Have you mapped your customer’s entire journey?

If you want to improve your MLS customer’s experience, one of the first critical steps is mapping out the entire customer journey.  From awareness, to purchase, to onboarding to active involvement, there are dozens, if not hundreds, of customer touchpoints that influence the customer experience and your customer’s perception of your organization.

By |2025-03-16T05:13:47-07:00February 24th, 2022|MLS, MLS Insights, Strategic Planning|1 Comment

Zillow Launches Homeownership Strategy

In their Q4 earnings reports, Zillow laid out an impressive and visionary strategy that makes total sense for consumers and creates an enormous challenge to real estate brokers who are not taking the full cycle of homeownership seriously. Zillow calls this strategy the “housing super app.” To me, it looks like an exact copy of the strategy being deployed by Milestones.ai.

Where Do You Rank as a Power Broker?

Notice: It is time to submit your information to RIS Media if you want to be included in the Power Broker Survey. Submission deadline is February 22, 2022.

By |2022-02-16T05:09:41-08:00February 16th, 2022|Announcements, Broker Information, Broker-Agent Information|Comments Off on Where Do You Rank as a Power Broker?

MLS PIN names Coldwell Banker veteran Erminio Grasso as new CEO

MLSPIN, one of the largest and best run MLSs in the country made the smart step to hire a broker executive to take the reins from Kathy Condin after her celebrated 44 year career! With Erminio Grasso’s depth of experience running highly successful brokerages, he brings a whole new dimension to MLS leadership.

By |2022-02-15T15:21:15-08:00February 15th, 2022|MLS, Press Releases|1 Comment

Create Community in Your Company Intranet

Your intranet is the private and password gated back-office website that you provide for your agents and staff to communicate with each other and access the software that you make available. WAV Group studied a handful of leading intranets to determine if they were good at building community.

By |2022-02-10T14:49:23-08:00February 10th, 2022|Business Intelligence, Cyber, Our Services, Technology, Thought Leadership|Comments Off on Create Community in Your Company Intranet

The Relationship Cloud – Mashup of Social Media, CRM, and Big Data

For years, we have seen best practices develop in social media, understood the importance of a CRM, and heard stories about leveraging Big Data that never materialized. The elegant way that Aidentified has combined these three things to deliver impactful business intelligence to real estate is outstanding.

By |2022-02-04T10:39:17-08:00February 7th, 2022|Clients, CRM, Data-Driven Culture, Real Estate Technology|Comments Off on The Relationship Cloud – Mashup of Social Media, CRM, and Big Data

4 WAV Group Executives Named to RISMedia 2022 Real Estate Newsmaker List

Managing Partners Marilyn Wilson and Victor Lund  are joined by WAV Group Communications President, Kevin Hawkins and PR and Communication Strategist, Myra Jolivet in this year’s exclusive group of industry leaders who have made newsworthy contributions to the real estate industry.

By |2022-02-03T12:48:04-08:00February 3rd, 2022|Announcements, Associations, Communications and PR, MLS, News, Press Releases|Comments Off on 4 WAV Group Executives Named to RISMedia 2022 Real Estate Newsmaker List

Improve Virtual Training Engagement Levels for Your MLS Classes

Training is a key contact point for MLSs to encourage participation from their subscriber base.  We find that one of the largest hurdles to technology adoption is understanding how that technology works and connects to their day-to-day activities as an agent.

By |2025-03-16T05:11:17-07:00January 31st, 2022|Associations, MLS, MLS Insights|1 Comment

Berkshire Hathaway Home Services Inks Data Aggregation Deal with Constellation1

WAV Group would like to congratulate BHHS and Constellation1 on the announcement of their agreement with Constellation1 to aggregate property data for the international consumer website for the nation’s largest brokerage.

By |2022-01-31T08:20:59-08:00January 28th, 2022|Acquisitions, Announcements, Real Estate Technology|Comments Off on Berkshire Hathaway Home Services Inks Data Aggregation Deal with Constellation1

The Color of the Year is “Very Peri”

In describing the selection of the Color of the Year 2022, Pantone notes, “We are living in transformative times.” Like the hue of the newest color of the year – Very Peri, a muted purple tone – that may be an understatement! For those needing the Pantone number for their next printing project (wait, does anyone print much anymore?), it is Pantone 17-3938 on your Color Guide. Don't have your formula guide? You can get this special edition "Color of the Year" one at B&H in New York City for just $188 plus shipping. Back to the newest color of [...]

By |2022-01-27T07:25:10-08:00January 26th, 2022|Marketing, Research|Comments Off on The Color of the Year is “Very Peri”

Constellation Driving Innovation with Investment

WAV Group had the opportunity to catch up with Constellation leader Tom George to discuss their recent announcement to extend their growth strategy into the real estate industry.

By |2022-01-17T14:55:03-08:00January 18th, 2022|M&A, Real Estate Technology|Comments Off on Constellation Driving Innovation with Investment

Bisnow Ties The Future of Selling Real Estate to Blockchain and NFTs

WAV Group was quoted in an article written by Patrick Sisson of Bisnow, a national business publication with regional offices in major cities across the nation is recognizing the “rampant hype around NFTs, fueled….cryptocurrency billionaires.”

By |2022-01-12T18:04:27-08:00January 13th, 2022|NFT, Web3|1 Comment