Rethinking Forms Licensing – An Industry Desperate For a Solution

MLS and Association consolidation has delivered a path to solve many problems for Realtors® and brokers operating in markets where there is overlapping market disorder. With the exception of the San Francisco Bay Area, most large NFL cities have removed the need for Realtors® and brokers to subscribe to multiple MLSs, pay duplicate fees for MLS services, and manage listings in multiple systems. There are plenty of markets that should continue to purse consolidation discussions, but by and large, the MLS industry is on the right track and that is cause for celebration. However, real estate forms continue to be [...]

By |2017-12-13T12:00:51-08:00December 13th, 2017|Technology|1 Comment
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Results From Real Estate’s First HyperLocal Survey

WAV Group and other consumer research have consistently shown that buyers want neighborhood expertise above all else. It's more important to consumers than an agent’s ability to negotiate or communicate. It’s often even more important to consumers than trust. So you would think that the most common agent business model would be designed to exploit that opportunity, right? But you would be wrong. Yet if you ask agents, they will tell you they indeed have deep local expertise – often they see themselves as being the “top” local expert. But if you look at what they do in their day-to-day [...]

By |2017-12-13T11:00:56-08:00December 13th, 2017|Suveys and Research|Comments Off on Results From Real Estate’s First HyperLocal Survey
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Study Says Longer Tweets are Better

Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old [...]

By |2017-12-13T09:00:10-08:00December 13th, 2017|Broker Technology Research, Main category, Marketing, Strategic Planning, Suveys and Research, Twitter for Real Estate|Comments Off on Study Says Longer Tweets are Better
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Holiday Lights Obsession, Explained

No, my house has not been featured on “The Great Christmas Light Fight.” My thousands of lights are neither programmed nor synchronized to holiday music. The International Space Station can’t see my Bainbridge Island, Washington home from orbit. I am just a guy who every year, for the last 20-plus years, has found the time to squeeze in dozens of hours to brighten our home for the holidays. From climbing ladders and walking on our high-pitched (formerly wood-shake) rooftop, to donning lights, stars and a blazingly bright cross made by our then 8-year old son and his granddad, to blanketing [...]

By |2017-12-12T17:00:54-08:00December 12th, 2017|Main category|Comments Off on Holiday Lights Obsession, Explained
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One Simple Tip for MLSs to Take Credit for Their Lead Generation Power!

This year I am proud to say that through our member satisfaction survey efforts with our MLS partners we have been able to survey over 250,000 real estate agents and brokers. We have learned a lot about where the real perceived value of an MLS is derived. While many respondents are very satisfied with the technologies, training and support offered by their local MLS, few appreciate or even understand the marketing power that a multiple listing service delivers to them. Just think about it, MLSs offer a myriad of ways to help brokers succeed and yet get VERY LITTLE credit [...]

By |2017-12-12T08:00:39-08:00December 12th, 2017|Main category|Comments Off on One Simple Tip for MLSs to Take Credit for Their Lead Generation Power!
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FBS and ARMLS: 10 years done, more to come

When you are a technology provider and can say you've had a client for more than a decade, you've really have achieved something remarkable. FBS has been providing its Flexmls software to ARMLS, the largest MLS in Arizona, and its more than 38,000 subscribers for the last decade. When you also announce you've just signed a new multi-year contract extension with that same client, you've achieved something exceptional. That's the news from Fargo, North Dakota today and Michael Wurzer, CEO of FBS, Creators of Flexmls. According to their news release, what has made the relationship long-lasting is leadership that are [...]

By |2017-12-11T13:14:52-08:00December 11th, 2017|Main category|Comments Off on FBS and ARMLS: 10 years done, more to come
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eXp Realty Named a Best Place to Work in Glassdoor’s 2018 Employees’ Choice Awards

I just love to see great companies in our industry get recognized BEYOND the real estate industry for their hard work and dedication to building a strong corporate culture.  eXp REALTY’s growth over the past year has been unprecedented, They have grown from 1000 agents to over 5000 agents in less than 18 months.   Revenue growth, according to their Q3 earnings report was up. Revenue increased 203% to a record $48.1 million from $15.8 million in the third quarter of 2016. This represents 22% growth quarter-over-quarter, from $39.6 million in the second quarter of 2017. Gross margin grew 96% year-over-year for [...]

By |2017-12-06T14:15:58-08:00December 6th, 2017|Broker-Agent Information, Marketing|Comments Off on eXp Realty Named a Best Place to Work in Glassdoor’s 2018 Employees’ Choice Awards
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Boyenga Team Delivers Online Excellence Through Chime

Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California’s Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their clients with an abundance of software applications. They target their services to engineers and other employees of online companies like Google, Facebook, Sun Microsystems, Apple, and the many leading technology [...]

By |2017-12-04T14:02:29-08:00December 4th, 2017|Clients, Marketing, MLS Insights, Technology Evaluation|Comments Off on Boyenga Team Delivers Online Excellence Through Chime
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FBS Acquires Solid Earth

If 2018 does indeed turn out to be “The Year of Consolidation” in the MLS world, then the stage was set today in the MLS technology world by FBS. One of the most respected and innovative tech firms serving the real estate industry just helped with the consolidation trend. Michael Wurzer, who heads up FBS, creators of Flexmls System and the API that started it all (Spark Platform), announced today the acquisition of Solid Earth’s Spring software platform and the hiring of the Spring team, including its CEO Matt Fowler. This marks FBS first acquisition. Ever. Considering the company was [...]

By |2017-12-04T07:05:02-08:00December 4th, 2017|Clients, Main category, MLS Insights, Press Releases, Technology|Comments Off on FBS Acquires Solid Earth
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Associations Rethink Forms Licensing Policy

If you were in the real estate business before the days of email, you may recall the experience of driving to the local Board of REALTORS® to pick up a forms packet for a transaction. Alternatively, your brokerage may have had a forms file with every type of printed form that you might need. Simply stated, forms were printed until pioneering State Associations of REALTORS® learned to share them electronically. Today, electronic forms management is a member benefit for all Realtors® as a member benefit of The National Association of REALTORS® (NAR). When Realtor Associations learned about this policy and [...]

By |2017-11-29T20:02:42-08:00November 29th, 2017|Main category|1 Comment
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An Invitation to Broker-Owners and Other Top Brokerage Execs

How confident are you in the US economy? That’s just one of the questions that for the last six years Imprev has asked top executives as part of its annual Thought Leader Real Estate Confidence Survey. Its 2017 Survey is now underway, and if you are a brokerage industry Thought Leader, Imprev wants you to participate. The Survey is designed expressly for broker-owners, and C-level executives – Chief Executive Officers, Chief Operating Officers, Chief Marketing Officers, Chief Technology Officers, Chief Revenue Officers, basically every title that begins with a “C” – who manage real estate franchises or brokerages. You can [...]

By |2017-11-29T14:36:55-08:00November 29th, 2017|Main category|Comments Off on An Invitation to Broker-Owners and Other Top Brokerage Execs
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Consolidation: What PR Tactics Can Help?

2018 could very well be the “Year of Consolidation” in the MLS industry. With the recent NAR move towards an “MLS of Choice” policy, we are likely to see a huge momentum build towards consolidation, especially in the second half of next year. That’s because smaller MLSs are going to find profitability under their current pricing model impossible. The simplest (and most often the best) solution will be to merge. By failing to plan for the role communications and PR plays within a consolidation, you are planning to fail. That’s because an effective communications and PR plan is vital to [...]

By |2017-11-29T14:27:53-08:00November 29th, 2017|Main category, MLS Insights|Comments Off on Consolidation: What PR Tactics Can Help?
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