About Victor Lund

This author has not yet filled in any details.
So far Victor Lund has created 1389 blog entries.

California’s New Photo Disclosure Law and What It Means for MLSs and Brokerages

At this time, there has been limited guidance shared with listing brokers and agents as attorneys, lobbyists, and industry leaders continue their discussions with the DOJ to clarify the implications of the law.

By |2025-11-19T13:33:10-08:00November 19th, 2025|Legal in Real Estate, Photography|Comments Off on California’s New Photo Disclosure Law and What It Means for MLSs and Brokerages

Zillow’s New Playbook: When a Platform Starts Making Policy

The next decade will determine whether MLSs remain the backbone of cooperation, or evolve into data providers to platforms that make their own rules.

By |2025-11-13T17:46:23-08:00November 14th, 2025|Artificial Intelligence, ChatGPT|Comments Off on Zillow’s New Playbook: When a Platform Starts Making Policy

Move launches Spotlight Listings program on Realtor.com

Spotlight Listings combine the power of premium placement, Fair Display Guidelines, and consumer-friendly engagement into a single package that helps agents prove their worth in a shifting market.

By |2025-11-13T17:26:21-08:00November 14th, 2025|Real Estate Portals|Comments Off on Move launches Spotlight Listings program on Realtor.com

Why FSBO sellers lose money and why MLSs should share this research

FSBO sellers often underestimate the time, risk, and complexity involved. When things go wrong, they usually lose far more than the commission they intended to save. The research makes this clear, and MLSs are in a strong position to amplify that message to the industry.

By |2025-11-13T15:26:05-08:00November 13th, 2025|MLS Insights, Reports, Research, WAV Group Research, Whitepaper|Comments Off on Why FSBO sellers lose money and why MLSs should share this research

RateMyAgent and Curated Social Rebrand to Renowned: shifting from property marketing to people marketing

Homes may be the result, but service is the offering. The future belongs to those who market their expertise as well as they market their listings.

By |2025-11-11T17:55:09-08:00November 12th, 2025|Marketing, Press Releases|Comments Off on RateMyAgent and Curated Social Rebrand to Renowned: shifting from property marketing to people marketing

Rethinking Real Estate Technology Through Shared Infrastructure

The industry is undergoing a massive shift and replatforming effort, with companies racing to keep pace with technological change but lacking clear pathways forward.

By |2025-11-06T09:35:59-08:00November 7th, 2025|Industry Observations, Real Estate Technology|Comments Off on Rethinking Real Estate Technology Through Shared Infrastructure

Level the Playing Field: How Brokers Can Outperform Compass in the Living Room

Our new whitepaper breaks down the Compass listing strategy, piece by piece, and shows you how to adapt it to your brand.

By |2025-11-17T13:20:26-08:00November 6th, 2025|Broker Information, Our Services, Whitepaper|Comments Off on Level the Playing Field: How Brokers Can Outperform Compass in the Living Room

Now’s the Time: Why MLSs Should Bring Builder Listings Into the Fold

MLS participation delivers both marketing reach and business intelligence that independent builder websites simply can’t replicate.

By |2025-10-30T16:10:22-07:00November 4th, 2025|Broker-Agent Information, MLS Insights|Comments Off on Now’s the Time: Why MLSs Should Bring Builder Listings Into the Fold

AI in the MLS: How Paragon is Building the Future of Real Estate Data Infrastructure

A conversation with ICE's Lucie Fortier and Jeff Fullbright reveals how AI is reshaping MLS platforms and what it means for data governance, agent adoption, and competitive positioning.

By |2025-11-03T11:09:27-08:00November 3rd, 2025|Artificial Intelligence, MCP|Comments Off on AI in the MLS: How Paragon is Building the Future of Real Estate Data Infrastructure

Zillow + ChatGPT: a new front for international listing exposure

For international markets, it is not a distant opportunity, it is a new front already opening through the gateways built by globally minded MLSs.

By |2025-10-30T16:00:54-07:00October 31st, 2025|ChatGPT, MLS Insights|Comments Off on Zillow + ChatGPT: a new front for international listing exposure

Brokers are so far behind the portals

Portals have already built that future. Brokers can too, if they’re willing to rethink what “relationship management” really means in a data-driven world.

By |2025-10-30T15:49:42-07:00October 31st, 2025|Broker Information, Broker Technology Research, WAV Group Research|Comments Off on Brokers are so far behind the portals

Inside the acquisition system fueling one of real estate’s fastest-growing brokerages

For brokerages serious about growth, this is a rare chance to learn from a leader who has proven that strategic acquisition can outpace even the best recruiting models.

By |2025-10-30T10:10:24-07:00October 30th, 2025|M&A, Mergers & Acquisitions|Comments Off on Inside the acquisition system fueling one of real estate’s fastest-growing brokerages