Is MLS Data Protected?
WAV Group supports brokerages and technology companies with the proper licensing and use of multiple listing data.
MLS Consumer-Facing Lead Generating Websites
What is the role of the MLS to run consumer facing, lead generating real estate websites? This has been a question that the industry has struggled with since the beginning of the internet search era. For many years, many brokers were not in support of MLS consumer websites because they felt they were competitive with their own online efforts. The classic mantra was “don’t level the playing field.”
Realtor Associations and MLSs Need to Offer Agent Matching Service
MLSs and Associations have websites that display brokerage and agent rosters, but very few of them provide the kind of information that a potential consumer wants to see when selecting a professional. Brokers (and their technology vendors) would love to get a data feed of their agents. The utility of this data feed goes beyond display on the broker/agent website.
Raleigh Regional – Triangle MLS Partners with Rental Beast
More than 15,000 Triangle MLS participants will soon have access to Rental Beast across sixteen North Carolina counties. Rental Beast is considered by many to be the industry leader in exposure for rental properties, rental listing syndication, and qualifying rental customers.
CoreLogic’s OneHome Client Portal Goes Live in Canada
CoreLogic has been incrementally developing the client portal in the MLS – called OneHome – and it is resonating with their clients. Many agents prefer to set up home buyers on automatic alerts in the MLS when a new listing matches their search criteria.
How do you get your agents to fall in love with the technology you provide?
Just knowing how to use the technology is not enough to cement agent adoption of the tool. They need to understand the bottom line: How is this technology going to make me more money? If they don’t see and experience the benefits of the tool early on, then it really does not matter how easy it is to use or how efficiently they interact with it.
Redfin Chooses Constellation1 for MLS Data Aggregation
Redfin has converted to the Constellation1 data aggregation service. The two companies have been collaborating on the transition in stealth mode. The Constellation1 managed MLS data is now live on Redfin.com. If you are an MLS providing data services to Redfin and have not gotten a new three-party data application, you probably will soon.
The Importance of Peer-to-Peer Perspective to Measure Your Greatness
If I told you I could run a 40-yard dash in only 20 seconds, you might think that is amazing, unless you knew that professional athletes run it in more like 4 seconds. The point is that simply measuring your performance without a standard can warp your perspective. But what is the standard that you SHOULD use to measure your aptitude?
Don’t Let the Flow of Data Overwhelm Your MLS
There are three key challenges facing MLSs today that all organizations must address, regardless of their size or geographic boundaries. The first is market complexity. Just ask any brokerage that has tried to integrate a new MLS data feed into their existing tech stack. When data fields and policies don’t line up exactly, that can create a bottleneck in the flow of data.
Getting a Customer-First Mindset for Your MLS
Clootrack surveyed over 102 customer experience experts in a recent study that looked at the importance of the customer experience as a key differentiator for successful businesses. The second biggest challenge these experts pointed to, for organizations improving the customer experience, was this idea of a customer-first mindset.
Display Listing Broker Attribution At All Times
There is a strange and incongruent set of policies, rules, and customs in real estate that apply to the display of broker attribution on listings. State laws regulate broker attribution on signs and in advertising. In most markets today, client servicing tools used by agents to work with homebuyers are afforded the opportunity through rules and policies to deprecate (remove) the broker attribution entirely.
MIBOR replaces SentriLock with Master Lock
Something that you do not see very often in real estate is a lockbox vendor replacement. They rarely happen because of the number of lockboxes out in the field. Unless the vendor relationship breaks down or the vendor is mandating that the old lockboxes be replaced or are unsupported – ultimately, change does not happen. MIBOR made the change to begin using bluetooth-enabled Master Lock boxes.
