FSBO sellers often underestimate the time, risk, and complexity involved. When things go wrong, they usually lose far more than the commission they intended to save. The research makes this clear, and MLSs are in a strong position to amplify that message to the industry.
When did “location, location, location” stop meaning “close to work”? According to the NAR's just-released 2025 Profile of Home Buyers and Sellers, the number of buyers who cited proximity to their job as a top factor in choosing their neighborhood has dropped to just 31%. That’s nearly half the share from 2014, when it was 52%. It’s a striking reversal, given that many employers have tightened their return-to-office policies over the past year. So, what’s really going on here? The great reshuffle is aging, literally It turns out today’s homebuyers are the oldest in modern history. The median age hit [...]
The importance of VOWs is only increasing. A VOW is not just another website. It’s a powerful brokerage platform that allows firms to offer comprehensive online services.
As the Improve-to-Sell market continues to grow, this white paper provides actionable insights for real estate professionals looking to stay ahead of the curve.
The new NAR Profile of Home Buyers and Sellers 2024 is out! Release just before NAR NXT 2024 begins this week in Boston, it’s a study I look forward to unpacking every year. Already, the press coverage has uncovered several of these key trends from this report: Historic age spike in first-time buyers First-time home buyers' median age is now 38, the oldest recorded in the report's history, compared to the late 20s in the 1980s. This shift reflects how affordability issues, higher interest rates, and home prices are reshaping home buying. The delay in buying has significant implications for [...]
Part 2 of the report sheds light on the pivotal role played by the company intranet in driving agent productivity and facilitating product adoption. Building an effective intranet involves careful consideration of various factors, including email integration, single sign-on functionality, and commission payment portals.
In the ever-evolving realm of real estate, the age-old question of whether to hire a buyer's agent is gaining renewed prominence, fueled by recent lawsuits that seek to shift compensation structures. As aspiring homeowners embark on their journey to property ownership, the necessity of engaging an agent is coming under increased scrutiny. Our latest research report, titled "How buyers feel about working with agents" delves into the services homebuyers value most and the imperative for agents to articulate the value they bring to the table in today's dynamic market.
WAV Group’s new Buyer Agent Commission Study reveals many insights from buyers about their awareness, understanding and appreciation of how commissions work when buying a home.
The WAV Group’s recent study on homebuyer frustration reveals many pain points that homebuyers have been experiencing in the recent seller’s market. While some of the frustration is unique to the market conditions of 2020 and 202, like multiple bid situations, there are still many insights that can help agents prepare their clients for the process regardless of market conditions.
It is often said that for most people buying a home is the single largest purchase of their lives. A decision of that magnitude should be made with time and careful consideration, but recent buyers have been rushing from one house to the next, making offers as quickly as they can. It should be no surprise then that the chief complaint revealed in the WAV Group Homebuyer Frustration Report was feeling rushed to make an offer on the house, with 49% of frustrated buyers pointing to this issue.
The 2021 WAV Group Transaction Management Interoperability Study revealed brokers have strong interest in the ability for Digital Transaction Management systems to pass data seamlessly for the brokerages representing two sides of a transaction. Today, brokers have to enter data in as many as 9 or 10 systems, creating inefficiency, added cost and increased chances of inaccurate data.
CoreLogic publishes great industry data on the housing market. The first ever Hottest Cities annual report shows the top cities that are growing, where people are moving to, and how technology plays a leading role in the homebuying process. Take a look to see if your city is on the list!
