I love seeing two of my favorite MLSs find new ways to work together across state lines! Les Sulgrove, who leads NoCoast MLS in Iowa, is one of the most passionate and committed MLS leaders in our industry. He is always looking for ways to deliver more value to the brokers and agents he serves.
The question brokers keep asking me. In my work advising MLSs and brokerages on data strategy, the question I hear more than any other right now is some version of: how do I keep my listings out of AI? I have written about the liability brokers carry when their agents use unsanctioned AI tools. Here is the same liability running in the other direction. Your listing data is already inside everyone else's AI, and you still carry the liability for it.
If an app tells you a news release is propaganda, should you trust the score, or should you first ask who is scoring the scorer? Industry analyst Mike DelPrete recently promoted his new Propaganda.app after using it to score more than 70 real estate press releases for “spin.” His email does not say that he built the app, but in a LinkedIn post, DelPrete says, “I’ve built an app” to identify spin in real estate news and press releases. His argument is compelling on the surface: Companies use news releases to persuade, journalists sometimes repeat corporate claims without verification and [...]
There was one major takeaway. Sticking to historical thinking, avoiding conversations with competitive MLSs while your brokers are asking for you to simplify their businesses is not appropriate anymore.
OpenAI's DevDay announcement this week was easy to get excited about. ChatGPT Space: shared workspaces where people, files, and AI agents work in the same place, with living documents everyone can edit and always-on agents that keep working in the background. It is a compelling vision.
Don’t miss our latest video – Inside AI Episode 8 with Zach Gorman, co-founder of RealReports. What if we have been thinking too small about AI in real estate? For the last few years, much of the AI conversation for real estate agents has centered on saving time. Write my listing description. Draft this email. Summarize these documents. Create a social post. Those are valuable uses, and when you add up all those little time savings, they can make a meaningful difference in an agent’s day. But Zach Gorman, co-founder of RealReports, is pushing the conversation somewhere else. During my [...]
The real estate industry is watching the legal battles over Artificial Intelligence closely. At the center of this conversation is The New York Times Co. v. Microsoft Corp. & OpenAI, a federal copyright lawsuit pending in the U.S. District Court for the Southern District of New York.
Stellar MLS launched Stellar MLS Home Search today at StellarMLS.com, powered by the Broker Public Portal's Cribio technology. With more than 75,000 customers across 20 associations in Florida and Puerto Rico, Stellar is one of the largest MLSs in the country, and its decision reflects a broader shift. MLSs across the country are independently reaching the same conclusion about how best to serve their customers.
Real estate brokers have never carried this much responsibility for technology they did not select, approve, or even know their agents were using.
Association Dues and MLS subscriptions will never fund the MLS you need to operate. MLSs and boards that keep treating non-dues revenue as a side hustle are leaving money on the table. The associations and MLSs winning this decade aren't the ones chasing the next shiny vendor deal. They're the ones building disciplined, recurring non-dues revenue programs that make membership more valuable without stepping on the one thing that keeps brokers writing checks to the MLS: their own product differentiation.
If AI is becoming such an important part of real estate, why are more than half of Realtors still not using it regularly? That may be the most important question buried inside the National Association of Realtors’ new 2026 Realtors Technology Report. The good news is that AI adoption is clearly accelerating. The more complicated story is that there is still a massive gap between trying AI and making it part of the way agents work every day. NAR found that 23% of Realtors use AI daily and another 25% use it weekly. That means 52% are not using AI [...]
For years, some have argued that allowing a private status within an MLS creates an environment where listing agents can hold properties close and capture both sides of the transaction. If that were happening systematically in MRED’s marketplace, we would expect to see higher double-ending rates in PLN Status.
