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IRES® MLS Passes Zillow® In Consumer Engagement

The Internet is the largest free market economy in the world. According to Siri™, 2.954 Billion people use the Internet every month. In the real estate industry, more consumers go to Zillow® than any other single real estate website. But that is changing. Some MLSs like IRES are actually drawing more consumer engagement in their local market and it is making a significant difference to MLS participants. MLSs measure listing engagement with their websites and syndication websites using services like ListHub™ and ListTrac™. These companies either get traffic statistics directly from publishers (like Zillow) or put tracking software on websites that [...]

Brokers need full data transparency and unified standards, not self reporting

The room was filled with brokers, eager to hear how the real estate industry is beginning to make great strides in wrangling Big Data to the benefits of everyone: Brokers, agents and consumers. The three panelists on stage represented a broad spectrum of the industry: Rainy Hake, a well respected brokerage leader who oversees the Technology, Marketing, Training and Strategy departments for Alain Pinel Realtors; Trent Gardner, the CEO of ListTrac, known as the “Google Analytics for Listings;” and Jeremy Crawford, the dynamic MLS leader who heads up RESO (Real Estate Standards Organization) and the chief evangelist for the Data [...]

By |2018-05-03T21:23:34+00:00October 6th, 2015|Broker Technology Research, Main category|0 Comments

ListTrac Breakthrough Allows Real Estate Professionals to Monetize Listings

ListTrac, known as the "Google Analytics for real estate listings," today unveiled its revenue model, a breakthrough for the real estate industry as it allows, for the first time, a method for real estate professionals to monetize their own listing content as it's distributed across the Internet. "Just as musicians are compensated each time their song is played on the Internet, ListTrac wants real estate professionals to be rewarded every time their listing is viewed on the Internet," said Trent Gardner, CEO of ListTrac. ListTrac is a free tool allowing real estate professionals to monitor their listing's online performance in [...]

By |2018-05-03T21:23:39+00:00July 6th, 2015|Main category, Press Releases|2 Comments

Rapattoni is First MLS System Offering Integration with ListTrac Nationwide

New Tracking Tool Shows Where Real Estate Agents Get Their Most Leads San Diego – May 8, 2015 – ListTrac, known as the “Google Analytics for real estate listings,” today announced that Rapattoni Corporation (Rapattoni), a leader in providing software and services for real estate associations and MLS organizations, is the first MLS system provider to offer ListTrac integration nationally for MLS customers who subscribe to the ListTrac analytics service. The move allows real estate agents and brokers using participating MLS systems powered by Rapattoni to track consumer engagement and measure online performance for properties listed across the Internet. With 100-plus MLS [...]

By |2018-05-03T21:23:45+00:00May 8th, 2015|Broker-Agent Information, MLS Insights|0 Comments

Greater Alabama MLS Chooses ListTrac for Seller Reports

  Greater Alabama MLS and ListTrac put out a joint press release that you will find below. ListTrac is free, which makes it an attractive product for any MLS. We are keeping a close eye on them to see how it goes. Today, the voice of real estate seems to be the publisher sites - nobody is counting the traffic in the MLS or IDX sites. However, we know from looking at MLS activity, auto-email, MLS consumer website traffic, and, IDX site traffic that - if measured, equates to some significant consumer listing engagement. Under NDA, WAV Group has seen [...]

By |2018-05-03T21:24:02+00:00August 12th, 2014|Main category, Press Releases, Reports|3 Comments

Build Broker Support of your MLS Consumer Website with this FREE tool!

Build Broker Support of your MLS Consumer Website with this FREE tool! MLS Consumer Facing websites collectively deliver millions of leads and thousands of inquiries for their subscribers every year.  In every market that I have evaluated the MLS delivers 2 to 3 times the number of inquiries that any other leading third party site does including Zillow and Trulia.  Sadly, most brokers and agents are not aware of this amazing value they receive from their MLSs. I solidly believe that if MLSs did a better job of communicating the amazing marketing value of these sites, brokers of all sizes [...]