We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership. Here’s what the top-performing firms are doing that others miss:
Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”
The importance of VOWs is only increasing. A VOW is not just another website. It’s a powerful brokerage platform that allows firms to offer comprehensive online services.
In an environment where margins are tight and top producers have options, having a clear, fair, and competitive compensation model can make all the difference.
As the Improve-to-Sell market continues to grow, this white paper provides actionable insights for real estate professionals looking to stay ahead of the curve.
The 2025 NAR Generational Trends Report from NAR just dropped, and it reads like a family portrait of America in transition. Baby Boomers are moving closer to grandkids, Gen Zers are scurrying to scrape together enough savings to buy their first place, Millennials still buy the most homes, and Boomers are the top home sellers. Here are some things agents will want to know about to better understand the differences in the generations they serve: Gen X makes the most and buys the most expensive homes Buyers aged 49 to 58 now top the income charts, with a median household [...]
By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 5 REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. Note: This content will soon only be available via our free newsletter, delivered every Monday. Please subscribe here! Delta AI Survey: Real estate is an AI leader Real estate has been a notorious tech lagger for decades. Despite millions in VC funds pumped into the category, widespread adoption of new tech by real estate agents has always been elusive. In [...]
At WAV Group, we were inspired to learn more about homeownership portals because of our own very real need to manage four personal properties. Managing properties in three distinct locations required us to keep track of preferred vendors for plumbing, heating, air conditioning, and other essential services. We also needed a way to memorialize vendors we used for repairs, painting, and landscaping. Additionally, we needed reminders for routine maintenance tasks. Managing one home is challenging enough, but managing four is even more complicated. Who remembers the last time they changed a furnace filter or cleaned out a dryer vent?
The new NAR Profile of Home Buyers and Sellers 2024 is out! Release just before NAR NXT 2024 begins this week in Boston, it’s a study I look forward to unpacking every year. Already, the press coverage has uncovered several of these key trends from this report: Historic age spike in first-time buyers First-time home buyers' median age is now 38, the oldest recorded in the report's history, compared to the late 20s in the 1980s. This shift reflects how affordability issues, higher interest rates, and home prices are reshaping home buying. The delay in buying has significant implications for [...]
Today, local Associations provide lockbox access only to their local members. Some provide 1-day access codes with an additional cost to those outside of their territory. Others flatly refuse to provide access to members of other associations or MLSs they deem competitive. In Louisiana, for example, there are three markets equidistant from one another. Two of the three have agreed to provide reciprocal access, yet refuse reciprocal access to the third.. This type of anti-competitive behavior is completely counter to earlier proposed agreements with the DOJ that required statewide lockbox access to all licensees.
Local real estate associations play a crucial role in supporting agents and brokers, providing services that range from professional development to community engagement. But how do members perceive the value of these services? Our recent survey of real estate agents and brokers reveals valuable insights into which offerings resonate most and where associations might refine their focus to better serve their members.
If you have been following our Brokerage Technology Roadmap series, you have now assembled all the necessary pieces to build an impressive tech stack for your business. However, the effectiveness of these technology solutions relies heavily on how well they are communicated and adopted by users.
