Just as the Olympics have created one of the world's most enduring brands, real estate professionals can build lasting, impactful brands by following a similar blueprint. Drawing inspiration from the Games, let's explore four fundamental components of a successful brand strategy that can elevate your real estate business to Olympic heights.
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 31 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered to your inbox every Monday. Will the world's first major AI law impact real estate? The European Union's new Artificial Intelligence Act took effect on August 1, 2024. It is the world's first significant law that attempts to regulate AI. Despite being a European law, it will likely impact US-based [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 29 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered to your inbox every Monday. Joining the AI image generator movement Have you noticed that the photo or image atop your favorite news story or feature often is crediting Midjourney? Chances are it used to say Adobe Stock, Getty Images, or a similar paid licensing image site. You will still [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 27 REAL AI is a human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. We post a new edition every Friday, and our free newsletter is delivered every Monday. AI convenience versus risk Trying to keep up with the latest AI developments is like solving a Rubik's Cube that changes colors every second. There's also an extra layer of cutting through the hyperbole and inaccuracies reported daily. For example, a recent blog post touted a "breakthrough" using [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 23 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. Images are AI + human generated. Will AI avatars attend meetings for you? File this one under "please don't." Sometimes, just because you can do something doesn't necessarily mean you should. Someone needs to tell Google and Zoom that – and pronto! Both firms are working on AI avatars that will attend meetings for us. The initial results are frightening, [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 21 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. Crazy about Canva This is a brief story about the best $10 a month a real estate agent can spend on any marketing tool. Canva was the online design tool that teachers and some real estate agents were raving about back in 2015. For teachers, their accounts were free. It was all WYSIWYG for everyone else – almost the opposite [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 19 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. AI will kill showing traffic but that’s a good thing The big AI takeaway from the 2024 National Association of Realtors Legislative Meetings (known in the industry as Midyear) held this week in Washington, DC, was an unexpected consequence of AI. This concept materialized during the Q&A at the end of the Emerging Business Issues & Technology Forum, "Integrating AI [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Issue 18 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. AI agents are the next big thing This week, Sam Altman, head of OpenAI, tells MIT Technology Review that AI agents are poised to become AI's killer app. Compared to what these new AI Agents will do, ChatGPT-4 will look pretty dumb, Altman says. What is the difference between an AI chatbot and an AI agent? Think of an AI chatbot [...]
As technology continues to redefine the landscape of the real estate industry, brokerages are increasingly relying on data-driven strategies to stay ahead of the curve. In the latest installment of WAV Group's 2024 Brokerage Technology Roadmap, Part 3 dives deep into the critical realm of data management. Let's explore the cornerstone of data management outlined in this report: creating a robust data collection policy and strategy.
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 15 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. AI will make the big, bigger Today, AI is in the business news headlines everywhere you look. Within 12 hours this week, OpenAI, Google, and Meta announced new AI versions. The French AI startup Mistral also released its latest version. Meta is launching its third version of Llama. Google released Gemini Pro 1.5 at Google Next 24. OpenAI issued its final [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 14 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. Chatting with the ChatGPT app A splash screen inside my ChatGPT app on my iPhone 14 recently popped up, inviting me to select a "voice." Its prompt was that I could converse with ChatGPT rather than a text search. So, I went into Settings, which is a little tricky to find. First, go to the top left of the screen [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 13 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. Welcome to AI’s sophomore slump Earlier this week, the headlines warned, "It's not just you: ChatGPT is down for many worldwide.” For those who rely on ChatGPT for work assistance, having your AI offline can be frightful. It's sort of like misplacing your iPhone: you go into a panic until it is found. How many times do you refresh your [...]
