Blog - Page 179 of 254 - WAV Group Consulting

Where is the Genius Bar for Real Estate Tech?

There is no doubt that consumers trust an expert more than they trust themselves. If you look back at breakthroughs that have lead to consumer success and major increases of consumption and adoption, it always occurs when the vendor provides a local expert. Apple was not the first company to figure this out. There are many examples, but certainly Rite-Aid did it with an in-store pharmacist; Home Depot did it with in store builders and remodelers; and Best Buy did it in technology. What Apple did was take it all to a new level with product super heros. The Strategy [...]

By Victor Lund|2018-05-03T21:24:42-07:00February 11th, 2013|Broker Technology Research, MLS Insights|Comments Off

Zillow to power HGTV

I have always been a fan of HGTV’s strategy to marry their television audience and content with property search. I do not watch TV much, but I do tune into HGTV from time to time and have run some analysis on the comprehensiveness of the listing data on their site. From our point of view, HGTV did not go far enough to put timely calls to action into programming to drive the television audience to search for homes on their property search portal. This is my opinion, not grounded in any facts. Suffice it to say that Zillow is going [...]

By Victor Lund|2018-05-03T21:24:42-07:00February 8th, 2013|Broker Technology Research, Main category, Press Releases|Comments Off

Putting the Broker in Charge of the MLS Service Offerings

Most MLSs today have a very simple pricing structure. One size fits all. Every MLS customer receives exactly the same level of service and technology tools. There is no consideration for what services they may have available from their brokerage. This is the crux of why many large brokers are not best friends with their local MLS. They believe the MLS is “leveling the playing field”. Large brokers believe their secret sauce and recruiting advantages lie in the technologies they offer to their agents. They argue that the “full-service” MLS is diluting the impact of their significant investments in breakthrough [...]

By Marilyn Wilson|2018-05-03T21:24:42-07:00January 31st, 2013|Broker-Agent Information, Main category|5 Comments

Listing Input Forms Rise Again
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Listing Input Forms Rise Again

Broker Technology Research, Main category, MLS Insights

Listing Input Forms Rise Again

If you are like me, you recognize that it was not very many years ago that agents relied on completing a listing input form as a primary method to submit a listing to the MLS. Indeed, in many markets today, MLSs still allow agents to fax in their listing, or broker administrators enter the listing for the agent. This is all happening at a time when many agents are clamoring for MLS listing input using their mobile device or tablet. In a tale of new school meets old school, Instanet is providing a new listing input service; the very service [...]

By Victor Lund|2018-05-03T21:24:42-07:00January 31st, 2013|Broker Technology Research, Main category, MLS Insights|4 Comments

CREA Integrates Digital Signatures Into WEBForms® For All REALTORS

WAV Group had the opportunity to speak to Marc Lafrance of the Canadian Real Estate Association (CREA) about their launch of digital signatures to all REALTORS in Canada. In an announcement, CREA is now offering REALTORS Instanet’s Authentisign and soon the DocuSign Electronic Signature products tightly integrated in their proprietary real estate forms product, WebForms®. Canada has been successful at offering a national forms solution as a driver of REALTOR professionalism for more than a decade. Today, more than 51,000 REALTORS are using WEBForms®out of a total membership of about 116,000 REALTORS across Canada. WEBForms® is considered the second most [...]

By Victor Lund|2018-05-03T21:24:42-07:00January 31st, 2013|Broker Technology Research, Main category, Product Management|Comments Off

WAV Group Report on Home Services

Home services offerings beyond real estate sales have the potential to achieve long-term sustainability and stabilization for real estate brokerages. However, undermining this potential for enterprise brokerages are disparate technology solutions that do not seamlessly connect or share consumer data. As a result of this and other factors, many consumers do not take advantage of enterprise brokerage home services offerings because they do not know that they exist. This is a massive, industry-wide problem that does not have a simple solution. In 2013, WAV Group will be working with brokers to design specific strategies and business practices to improve the [...]

