NAR Launches a New TV Ad Campaign
What’s a Realtor? That’s a question if you asked most consumers, they would likely incorrectly respond that a Realtor is a real estate agent or broker. The National Association of Realtors is working to change that.
California’s Vince Malta Taking the Reins as President of the National Association of REALTORS®
Vince Malta has a lifelong commitment to serving REALTORS® first serving in state leadership for the California Association of REALTORS® and now putting his insights and expertise to work at the federal level for nearly 20 years.
Heading to NAR San Francisco: 3 things to know
These three things should help make NAR San Francisco a much better experience: NAR Conference scheduling tool, NAR Bus Schedule, and The NAR Annual App.
The Biggest Marketing Success in the History of The National Association of REALTORS®
NAR has done more for home ownership rights in America than any other group. Now NAR can turn its resources to fixing the largest problem in America today, homelessness.
NAR Midyear Trade Show: Top Tech to Checkout
Navigating next week’s Midyear Trade Expo in Washington, DC at the Marriott Wardman is downright manageable, and much more intimate than its big sister.
NATIONAL ASSOCIATION OF REALTORS Bolsters Marketing Team to enhance creative storytelling
It looks like NAR is taking its job of telling the REALTOR(R) story to consumers across America very seriously. They just hired a consumer content heavyweight, Alicia Bailey, to help enhance the way the REALTOR® story will get told via video, print, radio, and experiential marketing!
Does Your Website Work for the Visually Impaired?
Zillow is getting sued for being inaccessible to the visually impaired. A lawsuit was filed against Compass too. Are you next?
MLS Policy – Broker Attribution Back to the Drawing Board
This is great news! Multiple Listing Issues and Policy Committee voted to send the Broker Attribution policy change recommendation back for another look. An impressive move based on a recommendation by the NAR Leadership during the Committee meeting.
MLS Improvement Requires Broker Support
There is a progressive MLS leadership group that is fighting on behalf of brokers to make dramatic improvements in data management that needs broker support for their efforts. The group is called MLS Roundtable, made up of eight MLSs representing 300,000 brokers and agents. In an article published this week called Measuring Success for MLS Executives, Kathy Condon, President and CEO of Massachusetts regional MLS PIN scribes an eloquent synopsis of the status of migrating data feeds from the RETS transportation method to RESO Web API. She urges the industry to move forward quickly and responsibility. They need brokers to support the effort by encouraging more MLSs to focus their attention and treasury to RESO Web API adoption.
Florida Realtors Tech Helpline: Sleeper Success Story
It’s real estate tech’s best sleeper story of super success. Tech Helpline, created and owned by Florida Realtors, is the real estate industry’s number one tech support service. By a county mile. I will bet you can’t even name who is ranked number two. Or three, or four, or any of their direct competitors for that matter. I can’t, and I am a consultant for them. Where else in real estate tech or proptech can you make that claim? Where does a real estate related tech firm dominates a category so profoundly? Tech Helpline is currently available to nearly half [...]
NAR Gets Serious About RESO Compliance
The National Association of REALTORS® Chief Executive Officer, Bob Goldberg has been making some impressive moves this week. The first move is to send threatening letters to about 90 MLSs who have not adopted the RESO Standards or are not adhering to the MLS Policy required to maintain NAR affiliation. Some of the MLSs are being cited for not being certified with the RESO Data Dictionary and some do not yet have availability with the RESO Web API. While many MLSs still believe that RESO is not critical to their business, we hear from brokers regularly that they are requesting [...]