About Victor Lund

This author has not yet filled in any details.
So far Victor Lund has created 1353 blog entries.

The Compass AI Demo and Fluente’s Path Forward For Brokers

The lesson for brokerages is clear: owning the AI orchestration layer is how you future-proof your business and create experiences that Compass is previewing here. The stakes are high.

By |2025-08-29T08:22:59-07:00August 28th, 2025|Artificial Intelligence, Broker Information, MCP|0 Comments

Howard Hanna grows again with acquisition of Coastal Properties

Their model demonstrates that growth and culture can go hand in hand – and that thoughtful expansion creates long-term value for agents, clients, and communities.

By |2025-08-27T16:53:31-07:00August 27th, 2025|Acquisitions, Announcements|0 Comments

What agents really want in a brokerage and what brokers can do about it

Brokerage, Association, or MLS. None of them are really about real estate. They are about relationships. Forget that, and your people will remind you when they vote with their feet and walk out the door.

By |2025-08-26T18:50:29-07:00August 27th, 2025|Broker-Agent Information|0 Comments

Vista Point Advisors Publishes Q2 PropTech Report – AI and Capital Efficiency Define the Market

PropTech is now central - capital efficiency and durable growth are critical amid rate and inventory pressures.

By |2025-08-26T18:35:54-07:00August 27th, 2025|Artificial Intelligence, PropTech|0 Comments

MLS Leaders: The Security Bar Has Been Raised. And It’s About Time

What security measures is your MLS implementing beyond the minimum requirements? The time for "good enough" cybersecurity is over.

By |2025-08-22T12:48:23-07:00August 22nd, 2025|Cyber, MLS Insights, Security and Privacy|1 Comment

FBS and the Future of MLS Infrastructure: Why SparkAPI Could Be the Blueprint for Model Context Protocol Servers

Brokers are adopting AI. If the MLS doesn’t provide compliant access to the data they need, they’ll find workarounds.

By |2025-08-22T09:27:16-07:00August 22nd, 2025|Artificial Intelligence, Fluente, Follow the Leader, MCP, Our Services|Comments Off on FBS and the Future of MLS Infrastructure: Why SparkAPI Could Be the Blueprint for Model Context Protocol Servers

If your broker marketing is spectacular, put it to work recruiting

Rechat can auto‑generate websites, email blasts, social posts, open‑house sign‑in pages, print collateral, ads, all branded and ready—with data pulled from MLS and pre‑built into templates—and send it in a single click.

By |2025-08-21T12:14:32-07:00August 21st, 2025|Real Estate Technology|Comments Off on If your broker marketing is spectacular, put it to work recruiting

Stellar MLS partners with Rayse to make agent value visible

By making Rayse a standard part of every subscription, Stellar MLS is reinforcing its role as a forward-thinking MLS.

By |2025-08-21T11:33:07-07:00August 21st, 2025|Announcements, MLS Insights, Real Estate Technology|Comments Off on Stellar MLS partners with Rayse to make agent value visible

Inside Real Estate introduces HomeSearch AI, with Howard Hanna and RE/MAX Advantage first to launch

Both firms already dominate consumer search in their regions, and the addition of HomeSearch AI strengthens that position by delivering a search experience that feels conversational and intuitive.

By |2025-08-19T05:49:44-07:00August 18th, 2025|Announcements, Artificial Intelligence|Comments Off on Inside Real Estate introduces HomeSearch AI, with Howard Hanna and RE/MAX Advantage first to launch

The smartest brokers are buying right now

Acquisitions aren’t just about expansion. They’re about leverage – getting more from every agent, every lead source, and every dollar spent.

By |2025-08-15T10:56:20-07:00August 16th, 2025|Acquisitions, Broker Information, Mergers & Acquisitions|Comments Off on The smartest brokers are buying right now

R&D Tax Credits Can Reduce the Cost of AI Development for Brokerages and MLSs

If you haven’t started yet, this is the perfect time to design your AI strategy and deployment plan with tax credit eligibility in mind.

By |2025-08-15T10:55:37-07:00August 15th, 2025|Artificial Intelligence, Broker Information, MLS|Comments Off on R&D Tax Credits Can Reduce the Cost of AI Development for Brokerages and MLSs