Every agent and broker know they SHOULD have accurate square footage that they measured themselves or hired a professional for, yet many today still rely on square footage listed in public records without any verification of accuracy.
Inside Real Estate, a leading national developer of enterprise cloud software solutions in real estate today announced that the company has experienced rapid growth in both revenue and customer adoption, garnering 150,000 users to their platform in 2018. With YoY growth at 300+% in both customer base and revenue, Inside Real Estate is one of the fastest growing technology companies in the industry.
WAV Group recently fielded its WAV Group 2019 CRM Effectiveness Study. The study distributed to 71,581 brokers across the country clearly demonstrated that Client Relationship Management (CRM) solutions are becoming mainstream.
North Carolina Regional Multiple Listing Service (NCRMLS), located in the stunning Coastal Carolina region on the Eastern side of North Carolina is seeking a new Chief Executive Officer.
Virtual Properties® a leading real estate broker and agent software provider serving 7000 agents and brokers, announced today that they have launched their updated iPad Listing Presentation app.
Love to see smart strategic moves in the real estate technology community like the one we saw today from Homespotter! Aaron Kardell, one of the best and brightest and CEO of Homespotter just acquired Spacio. For those of you that don’t know them Spacio is a tool that helps make the lead generation that happens at Open Houses much more effective. With this new combination agents will be able to generate leads from their mobile platform and make the time at Open Houses much more productive. Love to see solutions that make it easier for brokers and MLSs to [...]
Happy New Year! At this time of year, we all have high hopes of making moves on the areas that we know to improve on. Many MLS organizations are worried they maybe falling behind and putting themselves at risk of becoming obsolete.
Welcome to the New Year! Have you performed a PR audit? What does your brand say? The inspiration for this article came from the new Realtor.com ads. The language that Realtor.com is using is “The Home for Home Search.” My first reaction was way didn’t they use “Your Home for Home Search?” When a brand like Realtor.com comes up with a slogan for a multi-million dollar ad campaign, there is purpose behind word selection. I bet that they evaluated dozens of slogans, consumer tested dozens of slogans, and did legal review on dozens of slogans.
Notice how I did not say web analytics? A large chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. A gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy and ensures consumers are given an experience appropriate for the brand.
I love it when CTO’s and technology leaders take pride in their work. They believe they can do anything and many times they are absolutely right! A tech leader with a unique understanding of a company’s customer base coupled with the unique strengths of the organization is in a great position to create innovation that cannot be built by anybody else. There are sometimes though when technology teams take this philosophy too far. They believe they can build EVERYTHING their company needs. They don’t trust or respect third party companies that possess a deep understanding of a particular type of [...]
To improve a business, it is common to focus on customer expansion, or delivering a wider array of services that your customers will pay for. For the last three years, Multiple Listing Service has been focused on consolidation (more customers) as a way of improving the MLS. Before that, the focus was on non-dues revenue. Three untapped areas for growth where most MLSs have not been successful are rentals, new home marketing, and commercial real estate. These are enormous categories in the real estate industry that have been asymmetrical because of the MLS core basis of cooperation and offer of compensation.
Do you want to be the best MLS you can be? Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer?
