Want to See Compass Tech Platform? Webinar Announcement
Brokers should take a page out of Compass’ strategy to use their tech platform to drive recruiting and brokerage acquisition strategies.
19
01, 2024
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21
09, 2023
Compass Impressively Launches CompassAi
The focus of Compass AI is to improve productivity and effectiveness of Compass agents so they can spend more time developing client relationships — resulting in higher satisfaction of agents and customers.
14
08, 2023
Compass Passes Realtor.com and Trulia in Some Markets with Parcel Record Listings
WAV Group believes that search engine optimization around long-tail address search is a best practice. It is not necessarily the thing that is going to drive massive lead generation and sales, but it is the right thing to do.
12
10, 2021
Motley Fool Reviews Compass with Interesting Observations
When I saw the headline of Motley Fool taking a deep dive on Compass, I really expected Jason Moser and Matt Frankel to get it wrong - most of Wall Street does. Normally, Motley Fool gets it right – beating the stock market by 4x.
2
08, 2021
Mark McLaughlin Announces Departure from Compass
Since joining Compass, Mark has contributed outstanding vision to his colleagues and the company is positioned for continued growth and success.
15
07, 2021
Learning Communications From Compass
Compass grew by communicating to agents that they invest in the future of their profession by investing in technology. The point of this article is to demonstrate how a brokerage technology communication strategy is as important as the technology itself.
17
05, 2021
TRIBUS Joins Zillow, Redfin, and Compass with Collaborative Search
If there is an emerging trend in broker websites today, it is collaborative search. TRIBUS had the functionality a decade ago, but really improved the product with a release announced this week called Households Collaborative Search; it is the beginning of home ownership portals. One spot for everything that includes all members of the household.
25
07, 2019
“Coming Soon” Programs from Compass and Howard Hanna– Find Out How HH Sold 55 Homes in One Month with Find It First
The real estate industry suffers from constrained inventory, forcing brokers to get creative in order to address the needs and expectations of home buyers who are working with a company agent.
15
04, 2019
Follow the Leader – Max Henderson, Compass
WAV Group welcomes Max Henderson to the real estate industry. This article is part of our Follow the Leader Series, where we introduce exciting new faces to real estate.
27
08, 2018
Compass is Really a Branding Agency For Agents
In the media, you hear that Compass is a traditional brokerage driven by incredible technology that gives their agents an advantage in the marketplace. Frankly, I have registered for Compass’ website and mobile apps as a consumer and have not experienced anything extraordinary yet. We will continue to watch how they evolve their technology. It takes a very long time to do this, especially if you are trying to keep up with the data integrations driven by their market growth. Compass has Ori Allon as their Founder and Chairman. He founded Orion (search algorithm company acquired by Google), and Julpan (a product that analyzes social information on social media, acquired by Twitter). We have not seen Compass reinvent real estate search or do anything that integrates advanced social integrations yet. But it is part of the founder’s DNA. I am looking forward to what they bring to market.
30
07, 2018
Moxiworks Refutes Compass’ Claims Regarding Technology and Market Share
Wow, just saw this and just HAD to comment. It’s rare that we see brokers go at each other so publicly about their competitive claims, but I have to say this letter is pretty interesting. The real estate industry is rife with hyperbole and marketing claims. Our industry’s preference of opinion over fact is one of the main reasons I started a research practice within WAV Group. The birth of business intelligence is allowing brokerages new ways to substantiate or refute claims like the article from Moxiworks shown below. Moxiworks is using MLS data married with BI tools to refute [...]
28
03, 2017
Compass Exhibits The Value Of A Broker Public Relations Strategy
If you are a broker in a market where Compass is operating, you are watching them like a hawk. They have a keen ambition to recruit top producing agents. Yesterday they had a story in Inman News that exhibits the power of public relations. If you track real estate technology as WAV Group does, you understand exactly what this tool is and what it does. If you read the comments, you see that there are a number of technology companies that have offered this tool and functionality for a long time. But peel back the story a layer, and you [...]