Why are there no volume discounts in MLS pricing models?

Multiple Listing Services (MLSs) have long operated under a standard subscription model in which subscribers pay a flat rate per agent, regardless of the size of the brokerage they belong to or the revenue the brokerage contributes to the MLS. This pricing structure is designed to ensure equal access to the database for all real estate professionals but does not recognize or reward the revenues delivered to MLSs from larger brokerage firms. 

By |2025-03-11T07:52:11-07:00March 11th, 2025|MLS, MLS Insights|1 Comment
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Key Digital Experience Insights for Real Estate Brokerages to Thrive Online

Last week, I encountered a white paper by Contentsquare titled "2025 Digital Experience Benchmarks." This paper resonated with me because of Victor's article, "High-Tech vs. High-Touch Brokerage—AI May Change Strategy," which discusses the consumer experience with real estate brokerages. Every brokerage has an online presence with a website. Still, I have only seen a very select few who revere it as a marketing asset that must have an ROI attached to it. Brokerages spend hundreds of thousands of dollars to ensure the website has the proper branding narrative; they seldom focus on the digital experience that their audiences demand. As [...]

By |2025-03-11T08:19:59-07:00March 11th, 2025|Broker Technology Research, Marketing, Real Estate Technology|Comments Off on Key Digital Experience Insights for Real Estate Brokerages to Thrive Online
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Associations Should Embrace an Open MLS before they Get Shut Out

The fear of an Open MLS is largely unfounded. The experience of states that have embraced this model proves that associations can thrive without requiring NAR membership for MLS access. By focusing on value-driven membership, enforcing professional standards through MLS regulations, and embracing industry evolution, associations can secure their future while fostering a fair, competitive market for all licensed professionals.

By |2025-04-14T11:24:03-07:00March 10th, 2025|Associations, MLS, MLS Insights|Comments Off on Associations Should Embrace an Open MLS before they Get Shut Out
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Determining Your Company’s Value: Understanding Business Valuations

The one measurement that there is no substitute for and that overarches all others is your firm’s value. 

By |2025-03-06T14:27:38-08:00March 10th, 2025|Mergers & Acquisitions, Our Services|Comments Off on Determining Your Company’s Value: Understanding Business Valuations
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High Tech Brokerage vs. High Touch Brokerage – AI May Change Strategy

Brokerages are now facing a crucial decision: lean into technology or double down on the personal connection that has long defined the industry?

By |2025-03-05T10:59:10-08:00March 6th, 2025|Artificial Intelligence, Broker-Agent Information|Comments Off on High Tech Brokerage vs. High Touch Brokerage – AI May Change Strategy
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How to Align Client Expectations with Agent Expertise: A Fireside Chat with James & Christian Dwiggins

The real estate industry is at a crossroads. With commission structures under scrutiny and homebuyers questioning agent value at every step, agents must be more prepared than ever to articulate their worth.  

By |2025-03-06T09:42:19-08:00March 6th, 2025|Broker-Agent Information, PropTech|Comments Off on How to Align Client Expectations with Agent Expertise: A Fireside Chat with James & Christian Dwiggins
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HUNT Named ERA Real Estate’s Top Brokerage for the Sixth Year in a Row

Hunt's unwavering commitment to helping buyers and sellers achieve their goals has cemented this brokerage as a powerhouse in the market.

By |2025-03-06T06:41:48-08:00March 6th, 2025|Announcements, Press Releases|Comments Off on HUNT Named ERA Real Estate’s Top Brokerage for the Sixth Year in a Row
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Clareity25 Dares Greatly: 300 industry leaders gathered to discuss navigating transformation, embracing change, and unlocking new possibilities

No summary can provide the full experience of hearing and meeting the speakers and participating in the sessions, or engaging in the networking that is at the heart of the Clareity event.

By |2025-03-06T12:16:46-08:00March 5th, 2025|Real Estate Events, Real Estate Technology, Thought Leadership|Comments Off on Clareity25 Dares Greatly: 300 industry leaders gathered to discuss navigating transformation, embracing change, and unlocking new possibilities
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Employment Contracts Can Protect and Propel Your Association

For real estate associations, the employment contract of the CEO serves as a critical foundation for setting clear expectations and ensuring mutual accountability.

By |2025-03-04T08:49:11-08:00March 4th, 2025|Associations, MLS Insights, Recruiting|Comments Off on Employment Contracts Can Protect and Propel Your Association
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Using Data, Not Just Opinions, to Demonstrate MLS Excellence for Consolidation Discussions

As MLSs across the country consider consolidation to strengthen their services and expand their reach, it is critical to provide tangible evidence of excellence in service delivery. The WAV Group Customer Index Survey offers a powerful tool for MLS leadership looking to showcase their strengths in technology, support, training, responsiveness, and data quality. For an MLS considering a merger or partnership, leveraging the survey results can build confidence and demonstrate your ability to deliver exceptional MLS services.

By |2025-03-04T10:30:38-08:00March 3rd, 2025|Data-Driven Culture, MLS, MLS Insights|Comments Off on Using Data, Not Just Opinions, to Demonstrate MLS Excellence for Consolidation Discussions
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Days on Market Problem

Overpricing a home can lead to excessive Days on Market, ultimately reducing its final sale price, while strategic pricing and pre-listing improvements can generate competitive offers. Brokers and agents use tactics like office exclusives, "Coming Soon" listings, and MLS policy adjustments to balance market transparency with seller advantage.

By |2025-02-24T13:01:24-08:00February 26th, 2025|Legal in Real Estate, MLS Insights|Comments Off on Days on Market Problem
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