Broker Technology Research Archives

Mike Audet Speaks at Realcomp’s Tools of the Trade Expo

WAV Group partner, Mike Audet, spoke last week at Realcomp’s “Tools of the Trade Expo” in Dearborn, Michigan at the beautiful Michael Guido Theater complex, in the Ford Community and Performing Arts Center. Mike gave an Industry Update to the Brokers on numerous topics from Syndication and Shifts in Real Estate Technology to Data Licensing Opportunities. This event could well be the model for other MLSs to follow in providing great outreach support to the members. From the keynote address by BravoTV’s Jeffery Lewis, star of “Flipping Out” and presentations including […]

By WAV Group|2018-05-03T21:25:08-07:00March 26th, 2012|Broker Technology Research, Broker-Agent Information, Clients, Main category, MLS Insights, Our Services|Comments Off

iPad Listing Presentation Apps are hot for 2012

If you appreciate research, you will enjoy some of these statistics. They point to the prioritization of tools that agents and brokers are seeking to improve the effectiveness of their marketing. The survey conducted by Imprev was presented to agents and brokers attending the Leading Real Estate Companies of the World conference. Keynote: They want iPad Listing Presentation Apps. With Apple selling more than 250,000 iPads a week - it is clearly a game changer that professional real estate agents are adopting. RE/MAX in concert with Imprev is the first company to launch a franchise-wide listing presentation tool for the [...]

By Victor Lund|2018-05-03T21:25:08-07:00March 23rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research, Technology Evaluation|Comments Off

Victor Lund to speak at Leading RE Conference Monday

WAV Group partner, Victor Lund has been invited to speak at the Leading Real Estate Companies of the World Conference on Monday, March 26th, 2012 in Orlando, FL. 1 PM EST. Leading RE is one of the best organized and most highly respected group of brokers in the United States. They are comprised of real estate brokerages from across the nation who are independent (not a franchise) and each of them qualified for membership by having the highest market share of any independent brokerage in their region. Today’s real estate brokerage is lifting its head once again from the slumber [...]

By Victor Lund|2018-05-03T21:25:08-07:00March 22nd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Strategic Planning|Comments Off

New iPad is here – more fun, more fast

I woke up at 3:42 am pacific time this morning, only to realize I was probably one of the first people on the West Coast to see the “official” launch of the latest version of the iPad. While there is no AMAZING new innovation that we’ve never seen before, they have taken the device to new levels in a few interesting ways. First, there is a new high definition screen called a “Retinal” screen that delivers more pixels per square inch than anything we’ve seen to date including high definition televisions, according to the video promotions from Apple. Next, it [...]

By Marilyn Wilson|2018-05-03T21:25:09-07:00March 16th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off

How Strategic is your Strategic Plan?
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How Strategic is your Strategic Plan?

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category

How Strategic is your Strategic Plan?

The real estate industry is in a state of flux – many of the rules as we know it are changing before our eyes. Demanding consumers now require a lot more from their agents. Agents expect more from their brokers. Brokers believe their Associations and MLSs need to do more to help them survive. Every group in the real estate “food chain” is at risk of becoming overpriced, irrelevant or both by the changes before us. So what is YOUR organization doing to prepare for the inevitable changes being thrust upon it? Is your group looking at “worst case” scenario [...]

By Marilyn Wilson|2018-05-03T21:25:09-07:00March 15th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category|Comments Off

RE/MAX renews VOWS with Homes.com

Divorce happens in life and in business. Keeping a relationship together over a long term requires faith and dedication. When issues arise, strong partnerships raise to the occasion. Online competition is fierce today. RE/MAX is crushing all other franchises in America in terms of visits and page views, but there are new competitors now – publishers. It is harder to stay competitive unless you have a great team. There is always fear in any relationship. Fear that something could be better if you were partnered elsewhere. My goodness – look at the divorce rate in America. But today’s post is about a [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Press Releases|Comments Off

NAR and Ann Bailey saved us with CIVIXX

Real Estate agents, brokers and MLSs have plenty to complain about today. Real Estate is in a challenging cycle representing a blend of customary challenges with economic cycles that are beyond our control. When the National Association of REALTORS announced the CIVIXX settlement at Convention for the healthy sum of $7.5 Million to settle the patent lawsuit, the industry was a bit surprised. Many thanks to the nation’s league of MLSs who participated in funding the $7.5M bounty. Most MLSs also received significant contributions from their MLS vendors like LPS, Corelogic, FBS, Rapattoni and others. We all owe gratitude to [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off

MLS and Brokers need community managers

Like many others in real estate, I’ve spent the last few days devouring the new brand timelines launched for Facebook pages. This new medium is the focus of this article, but consider other publishing requirements in business today as you read this: website publishing, youtube publishing, twitter, etc. My expectations were sky-high but after several hours I realized that Facebook timeline is going to be a lot harder to implement than most real estate professionals think. As it stands now, there is a clear divide between brands that have adopted the timeline feature set full on and those that have [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|Comments Off

Barbara Corcoran Holding Sales Webinar

Successful New York City REALTOR® with appearances on NBC's TODAY Show and ABC's reality hit Shark Tank Barbara Corcoran knows that innovation may be the single most important key to success in today's highly competitive marketplace. She is known for having built the most successful real estate business in New York City, as well as her current appearances on NBC's TODAY Show and as investor/shark on ABC's reality hit Shark Tank, from which she is now shepherding 11 new businesses to success! In this free live webinar Barbara reveals the unconventional strategies she used to achieve this, like: How to create an image bigger than reality. How to [...]

By Victor Lund|2018-05-03T21:25:13-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off

Century 21 CMO Bev Thorne Joins Zillow Advisory Board

Zillow is smart. They are building their Board of Advisors with key decision makers in the industry. Zillow is well aware that franchises are contractually required to submit listings to the franchisor, and in most cases, the franchisor can syndicate listings whereever they want. The data feed from franchisors like REALOGY Brands, Keller Williams, and RE/MAX are vital for long term assurance of listing count on Zillow. This also demonstrates Zillow’s disposition to surround itself with stakeholders in their mutual success. It also may deflect some of the local broker’s choice in syndicating listings to publishers. Century 21 has a [...]

By Victor Lund|2018-05-03T21:25:13-07:00March 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Press Releases, Strategic Planning|3 Comments

MRED sends data directly to Trulia

Midwest Real Estate Data LLC or MRED is the MLS of the Chicago region of Illinois. They are the MLS Provider to around 40,000 real estate professionals. In a press release today, Trulia announced that MRED will feed listings directly to Trulia, bypassing Listhub, Point2 and other listing syndicators. “Listing syndication has contributed to a mess on Trulia and all other sites who get their data second hand, on behalf of our brokers, MRED is going to fix it” says Russ Bergeron, MRED CEO. There has been a great deal of discussion in the real estate industry about syndication to publishers. Today, [...]

By Victor Lund|2018-05-03T21:25:13-07:00February 29th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|1 Comment

A Discussion on Virtual Brokerage

We have the opportunity to work with many different software companies providing great products to the real estate industry. Some of these companies are geared to serve both the traditional real estate model as well as a virtual brokerage. It is clear to us, as well as these software providers, that the future of real estate companies will be different. It will be leaner, lighter and in many cased “virtual” with a heavy emphasis on the broker providing great, integrated software products to agents that often work remotely. I wrote at length about this shift in the white paper, “The [...]

By WAV Group|2018-05-03T21:25:14-07:00February 23rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Reports, Technology Evaluation, Virtual Office Website Series|Comments Off