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31 07, 2025

Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

By |2025-07-31T07:53:05-07:00July 31st, 2025|Broker Information, Real Estate Technology, Research|Comments Off on Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”

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31 07, 2025

MLS MCP servers are here – see the one David Gumpper built for real estate AI

By |2025-08-05T07:19:50-07:00July 31st, 2025|Artificial Intelligence, MLS, Real Estate Technology|Comments Off on MLS MCP servers are here – see the one David Gumpper built for real estate AI

Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”

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23 07, 2025

Historic Merger Creates North Texas Real Estate Powerhouse: MetroTex and CCAR Unite to Form 40,000-Member Association

By |2025-07-23T11:11:38-07:00July 23rd, 2025|Associations, Mergers & Acquisitions|Comments Off on Historic Merger Creates North Texas Real Estate Powerhouse: MetroTex and CCAR Unite to Form 40,000-Member Association

Major consolidation strengthens advocacy, reduces costs, and expands professional development opportunities for Dallas-Fort Worth area REALTORS®.

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16 07, 2025

Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips

By |2025-07-16T07:53:56-07:00July 16th, 2025|Agent Recruitment, Broker Information, Marketing|Comments Off on Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips

Recruiting and retaining the right agents in more than just commission splits or lead generation systems.  The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.

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9 07, 2025

One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement

By |2025-07-09T08:56:22-07:00July 9th, 2025|Broker Information, Broker Technology Research|Comments Off on One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement

If you’ve ever wondered why agents aren’t using the tech tools you’ve worked hard to provide, the answer might be simpler than you think. According to the recent WAV Group Broker Technology Utilization and Access Study Part II, brokers are frustrated by low engagement with their technology platforms. And the reason? Agents are overwhelmed by how hard it is to even find the tools, let alone use them consistently.

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26 06, 2025

Skating to Where the Puck is Going: Why Smart Brokerages Should Target the $5.5 Billion Home Flipping Market

By |2025-06-25T13:04:08-07:00June 26th, 2025|Broker Information, Business Intelligence|Comments Off on Skating to Where the Puck is Going: Why Smart Brokerages Should Target the $5.5 Billion Home Flipping Market

The question isn't whether the home flipping and investor segment represents a massive opportunity—it's whether your brokerage will be positioned to capture it.

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24 06, 2025

Extend the value of your MLS by enable Lifetime Client Relationships for your Subscribers

By |2025-06-24T11:29:06-07:00June 24th, 2025|Homeowner Under Management, MLS Insights, Technology|Comments Off on Extend the value of your MLS by enable Lifetime Client Relationships for your Subscribers

The standout takeaway? Nearly 2/3 of homeowners are very or extremely interested in an online homeownership portal—an all-in-one platform to help manage, maintain, and protect their most valuable asset. Here’s what homeowners want it to do:

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23 06, 2025

Rhenti Expands Market Reach Through Strategic Rental Beast Partnership

By |2025-06-23T12:41:21-07:00June 23rd, 2025|Real Estate Technology, Rentals|Comments Off on Rhenti Expands Market Reach Through Strategic Rental Beast Partnership

Toronto-based proptech company leverages MLS integration to supercharge listing visibility for property managers.

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17 06, 2025

Small Staff, Big Problems: Why in-house HR Can Do More Harm Than Good

By |2025-06-17T07:30:33-07:00June 17th, 2025|Associations, MLS, MLS Insights|Comments Off on Small Staff, Big Problems: Why in-house HR Can Do More Harm Than Good

Most MLSs and Associations have small staffs and lean operations. They do a lot with very little. With small teams, tight budgets, and a focus on member service, it’s easy to feel pressure to assign someone internal to “handle HR.” But here's the reality: Most real estate organizations do not need a dedicated internal HR staff member until they hit at least 50 employees.

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11 06, 2025

Recruiting in times of Unrest

By |2025-06-11T05:46:30-07:00June 11th, 2025|Agent Recruitment, Broker-Agent Information|Comments Off on Recruiting in times of Unrest

Times of unrest can make recruitment challenging, but it can also present unique opportunities for savvy brokers who understand how to position their firms as safe harbors for ambitious real estate professionals.  Below are the essential strategies for recruiting talent when times are tough.

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29 05, 2025

MetroList Launches Voice-Enabled App to Simplify Listing Entry for Agents

By |2025-05-29T07:36:43-07:00May 29th, 2025|MLS, MLS Insights, Press Releases, Real Estate Technology|Comments Off on MetroList Launches Voice-Enabled App to Simplify Listing Entry for Agents

Congrats to Dave Howe and the team at MetroList, Northern California’s largest MLS, for investing in making it easier for agents to work with the MLS. Lundy, the latest addition to the Metrolist suite of technologies, allows agents to create and update listings directly from the property site using just their voice.  With the removal of Compensation as a core benefit, smart MLSs are finding other ways to earn their monthly subscriptions and tap into the capabilities of AI to deliver increased value. 

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28 05, 2025

Home Services By Referral Only: The Hidden Network of Elite Contractors

By |2025-05-28T11:00:42-07:00May 28th, 2025|Broker Information, Homeowner Under Management, Homeownership Hubs, Real Estate Technology|Comments Off on Home Services By Referral Only: The Hidden Network of Elite Contractors

Perhaps the most surprising discovery was how few Realtors fully leverage this powerful network they've cultivated. While most real estate professionals maintain connections with quality contractors, many underestimate the tremendous value this network represents to clients.

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