Second Largest MLS in Minnesota to Join NorthstarMLS

NorthstarMLS and Southeast Minnesota REALTORS® (SEMR) have come together to announce that SERM will become part of NorthstarMLS. This merges the second largest MLS in Minnesota with the largest MLS as SEMR becomes a shareholder in NorthstarMLS. Congratulations go to all the leadership teams, headed by SEMR CEO Karen Becker and NorthstarMLS CEO John Mosey. Also kudos to CoreLogic's Matt Cohen (Consultant at Clareity), which the parties credit for helping its leadership fully evaluate this merger. Here is the full news release along with a couple of great photos taken at the signing: Second Largest MLS in Minnesota to Join NorthstarMLS [...]

By |2018-09-19T08:57:28-07:00September 19th, 2018|Broker Public Portal, Clients, MLS, Press Releases|Comments Off on Second Largest MLS in Minnesota to Join NorthstarMLS
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MLSListings Turns Data Into News

In any market, the transactions that define market trends are evident in MLS data more clearly than any other data source. However, third party companies like portals and public record firms have become the de facto source of market information to the major media outlets. A number of years ago, the Council of MLSs (CMLS) explored hiring a Chief Economist and a PR firm to position MLSs as the most valued source of market data. For a number of reasons, CMLS did not pursue the strategy, but did create a focus on establishing best practices for MLSs to effectively communicate [...]

By |2018-09-17T19:50:58-07:00September 17th, 2018|Main category, MLS Insights, Press Releases|Comments Off on MLSListings Turns Data Into News
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The Emergence of Dark Social

I was starting to hit my stride helping companies integrate social media into their Public Relations programs when I was mugged by Dark Social. If you are not familiar with the term Dark Social, I wasn’t either, until recently. At first, I thought Dark Social was somehow related to the Dark Web. Fortunately, I was wrong.

By |2018-09-18T07:02:32-07:00September 17th, 2018|Uncategorized|Comments Off on The Emergence of Dark Social
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Tune-Up Your Listing Presentation

There is nothing more important in real estate than the listing presentation. It is the single most place where you position yourself as the prize, not the contestant. If you want to convert new clients predictably and sustainably, the listing presentation is the first place to start.

By |2018-09-18T06:59:47-07:00September 17th, 2018|Marketing|Comments Off on Tune-Up Your Listing Presentation
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MLS Fair Input Guidelines

Mitch Skinner of the law firm, Larson Skinner did a wonderful post on their website that drafted a framework around MLS Fair Input Guidelines. This is a major topic for our nation’s MLSs and it is time for collaboration and thought leadership. Let me begin by complimenting Skinner on his efforts. If you have not seen the post, you may want to buzz over and look at A Conversation About Fair Input Guidelines before contemplating this article. My hope is that this will be on the agenda at the upcoming fall conference of the Council of MLS in Orlando, hosted by My Florida Regional MLS.

By |2018-09-18T06:57:56-07:00September 17th, 2018|Uncategorized|Comments Off on MLS Fair Input Guidelines
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RENT Conference in Paris – Real Estate and New Technologies Conference

WAV Group partner, Victor Lund will be traveling to Paris again this year for what has become an annual journey to share and learn with our European counterparts in real estate. The conference is being held October 3rd and 4th. 

By |2018-09-17T14:33:15-07:00September 17th, 2018|Broker-Agent Information, Main category, Technology, Technology Evaluation|Comments Off on RENT Conference in Paris – Real Estate and New Technologies Conference
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Association Powered Open House Surge in Florida

The National Association of REALTORS® put forth a great concept for REALTOR® Associaons to launch in their local markets called Open House Weekends™. The idea is born around cooperation between advertising companies and local Associations to pull together an open house blitz.

By |2018-09-17T14:35:55-07:00September 14th, 2018|Broker-Agent Information|3 Comments
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Nearly 80% of Large Brokers are Expanding and They’re Demanding Standardized Data

If you believe that brokers are not engaged with RESO or data standards, think again. According to the recently published 2018 RESO Broker Survey, nearly 80% of brokers are either considering expansion or are in the midst of expanding into new regions. 

By |2018-09-17T14:37:35-07:00September 10th, 2018|Uncategorized|Comments Off on Nearly 80% of Large Brokers are Expanding and They’re Demanding Standardized Data
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How Do You Know If You Are Making Well-Informed Decisions to Keep Your Organization Vital?

The end of the year is on the horizon and many associations and MLSs have begun to budget and are thinking about what services they should offer their members in 2019 and beyond. Don’t miss out on the WAVes of Change in 2019, be sure to plan accordingly!

By |2018-09-17T14:38:54-07:00September 10th, 2018|Uncategorized|Comments Off on How Do You Know If You Are Making Well-Informed Decisions to Keep Your Organization Vital?
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Successful Consumer Experience Requires Broker-Agent Partnership

Three-quarters of the year of conferences and workshops have passed, and a common theme – out of many – has appeared. The industry’s dive into the consumers journey in real estate is the epicenter of today’s evolving business models. How these business models deliver a unique consumer experience through the marketing technology stack (MarTech), requires that they solve the fragmented systems of consumer data and find consumers who only engage when addressed with the right message, at the right time, and within the right medium or channel.

By |2022-02-09T12:12:02-08:00September 10th, 2018|Marketing|Comments Off on Successful Consumer Experience Requires Broker-Agent Partnership
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5 Reasons Why MLSs Should Dump Listing Syndication as a Service

There is little doubt about the value that an MLS provides to brokers though the IDX and VOW services it offers. The ability for a broker or agent to have a full feed of MLS data to deliver a property search solution to their buyers is vital, and part of the centerpiece of cooperation between brokers that is foundational to MLS. IDX is a good thing.

By |2018-09-17T14:40:21-07:00September 10th, 2018|Uncategorized|6 Comments
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Berkshire Hathaway HomeServices The Preferred Realty is First To Launch Interactive Aerial Panorama Tours

Today, Property Panorama, home of InstaView, the most prominent automated Virtual Tour and Single Property Website in America, with over 20 Million monthly unique tour views, announced the launch of America’s first Interactive Aerial Panorama Tours in partnership with Berkshire Hathaway HomeServices (BHHS) The Preferred Realty.

By |2018-09-14T15:47:08-07:00September 5th, 2018|Press Releases, Uncategorized|Comments Off on Berkshire Hathaway HomeServices The Preferred Realty is First To Launch Interactive Aerial Panorama Tours
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