About Victor Lund

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So far Victor Lund has created 1368 blog entries.

The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.

By |2025-10-14T10:11:08-07:00October 14th, 2025|Artificial Intelligence, Broker Technology Research, ChatGPT, IDX, MLS Insights, Zillow|Comments Off on The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era

Zillow built its business on cooperation. Now it’s the MLS’s job to defend it.

By |2025-10-07T11:00:50-07:00October 7th, 2025|Data-Driven Culture, Legal in Real Estate, MLS Insights|Comments Off on Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era

HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.

By |2025-10-01T16:45:25-07:00October 1st, 2025|Associations, MLS Insights|Comments Off on HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

Real Estate Webmasters launches “Conversations” to boost sales growth with GenAI

By bringing AI into the CRM itself, Real Estate Webmasters avoids the distraction of standalone tools and makes AI a natural part of the sales process.

By |2025-09-24T13:49:58-07:00September 25th, 2025|AI & Application Development, Artificial Intelligence, Follow the Leader|Comments Off on Real Estate Webmasters launches “Conversations” to boost sales growth with GenAI

Why eSignature is real estate’s most essential technology—and its next battleground

Size matters in this battle. If State Associations and leading Franchises that serve over 100,000 real estate agents start selecting the same provider, a king will be crowned.

By |2025-09-23T15:02:45-07:00September 23rd, 2025|Broker-Agent Information, Industry Observations|Comments Off on Why eSignature is real estate’s most essential technology—and its next battleground

HAR commercial listing playbook is an example for all MLSs

HAR’s success shows that when MLSs commit to every corner of the real estate marketplace, they deliver lasting value to their members and the public.

By |2025-09-22T16:16:47-07:00September 22nd, 2025|MLS Insights|Comments Off on HAR commercial listing playbook is an example for all MLSs

Zillow class action and what it means for paper-broker referrals

If the allegations hold, the industry will either need to raise its transparency, shift fee practices, or face regulatory and litigation risk. Agents, brokers, MLSs, and portals should assume change is coming and plan accordingly.

By |2025-09-19T15:41:35-07:00September 19th, 2025|Broker-Agent Information, Legal in Real Estate|Comments Off on Zillow class action and what it means for paper-broker referrals

AI bots could be the next must-have member benefit for REALTOR® associations

The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.

By |2025-09-18T17:52:37-07:00September 19th, 2025|AI & Application Development, Artificial Intelligence, Associations, MLS Insights|Comments Off on AI bots could be the next must-have member benefit for REALTOR® associations

Home Services By Referral Only: The Hidden Network of Elite Contractors

As it turns out, brokerage companies that collaborate with successful local businesses for co-marketing are more compelling together than they are when they market themselves independently. 

By |2025-09-19T12:02:32-07:00September 18th, 2025|Broker Information, Homeowner Under Management, Homeownership Hubs|Comments Off on Home Services By Referral Only: The Hidden Network of Elite Contractors