By Victor Lund|2018-05-03T21:24:42-07:00January 31st, 2013|Main category, Reports|Comments Off

RE/MAX Expands Marketing Technology Platform: New Integrated Solutions Deliver a “Digital Upgrade” to the RE/MAX Design Center

January 16, 2013 (New York, NY)– RE/MAX agents will be getting a “digital upgrade” to their Design Center with the ability to create mobile-ready Single Property Websites, YouTube enabled videos, and dozens of professionally written marketing campaigns for email, print and mail, and social media. This new suite of products, which will be available to over 70,000 RE/MAX agents in the U.S. and Canada beginning in January, delivers advanced mobile-enabled technology and engaging consumer content to help agents sell more homes and develop their personal brands. RE/MAX agents can use the new automated marketing campaigns to target first-time homebuyers, move- [...]

By Victor Lund|2018-05-03T21:24:42-07:00January 30th, 2013|Broker-Agent Information, Main category, Press Releases|Comments Off

Trulia tries harder, Alon Chaver speaks up

WAV Group works with brokers and MLSs who have been fed up and frustrated with the data quality on third party listing websites like Trulia, Zillow and others. We study and measure the problem in detail - and have published countless articles, papers, and reports on the topic. Frankly, the discussion about the ills of listing syndication are getting tired and laborious. It is the same stuff regurgitated over and over again. But today, a shining light appeared in an article on RE Technology. Trulia launched a dedicated effort to make a difference. Today, Trulia announced that they are moving to a [...]

By Victor Lund|2018-05-03T21:24:43-07:00January 30th, 2013|Broker Technology Research, Main category, MLS Insights|2 Comments

PCMS positions for growth in 2013

Atlanta, GA (January 29, 2013) - PCMS founder and chief visionary, Jose Perez, today announced several key personnel decisions designed to support expansion plans in 2013. The company plans to leverage the success it has experienced since its founding in 2008 to provide a higher level of value and support to its clients and the industry in general. Former Realogy Regional Vice President, June Huber, recently joined PCMS as Vice President of Business Development for the Western United States. Based in Southern California, Ms. Huber brings over 20 years of real estate, mortgage and title experience to PCMS. "I had [...]

By Victor Lund|2018-05-03T21:24:43-07:00January 29th, 2013|Broker-Agent Information, Main category, Press Releases|Comments Off

Time is Running Out!

RE Technology is hosting an exciting 60-minute webinar with Cartavi and DocuSign on: January 29, 2013 at 10:00 am PST, 12 pm CST, 1 pm EST to learn how you can leverage your iPad and become mobile and paperless agent. The presenters of this interactive webinar will show you how to take advantage of the cloud, your iPad and technology such as DocuSign and Cartavi to better serve your clients from wherever you are. Take your business to the next level by saving time, saving money and providing your clients with an exceptional level of service when and where they [...]

By Marilyn Wilson|2018-05-03T21:24:43-07:00January 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category|Comments Off

MOVE, INC. ACQUIRES eFROGPOND, INC. ASSETS TO EXPAND MARKETING SOLUTIONS

SAN JOSE, Calif., January 14, 2013 – Move, Inc. (NASDAQ:MOVE) today announced the expansion of its suite of free marketing tools with the acquisition of certain assets of eFrogPond, Inc. an integrated communications and marketing solutions provider best known for its Housing Trends eNewsletter. This acquisition signifies an enhancement to the Move, Inc. series of industry-leading marketing solutions. Move, Inc. is the operator of TOP PRODUCER Systems and REALTOR.com. The Housing Trends eNewsletter will continue to function in its present form and Top Producer Systems CRM subscribers can distribute Housing Trends eNewsletters automatically to their customers. Going forward, subscribers can [...]

By Victor Lund|2018-05-03T21:24:43-07:00January 15th, 2013|Broker-Agent Information, Marketing, Press Releases|Comments Off

For CoreLogic, Customer Focus Starts At The Top

CoreLogic is a solid company with solid earnings, low debt, and large cash reserves. As of late, their stock has performed very well. Much of their favor in the markets has been driven by the company’s focus on becoming more customer-centric in their approach to business. In a press release today, the media was provided with a taste of the new CoreLogic business strategy under the leadership of senior company executive, George Livermore. Livermore’s title was previously group executive and executive vice president for the Data & Analytics segment of CoreLogic. Today, George Livermore was named Group Executive, Global Sales [...]

By Victor Lund|2018-05-03T21:24:43-07:00January 14th, 2013|Main category, Press Releases|1 Comment