WAV Group met with Richard Boone, CEO and John Ryan, Chief Marketing Officer of Georgia MLS to discuss the strategy of launching floor plan software, and partnering with floor plan technology leader, CubiCasa, as a basic service of the MLS and to learn how agents are adopting the new service.
Congratulations to Dave Howe on his appointment as the Chief Executive Officer of MetroList MLS. Dave has been instrumental in enhancing the customer experience at MetroList for many years. He and his team have also established a strong business partnership with brokers in their market, delivering thousands of leads that comply with the Fair Display Guidelines, further strengthening their business generation partnership and brand value for subscribers.
Trends are a numbers game. The bigger the data set, the better the answers. That is exactly what the WAV Group Customer Experience Index (CXI) is producing — great answers. WAV Group has fielded hundreds of surveys over the last two plus decades. As consultants, we have been able to, over the years, garner insights from previous surveys that help inform current clients. However, what the industry was missing was the ability to stack results side-by-side and understand true areas of strength and opportunity, not just in local markets, but for MLS organizations nationally. But data is only as good [...]
The Council of MLS has come so far in the past few years under the leadership of Denee Evans. Congrats to our MLS friends and colleagues who dedicate themselves to work hard to create more progressive action and cohesiveness in the MLS industry. I look forward to the leadership of Jim Yockel as Chair. Jim cares deeply about the MLS industry. His dedication to helping MLS learn how to continually improve the relevance of the service they provide to their brokerages is unparalleled. I am certain that Jim, along with Dionna, Nicole, John and Matt will continue to lead CMLS into a direction that will drive home the value of the MLS, even in the softer market we are entering.
What is the most important technology, outside the MLS listing database, that you offer to your customers? The answer is — it depends. What is important to your customers is having the right technology solution to solve the challenge they are facing right now, and that changes.
In the WAV Group Customer Experience Index survey launched this year, we measure subscriber perceptions of where the organization is headed. While most participating MLSs are perceived to be moving more in the right direction than the wrong, there is room to drive home a more clear-cut understanding of the key priorities of the MLS. We find two overall culprits for subscribers who don’t believe their MLS is moving in the right direction. So let’s take a look at the two main hurdles I have seen MLSs struggle with over the years.
In a joint press release, the CALIFORNIA ASSOCIATON OF REALTORS® (C.A.R.) and Rental Beast announced they are partnering up to launch a California statewide rental search site. The plan is for the state to sponsor the program that invites REALTORS®, brokers, and their MLSs to collaborate on delivering the most comprehensive rental search serving consumers across the state, and America.
Are you following any of the Buyer Commission lawsuits? MLSs that require a listing broker to provide a blanket, unilateral offer of compensation to buyer brokers in order to submit a listing to the MLS is likely to be rendered obsolete. Imagining a future of the MLS without the offer of compensation, should be the top issue discussed in MLS board rooms today.
In a press release today, Minneapolis-based NorthstarMLS, St. Louis-based MARIS MLS, and Jacksonville-based realMLS have entered into agreements to launch MLS-Touch as their mobile multiple listing application. Together, agents and clients can monitor market changes on properties, deliver access to real time market statistics, view nearby properties, and even deliver some marketing on popular social media sites.
TourZazz listened to exactly what MLSs asked for. TourZazz Makes Showing Solution Free to MLSs. Register now to join tomorrow (Wednesday September 21st @ 10am PST / 1pm EST) – RE Technology is hosting a webinar with TourZazz for MLS executives and staff.
There is a saying that goes, “The squeaky wheel gets the oil.” From a repair perspective, that is a good rule to follow, but far too often organizations let the “squeaky wheel” drive important strategic decisions that affect the future direction of the MLS or association. I have seen this happen many times first-hand while creating hundreds of strategic plans for organizations over the years and as an advisor for the Louisiana's broker-owned MLS, Greater Southern MLS. While customer feedback and interviews play an important role in understanding your challenges, as leaders on the board of directors, or in the executive offices, it is crucial that you temper what you hear with real numbers. WAV Group’s Customer Experience Index (CXI) is the first industry wide standard collecting and comparing numbers for MLSs across markets.
From WAV Group’s over 20 years of fielding MLS and association customer satisfaction surveys, and from the launch of our new program the WAV Group Customer Experience Index, we have learned a lot about how to use survey results to turn a disgruntled subscriber into a raving fan. Here is a time-tested process that sometimes takes your worst critic and turns them into your most loyal supporter.
