see how they could increase their net proceeds by $100,000 or more? What if agents could reach out to past clients and "wow" them with a free AI tool that reveals how they can maximize the price of their home by leveraging the newest – and perhaps most powerful way – to sell a home? Research from the [...]

By |2025-05-19T08:30:25-07:00May 19th, 2025|Artificial Intelligence, Real Estate Technology|Comments Off on How do you get potential sellers to move off the fence?
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NAR Report: Gen X leads in income, Millennials stay mobile, and Gen Z quietly arrives

The 2025 NAR Generational Trends Report from NAR just dropped, and it reads like a family portrait of America in transition. Baby Boomers are moving closer to grandkids, Gen Zers are scurrying to scrape together enough savings to buy their first place, Millennials still buy the most homes, and Boomers are the top home sellers. Here are some things agents will want to know about to better understand the differences in the generations they serve: Gen X makes the most and buys the most expensive homes Buyers aged 49 to 58 now top the income charts, with a median household [...]

By |2025-03-28T09:07:52-07:00April 1st, 2025|Broker-Agent Information, Business Intelligence, Marketing, Research|Comments Off on NAR Report: Gen X leads in income, Millennials stay mobile, and Gen Z quietly arrives
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Clareity25: Quick Recap – Dare Greatly

The Clareity25 MLS workshop celebrated its 25th anniversary at the Westin Kierland Resort in Scottsdale, uniting over 300 attendees under the theme "Dare Greatly." Highlights included a technology trends update from founder Gregg Larson, featuring insights from CES, and a legal panel discussing MLS rules and antitrust concerns.

By |2025-02-24T19:25:19-08:00February 24th, 2025|Broker Information, Conferences, MLS Insights|Comments Off on Clareity25: Quick Recap – Dare Greatly
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REAL AI: AI tips from NAR NXT, ChatGPT memory is full, AI Facts, Headlines and AI Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 46 REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI tips from NAR NXT The National Association of Realtors annual conference – branded NXT – was in Boston last week, and I came back with mixed emotions. The weather did not disappoint as it was spectacular: sunny, in the 50s, and very little wind [...]

By |2024-11-21T15:19:58-08:00November 15th, 2024|Artificial Intelligence|Comments Off on REAL AI: AI tips from NAR NXT, ChatGPT memory is full, AI Facts, Headlines and AI Quote of the Week
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NAR Study: Single women first-time buyers on the rise, and single men decline

The new NAR Profile of Home Buyers and Sellers 2024 is out! Release just before NAR NXT 2024 begins this week in Boston, it’s a study I look forward to unpacking every year. Already, the press coverage has uncovered several of these key trends from this report: Historic age spike in first-time buyers First-time home buyers' median age is now 38, the oldest recorded in the report's history, compared to the late 20s in the 1980s. This shift reflects how affordability issues, higher interest rates, and home prices are reshaping home buying. The delay in buying has significant implications for [...]

By |2024-11-07T06:25:46-08:00November 7th, 2024|Reports, Research|Comments Off on NAR Study: Single women first-time buyers on the rise, and single men decline
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REAL AI: AI in real estate will CRE lead the way, AI at Associations and MLSs, Fast Facts, Headlines and AI Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 44 REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI in real estate: Will CRE lead the way? One real estate tech truism that has endured since I’ve been in the business is that the most advanced technology gets adopted in the Commercial Real Estate industry well before residential real estate. Often, the determining [...]

By |2024-11-01T08:18:19-07:00November 1st, 2024|Artificial Intelligence, Computer Vision, MLS, PropTech, Real Estate Technology, Technology|Comments Off on REAL AI: AI in real estate will CRE lead the way, AI at Associations and MLSs, Fast Facts, Headlines and AI Quote of the Week
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