Delta Media’s “Fresh” take on real estate advertising

Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]

By |2021-10-18T06:23:41-07:00October 17th, 2021|Industry Observations, Marketing, Press Releases, Real Estate Technology, Technology, Thought Leadership, Uncategorized|Comments Off on Delta Media’s “Fresh” take on real estate advertising
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Supra Offers Showing Solution Through BrokerBay Acquisition

WAV Group met with Fayyad Sbaihat, President of Supra, a division of Carrier (NYSE: CARR) who announced the acquisition of BrokerBay last week. What makes this acquisition so important is the interoperability between Supra lockboxes and showing software.

By |2021-10-15T13:48:42-07:00October 14th, 2021|Acquisitions, Broker Information|1 Comment
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Motley Fool Reviews Compass with Interesting Observations

When I saw the headline of Motley Fool taking a deep dive on Compass, I really expected Jason Moser and Matt Frankel to get it wrong - most of Wall Street does. Normally, Motley Fool gets it right – beating the stock market by 4x.

By |2021-10-12T10:27:57-07:00October 12th, 2021|Business Intelligence, Industry Observations, Technology Evaluation|Comments Off on Motley Fool Reviews Compass with Interesting Observations
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CoreLogic Renames Matrix to Listing Management Platform

The Matrix multiple listing solution offered, by CoreLogic, to about half of all real estate professionals in North America (US and Canada) has also been renamed. The new name for Matrix is Listing Management Platform.

By |2021-10-07T15:05:43-07:00October 8th, 2021|Data-Driven Culture, MLS Insights, Real Estate Technology|Comments Off on CoreLogic Renames Matrix to Listing Management Platform
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RatePlug integrates with OneHome from CoreLogic, Displaying Real-Time Mortgage Payment Information and Finance Options on Property Listings

While some think of MLS systems only as utility tools, they often overlook the incredible marketing power of the MLS; it delivers the ability to agents to explore with past clients, current customers and prospects via the robust prospecting tools available in MLS systems - such as OneHome from Corelogic.

By |2021-10-06T14:34:17-07:00October 7th, 2021|Announcements, MLS, Press Releases, Real Estate Technology|Comments Off on RatePlug integrates with OneHome from CoreLogic, Displaying Real-Time Mortgage Payment Information and Finance Options on Property Listings
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First Ever, A PropTech Franchise from MooveGuru

MooveGuru is pioneering a their first PropTech franchise program that allows local franchisees to offer their services to local agents and brokers - but this is the first localized service.

By |2021-10-06T14:33:34-07:00October 7th, 2021|Announcements, Press Releases, Real Estate Technology|Comments Off on First Ever, A PropTech Franchise from MooveGuru
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Trestle Renamed CoreLogic Property Data Marketplace

CoreLogic® is a data company first and foremost. The applications they develop to meet the needs of different customers in the real estate space are really just an extension of the underlying data. Data is the beating heart of their business, which is why they are so good at managing it.

By |2021-10-04T18:45:33-07:00October 5th, 2021|Announcements, Data-Driven Culture|Comments Off on Trestle Renamed CoreLogic Property Data Marketplace
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Mark A. McLaughlin Starts New Endeavor Worth Watching

If you are part of the brokerage community, you have probably met or know about Mark A. McLaughlin. He has grown a few companies and had some very successful exits, including Pacific Union to Compass – one of the largest real estate brokerage sales in history. Today he launched his new website where he posts insightful observations about the industry.

By |2021-10-01T19:06:54-07:00October 4th, 2021|Announcements, Broker Information|Comments Off on Mark A. McLaughlin Starts New Endeavor Worth Watching
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Elm Street Technology Acquires Austin-Based Digital Marketing Company OutboundEngine

WAV Group would like to congratulate Elm Street Technology for their 5th acquisition this year. In acquiring Outbound Engine, they take the lead in acquisitions and hold the title of the most active private equity backed company in real estate by unit volume of companies acquired this year (Stone Point Capital is the leader by dollar volume).

By |2021-09-28T13:42:44-07:00September 28th, 2021|Acquisitions, Announcements, Press Releases, Real Estate Technology|Comments Off on Elm Street Technology Acquires Austin-Based Digital Marketing Company OutboundEngine
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Brian Donnellan, President and CEO of Bright MLS, Named MLS Executive of the Year

The Council of Multiple Listing Services (CMLS) named Brian Donnellan, President and CEO of Bright MLS, the seventh recipient of the Shuttleworth MLS Executive of the Year Award during the virtual CMLS conference (CMLS2021) on September 22.

By |2021-09-22T13:11:12-07:00September 22nd, 2021|MLS, Press Releases|Comments Off on Brian Donnellan, President and CEO of Bright MLS, Named MLS Executive of the Year
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Innovation through Improv – Learned at CMLS

Improv is funny and magical. Many companies who lead in innovation across all industries leverage in the simple rules of improv; brokerage leadership Teams can find great opportunities for innovation and improve just about any aspect of your business.

By |2021-09-21T17:15:59-07:00September 22nd, 2021|Business Intelligence, Strategic Planning, Team Building|Comments Off on Innovation through Improv – Learned at CMLS
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