NEREN has added a new shareholder owner. Greater Newburyport REALTORS marks NEREN’s second Massachusetts shareholder. NEREN, formed in 1994, is now owned by 25 local REALTOR Associations within New Hampshire, Vermont, and Massachusetts.
Nicole Jensen and Glenn East, CEO’s and two of the movers and shakers in the MLS and Association space have partnered with their long-time tech partner, MMSI, to offer an SSO Dashboard to provide a one stop shop of all of the value services offered by both the Northeast Florida Association of REALTORS®(NEFAR) and RealMLS.
CoreLogic publishes great industry data on the housing market. The first ever Hottest Cities annual report shows the top cities that are growing, where people are moving to, and how technology plays a leading role in the homebuying process. Take a look to see if your city is on the list!
The real estate industry worked hard to define the Clear Cooperation policy. We have learned through conversations that the number of Office Exclusives has changed significantly since the policy was implemented - but a new culprit has emerged to get around the Clear Cooperation policy. Namely, Temporarily Off Market status in the MLS.
Lone Wolf is at it again, rolling up another broker-centric technology. The latest acquisition is Terradatum - a leading provider of broker market share and business analytics. Terradatum has been one of the leading providers of market share and recruiting reports for brokers for many years.
Stellar MLS now offers its customers both a mobile app and CRM that are fully connected to the MLS. Stellar and Prospects partnered to bring one of the largest MLSs in the nation customer tools that successfully enable client connection from the office or mobile phone.
Since joining Compass, Mark has contributed outstanding vision to his colleagues and the company is positioned for continued growth and success.
Real estate brokerages need to identify a meaningful, customer-centric benefit they can deliver that is true to their brand and yet meaningfully different than competitors. We have helped tons of brokerages, tech companies and even MLSs figure out how to differentiate themselves from others.
We hear that some MLSs are reticent to rollout new features because they do not want to upset their customers. While we totally understand that, there are ways to ensure that the changes you’re proposing will be received well.
Gone are the days when “one size fits all” communications work. There are so many variables that can affect the types of technology that make sense for each one of your customers. It’s time to start segmenting your customers and better understand the role and value that you play in each of their lives.
This is an enormous problem and the most serious threat to our industry. It is a problem that we have faced every year before today, and one that we are going to face until consumers simply stop working with Realtors and start hiring companies that supervise Realtors.
Compass grew by communicating to agents that they invest in the future of their profession by investing in technology. The point of this article is to demonstrate how a brokerage technology communication strategy is as important as the technology itself.
