Brokers are so far behind the portals
Portals have already built that future. Brokers can too, if they’re willing to rethink what “relationship management” really means in a data-driven world.
Pictures Are Required. Floor Plans Should Be Too.
When you think about what makes a great listing, photos are at the top of the list. They’ve been a non-negotiable for years. You wouldn’t post a property without them—because buyers expect them, and sellers know they’re essential.
Brokers, stop selling tech puffery. Start delivering real performance.
The best brokers aren’t selling software. They’re selling simplicity. They remove friction. They make technology usable. And they’re the first call when an agent wants to get better.
Why are CEOs still asking permission to buy toilet paper?
Nearly 40% of associations require a second board approval for expenses that have already been approved in the budget. In small and mid-sized organizations, this extra layer of scrutiny can stall initiatives for weeks or even months. In one case, a copier contract cost the association 8% more because it took four months to get final approval. That’s not sound oversight – that’s expensive inefficiency.
Simplifying Homeownership: WAV Group Unveils Survey Insights on Property Management Portals
At WAV Group, we were inspired to learn more about homeownership portals because of our own very real need to manage four personal properties. Managing properties in three distinct locations required us to keep track of preferred vendors for plumbing, heating, air conditioning, and other essential services. We also needed a way to memorialize vendors we used for repairs, painting, and landscaping. Additionally, we needed reminders for routine maintenance tasks. Managing one home is challenging enough, but managing four is even more complicated. Who remembers the last time they changed a furnace filter or cleaned out a dryer vent?
Should NAR Modify Clear Cooperation Policy? WAV Group Releases Study Findings
WAV Group shares the results of its Clear Cooperation Study to gain directional insights into the feelings of brokers and MLSs regarding the Clear Cooperation Policy incorporated into the model rules by the National Association of REALTORS®.
WAV Group Releases 2024 Brokerage Technology Roadmap (4-part series)
As the real estate industry continues to evolve at a rapid pace, brokerages face the challenge of staying competitive in a landscape dominated by well-funded search portals and technology-driven firms. To help navigate this complex terrain, the WAV Group is releasing its 2024 Brokerage Technology Roadmap, offering invaluable insights for brokerages and their technology partners. In the inaugural report of this four-part series, we delve into the crucial realm of website technology – a cornerstone of modern real estate operations. Here, we identify four essential components that are instrumental in equipping brokerages to thrive amidst fierce competition:
The Shifting Dynamics of Buyer-Agent Relationships in Real Estate
In the ever-evolving realm of real estate, the age-old question of whether to hire a buyer's agent is gaining renewed prominence, fueled by recent lawsuits that seek to shift compensation structures. As aspiring homeowners embark on their journey to property ownership, the necessity of engaging an agent is coming under increased scrutiny. Our latest research report, titled "How buyers feel about working with agents" delves into the services homebuyers value most and the imperative for agents to articulate the value they bring to the table in today's dynamic market.
Navigating Multiple Bids and Fair Housing: Insights From WAV Group’s Latest Survey
Recently, WAV Group conducted a survey targeting individuals who embarked on the journey to purchase a home. This survey aimed to explore their experiences in the context of Fair Housing. Here are some preliminary findings from the study, with the complete results are available in the Fair Housing Survey Report now avaialable.
WAV Group Consumer Migration Study: Consumers who moved during the Pandemic are staying put.
The COVID-19 pandemic brought about significant changes to our lives, reshaping the way we work, socialize, and even where we call home. As remote work became the new norm, many individuals seized the opportunity to reassess their living situations and make a move. In this study, we aimed to explore migration patterns during the pandemic and understand the factors influencing relocation decisions. The Boomerang Effect: Relocating Back to Pre-Pandemic Homes? In our initial hypothesis, we postulated the existence of a boomerang effect, suggesting that individuals who had moved during the pandemic might eventually change their minds and desire to return [...]
Secrets of MLS Customer Satisfaction
Trends are a numbers game. The bigger the data set, the better the answers. That is exactly what the WAV Group Customer Experience Index (CXI) is producing — great answers. WAV Group has fielded hundreds of surveys over the last two plus decades. As consultants, we have been able to, over the years, garner insights from previous surveys that help inform current clients. However, what the industry was missing was the ability to stack results side-by-side and understand true areas of strength and opportunity, not just in local markets, but for MLS organizations nationally. But data is only as good [...]
What is the most valuable service buyer agents provide?
One encouraging finding from the study was the high percentage of overall buyer satisfaction with the value provided by their agent. 88% of respondents thought that their agent earned the commission that they received on the home purchase. This is good news for an industry that has seen many “industry disruptors” enter the marketplace over the last several decades.