How Volunteer Leaders can Avoid Inadvertently Firing Top Notch Association Executives

Today brokerages representing over 600,000 agents cannot or will not require NAR membership because of their proposed lawsuit settlements. Whether from litigation, DOJ rulings or the belief from brokerages (especially the $2 billion crowd) that NAR let them down, it is anything but business as usual right now. All Association leaders need to be open to new ways to doing business to be able to ride out this storm. Forward-looking, strategic AE’s recognize these vulnerabilities. They are effectively partnering with their volunteer leaders to push the envelope, eliminating outdated or poorly attended programs and focusing their attention on preparing for future scenarios that may be foisted on the industry from lawyers, the DOJ or some other unknown threat.

By |2025-03-16T06:27:20-07:00August 13th, 2024|MLS, MLS Insights, Strategic Planning|1 Comment

Are you afraid your real estate organization will not survive for the long haul?

There are billions of dollars pouring into our industry today-- investment bankers and venture capitalists alike have caught the real estate bug. If the programs and companies you offer don’t meet the ever-changing needs of consumers, then you’re not going to be around for long. 

By |2025-03-16T06:04:37-07:00May 20th, 2023|Business Intelligence, How to Make Strategic Planning Really Work in your MLS, Our Company, Strategic Planning, WAVes of Change|Comments Off on Are you afraid your real estate organization will not survive for the long haul?

Strategic Failure

Preparing for a Strategic Planning session involves a process of gaining a holistic view of the organization. Understanding your customer’s perspective is always the primary driver that informs everything. But understanding of staff culture and capabilities; system strengths and limitations; financial conditions; and industry trends pave a path to developing a plan that works. At the end of the day, the board of directors and the management team agree to a group of initiatives that will make the business stronger, and the strategic plan is born. Some organizations in real estate take the plan and execute it flawlessly where others [...]

By |2023-05-12T07:56:11-07:00May 12th, 2023|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning|Comments Off on Strategic Failure

Create Raving Fans! 5 Gotta Haves for your 2023 MLS Budget

WAV Group conducts more subscriber satisfaction research for MLSs than anyone else in the country, including our industry first Customer Experience Index.  We have a depth of understanding of the key drivers of satisfaction and perceived relevance for MLS organizations. Here’s the 5 key opportunities for improving your MLS’ satisfaction and relevance as you move into 2023: Go TO Your Members Create a Field Support/Training Team There is NOTHING that drives up customer engagement and satisfaction for MLSs more than a team of customer servants that go out into the field, attending office meetings, broker events and community events.  These [...]

By |2023-05-08T07:18:52-07:00May 8th, 2023|How to Make Strategic Planning Really Work in your MLS, MLS Insights, Strategic Planning, WAVes of Change|Comments Off on Create Raving Fans! 5 Gotta Haves for your 2023 MLS Budget

Announcing Mark A. McLaughlin Partnering with WAV Group

At WAV Group, we take great pride in selectively adding only seasoned and highly successful real estate veterans to our team to deepen the support and counsel we can provide. We consistently seek ways to enable our clients to achieve their dreams of highly differentiated brands that deliver relevance, growth, market share dominance and profitability. Mark A. McLaughlin delivers on all of those traits - and more.

By |2022-06-28T10:02:04-07:00June 28th, 2022|Announcements, News, Our Company, Press Releases|Comments Off on Announcing Mark A. McLaughlin Partnering with WAV Group

Is There Real Strategy in Your Strategic Planning? It May be Time for Another Tough Love Look Inside Your Organization

If you’ve done quality time in politics or at a publicly traded company, you know that strategic thinking is embedded into leadership roles and into the roles of those who support leadership. But the looming question is, how do some of them get it right and others get it terribly wrong? Let us also ask: is this process going deep enough within the institutional thinking of organized real estate?

By |2021-05-05T15:27:54-07:00May 6th, 2021|Strategic Planning, Thought Leadership|2 Comments

All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It

A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.

By |2020-08-10T12:26:38-07:00August 10th, 2020|Communications and PR, Marketing, Our Services|4 Comments

In a COVID-19 Environment, We All Need New Strategic Plans

A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.

By |2020-07-21T15:08:29-07:00July 21st, 2020|Our Services, Strategic Planning|Comments Off on In a COVID-19 Environment, We All Need New Strategic Plans

Communications Planning & Preparation Best Practices

If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.

Industry Veteran Myra Jolivet Joins WAV Group

Myra Jolivet is an outstanding storyteller and a stellar public relations professional. I met Myra when she was at MLSListings and immediately was captivated by her brilliant positive energy and her sharp mind. As I got to know her, I was even more enthralled. I have met and worked with dozens of communications and PR pros over the years, and Myra stands out as simply one of the best. Our big news: She is now part of the WAV Group team. Victor and Marilyn have had the pleasure of knowing Myra and working with her for many years. She is [...]

By |2020-06-25T07:56:24-07:00June 15th, 2020|Marketing, Press Releases|2 Comments

Delta Media Launches Virtual Open Houses Platform Wide

Delta Media, just launched DeltaNET 6 at the Leading RE conference last month. They will host a Zoom Webinar tomorrow, Introducing Virtual Open House Support & Virtual Showing Requests, Mar 26, 2020 at 11:00 AM ET / 8 am PT with registration available HERE.

By |2020-03-26T15:56:04-07:00March 25th, 2020|MLS, Technology|Comments Off on Delta Media Launches Virtual Open Houses Platform Wide

Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals

The 1,100 member Counselors released its Top Ten list once again at the National Association of Real Estate Editors conference, this year in Austin. The top concern? U.S. infrastructure was identified as the #1 issue impacting real estate.

By |2019-08-05T15:07:43-07:00August 5th, 2019|Business Intelligence, Strategic Planning, Technology|Comments Off on Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals