About Victor Lund

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So far Victor Lund has created 1375 blog entries.

Compass and Anywhere signal a new era of brokerage consolidation

At WAV Group, we have long believed that consolidation is not just about size. It is about leverage and the ability to turn scale into sustained profitability. This merger should prompt every brokerage leader to revisit their own growth strategy.

By |2025-10-24T08:46:36-07:00October 24th, 2025|Broker Information, M&A, Mergers & Acquisitions|Comments Off on Compass and Anywhere signal a new era of brokerage consolidation

A vision for AI in real estate: why MLS MCP servers matter more than ever

Every wave of technology gives us a chance to rethink how we work. MCP is that wave.

By |2025-10-22T11:53:23-07:00October 22nd, 2025|Artificial Intelligence, Fluente, MCP, Whitepaper|Comments Off on A vision for AI in real estate: why MLS MCP servers matter more than ever

NAR does not see the tree or the forest in the reciprocity statement about Zillow’s display of data on ChatGPT.com

NAR’s policy statement offers caution but avoids clarity. Until the association clearly defines what control means in the age of AI, it risks losing both the tree and the forest.

By |2025-10-21T18:03:51-07:00October 21st, 2025|Artificial Intelligence, ChatGPT, MLS Insights|Comments Off on NAR does not see the tree or the forest in the reciprocity statement about Zillow’s display of data on ChatGPT.com

MIBOR and Lundy Break New Ground with RealAPI Integration

This announcement is about reclaiming control over the data infrastructure that underpins the real estate industry. RealAPI represents digital sovereignty, a future where MLSs and brokers control how their data is accessed, who uses it, and what value is returned.

By |2025-10-20T17:12:58-07:00October 21st, 2025|Announcements, Broker Technology Research, Data-Driven Culture, MLS Insights|Comments Off on MIBOR and Lundy Break New Ground with RealAPI Integration

Zillow launches Zillow Pro: client tracking enters a new phase

It is a logical evolution of customer for life solutions, but it also raises new questions about privacy, data sharing, and competitive dependence.

By |2025-10-16T13:52:44-07:00October 16th, 2025|Real Estate Technology|Comments Off on Zillow launches Zillow Pro: client tracking enters a new phase

The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.

By |2025-10-14T10:11:08-07:00October 14th, 2025|Artificial Intelligence, Broker Technology Research, ChatGPT, IDX, MLS Insights, Zillow|Comments Off on The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era

Zillow built its business on cooperation. Now it’s the MLS’s job to defend it.

By |2025-10-07T11:00:50-07:00October 7th, 2025|Data-Driven Culture, Legal in Real Estate, MLS Insights|Comments Off on Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era

HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.

By |2025-10-01T16:45:25-07:00October 1st, 2025|Associations, MLS Insights|Comments Off on HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access