NATIONAL ASSOCIATION OF REALTORS Bolsters Marketing Team to enhance creative storytelling

It looks like NAR is taking its job of telling the REALTOR(R) story to consumers across America very seriously. They just hired a consumer content heavyweight, Alicia Bailey, to help enhance the way the REALTOR® story will get told via video, print, radio, and experiential marketing!

By |2019-04-25T12:59:13-07:00April 25th, 2019|NAR, Press Releases|1 Comment

Zillow 3D Home Tour is Really Property Panorama

Zillow took a page out of Property Panorama’s playbook by using visualizations to create a 360-degree tour and stitching them together, which they call Zillow 3D Home – and claim it is a 3D tour.

Natural Language Processing for Real Estate

Natural Language Processing (NLP) as a subcategory of Artificial Intelligence has continued to grow in its practice by the real estate industry. This growth is evident as seen by the proliferation of chatbots on real estate websites and new innovative products like Homebot – who won the 2018 Realogy FWD Innovation Award. Let's dip into Natural Language Processing and how to use it for SEO in real estate blog articles.

By |2019-04-15T21:10:24-07:00April 15th, 2019|Technology|1 Comment

Cultivating Transformation is a Key to Successful Boards and CEOs

The most successful business leaders in real estate understand that perpetual change is an intrinsic part of organizational culture. So, how do you reach that place?

By |2019-04-15T14:56:53-07:00April 15th, 2019|Our Services, WAVes of Change|1 Comment

Century 21 Launches ListTrac For Analytics on Portal Marketing

In an email blast to Century 21 brokers and agents today, Century 21 released the Golden Ruler powered by ListTrac®, a reporting tool that allows sellers, agents, and brokers to see the engagement that a property is getting across the Internet.

By |2019-04-15T14:54:17-07:00April 15th, 2019|Press Releases|2 Comments