Moving: Is This Real Estate’s Next Big Play?
Mortgage. Insurance. Title services. Closing Services. Real estate brokerage firms continue to look to the one-stop shop for a couple of big reasons.
FBS Makes MLS System Conversions Much Less Painful
Love the news from FBS! They have recognized that the move from one MLS system to another is not an easy process so they are helping out their MLS customers by doing the hard work to build the pre-conversion marketing materials. We all know that you have to SELL a conversion – there is going to be at least one-third of your market that is NOT going to be thrilled about a system move. Flex is now providing the marketing support of FBS’ in-house marketing team to provide content, email blasts, social media posts, webinars etc. to help MLS members [...]
CoreLogic Selected As Upstream Vendor
Upstream continues to pursue its goal to make it easier for brokers to manage the collection and distribution of their data used for their internal systems and external technology partners. After severing ties with RPR a few months ago, Upstream has announced its new development partner Corelogic. Corelogic will leverage Trestle(TM), its RESO Platinum-certified data platform to deliver services to brokers and their technology service providers.
Marilyn Wilson and Others Take on REAL Estate Trends to Watch for in 2019
I am so honored to be included in Texas REALTORS® Magazine article Real Estate Trends to Watch for in 2019. The industry experts quoted here have delivered some great food for thought about the best ways to be successful in 2019 and beyond. Check it out! By Ward Lowe February 01, 2019 Real estate is an industry of continual change. Four real estate experts talk about what to expect in the future and how to leverage your marketing, strategy, and technology to achieve more success. NOBU HATA Director of Member Engagement, National Association of REALTORS® REALTORS® and brokerages need to [...]
Format for Writing Agent Bios
WAV Group has written a lot about agent profiles, and usually with scorn. There is nothing that demonstrates a lack of professionalism than a profile with a grey cut out instead of a professional photo, or an empty bio page. In some small way, I hope that this quick article will stimulate a few more brokers, teams (groups), and agents to rekindle the professional flame and update headshots and bios now.
Double-Pane Windows
The other night I was driving down a main thoroughfare near where I live, and the traffic was heavy. This street is less than 500 yards from our home. And while we’re not adjacent to it, when we bought our house over 20 years ago, we were concerned about traffic noise.
REally! Agent Tool Usage Reporting is Behind the Times
This week’s adventure found me looking at product usage reports from a bunch of technology companies. An MLS client was interested in gaining insight to members usage of their technology product offerings. All I have to say is, “REally!”
Need a Proven Way to Protect Your Brokerage Against Disruptors?
Are you tired of reading about the billions of dollars being invested to convert many of the real estate industry’s brokerages and franchises? Are you wondering how you are going to compete to recruit and retain agents and without killing your own bottomline?
Consumer Journey is More Like Chutes and Ladders
A tremendous amount of energy and money has been invested into moving consumers from a digital experience into an agent relationship. Consumer research performed by the National Association of REALTORS® regularly indicates that consumers start their process of buying or selling online before connecting with a Realtor®. I do not think anyone denies it.
The Risks of Using Square Footage From Tax Records
Every agent and broker know they SHOULD have accurate square footage that they measured themselves or hired a professional for, yet many today still rely on square footage listed in public records without any verification of accuracy.
Inside Real Estate Experiences Explosive Growth in 2018
Inside Real Estate, a leading national developer of enterprise cloud software solutions in real estate today announced that the company has experienced rapid growth in both revenue and customer adoption, garnering 150,000 users to their platform in 2018. With YoY growth at 300+% in both customer base and revenue, Inside Real Estate is one of the fastest growing technology companies in the industry.
New WAV Group Study Reveals CRM Usage is Key to Driving Sustainable Broker Profitability
WAV Group recently fielded its WAV Group 2019 CRM Effectiveness Study. The study distributed to 71,581 brokers across the country clearly demonstrated that Client Relationship Management (CRM) solutions are becoming mainstream.