Listing Syndication – Be sure to read the fine print

After CMLS, there was a groundswell of discussion about the rights brokers are giving up when they send their listings to third party websites.  WAV Group went to school on the terms and conditions of several of the leading third party websites.  We were specifically focused on the rights to display, distribute and maintain listing data. We learned that in some cases the the broker is transferring the irrevocable, perpetual, non-exclusive, fully paid, royalty-free license to use, retain, transmit, copy, create derivative work of, sell, or distribute the broker’s listing data to other parties or sub-licensees.  Bottomline, brokers are giving [...]

Real Estate CRM Company seeks venture partner

For the past four years, Technology Concepts, a veteran MLS provider, has been developing a Customer Relationship Management product for the real estate industry.  The company has leveraged their experience serving MLSs, brokers and agents to architect and build one of the industry’s most advanced enterprise level CRM solutions. The product, named Eventus, is operational, installed and has realized outstanding results for the first tier users.  Now that the product is ready for full deployment into the market place, the company is seeking a business partner to fuel marketing and fulfillment.  The company will consider options from company or product [...]

Social Media influence on purchasing

As REALTORS move their marketing and customer contact strategies to social media, it is important not to neglect the trusted and proven offline networking.  This study by Parenting Magazines shows that lots of moms are engaged in social networking, but making many of thier product decisions based upon offline relationships. NEW YORK (AdAge.com) – Technology’s influence is widely assumed to have morphed the over-the-fence backyard chat into mommy blogs and Twitter networks. But when moms are seeking product advice, it’s not all social-media all the time. A study due out next week from the Parenting Group found that while moms [...]

By |2018-05-03T21:26:20+00:00November 6th, 2009|Broker-Agent Information, Main category|0 Comments

Attention Executive Real Estate Women!

Be sure you set aside money in your budget for the 2010 AFIRE Conference!   It is the most fun and fulfilling conference of the year for female executives in real estate. AFIRE of Awesome Females in Real Estate is a group that is four years old that was formed to provide an educational and networking opportunity for the women who are usually coaching everyone elsso, so they need their own outlet for learning and recharging their batteries. Here’s what Anne St. Dennis from the Montreal Real Estate Board said about her first expeirience at the AFIRE conference: I came back [...]

By |2018-05-03T21:26:20+00:00November 4th, 2009|Main category|0 Comments

New CDS Data Share aims to give consumers more listings on Agent and Broker Websites

Real Estate Agents and Brokers have long been subjected to unfair competition from thrid party listing websites that are able to aggregate listing data across multiple MLS markets.  The rules for displaying MLS listings on Agent and Broker websites require the Agent or Broker to be a member of each MLS to acquire the IDX data feed.  Progressive thinking among Brokers and MLSs along the Southeastern Seaboard of America led to the creation of the Carolina Data Share or CDS.  This service paves the way for a member of any of the participating MLS to enjoy data from all of the [...]

Green is the new Luxury

For years, many in real estate have established their marketing around niches.  Chief among them is the development of Luxury Home marketing.  New Research released by PR firm Edlemansuggests that Eco-Frienddly is replacing Luxury as a preference for consumers.  Here is a summary from their research provided by Marketing Charts. More than twice as many global consumers say they would rather drive an eco-friendly car (67%) than a luxury car (33%), and an even larger percentage would prefer to live in an eco-friendly house (70%) vs. merely a big house (30%), according to results from this years goodpurpose study, conducted by PR [...]

You team is only as strong as its weakest link

MLSs and Associations are very lucky.  Generally they have loyal staffs that have worked together for many years.  Turnover is rare.  All of that can lead to cohesive teams that work well together, especially in crisis times. It also means they know the subscribers well and the customers know them too. That’s the good news.  The bad news is that it can sometimes lead to stagnation.  […]

By |2018-05-03T21:26:20+00:00November 1st, 2009|Main category|0 Comments

10K Partners with the Greater Capital Association, NY

10K Partners with GCAR Minneapolis, MN (October 30, 2009). 10K Research and Marketing is pleased to announce a Market Reporting Partnership with the Greater Capital Association of REALTORS®, Inc. (GCAR). GCAR has elected to roll with our Monthly Indicators, Local Market Updates, Housing Supply Outlook, and Skinny Video, and this thrills us. Said James Ader, Chief Executive Officer of GCAR, “GCAR decided to partner with 10K Research and Marketing because our Board of Directors feels the products they provide will further advance our membership as the primary source for real estate information in the Capital Region. We are confident the [...]

Job Posting – Executive Vice President – Association/MLS

POSITION TITLE: Executive Vice President-Association/MLS REPORTS TO: Board of Directors ORGANIZATIONAL DESCRIPTION The Greenwich Association of REALTORS®  (GAR) and Multiple Listing Service serving one of the most exceptional markets in the U.S., with average property values in the millions, is currently interviewing candidates for the position of Executive Vice President. The Greenwich Association of REALTORS® and Multiple Listing Service are driven by clear strategic goals and benchmarks designed to continually improve all member services from education to technology and data accuracy.  The Association has recently conducted a number of strategic initiatives and member research and is now looking for their [...]

Industry Vet Joins Instanet to Lead Sales

Instanet Solutions, based in London, Ontario recently announced the addition of industry veteran Steve Mapes as their new Vice President of Sales.  Joe Kazzoun, who previously ran the sales group has taken on the position of Vice President, Business and Product Development.  Martin Scrocchi, CEO and owner of Instanet Solutions tells us that growth throughout their product line mandated the change.  “With our growing customer base, the increasing interest in Transaction Management products and businesses wanting to go “Green", the timing to bring Steve on was perfect.  We are also excited because this addition means Joe can focus on customer [...]

MLSs and Transaction Management – Take Small Steps First

Should your MLS provide Transaction Management services? In our recent study on Transaction Management Adoption, it is clear that many of the component parts of full Transaction Management are being used successfully today by a growing number of real estate professionals. The key point is that they are adopting this technology step-by-step.  Some vendors today offer the different component parts of Transaction Management separately, including: Internet Fax Document Management Online Forms/Contracts Transaction Scheduling/Managment Digital Signature Transaction Management technology makes sense for many reasons.   It provides better service to consumers, reduces risk and helps the environment. The problem, however, is that [...]

Looking for new services to increase your relevance? Try Electronic Faxing

Many MLSs and Associations are looking for ways to increase their relevance for their members.  When we conduct member satisfaction surveys across the United States with many of the largest MLSs we have observed one consistent point.  Electronic faxing is always one of if not the highest rated service according to thousands of agents around the country.  They like the service for a few reasons: […]

By |2009-10-20T17:00:52+00:00October 20th, 2009|Main category|0 Comments