ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?

Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans. 

By |2025-10-14T09:53:29-07:00October 14th, 2025|Artificial Intelligence, Broker Information, Technology|Comments Off on ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?
Read More

It’s Time for MLSs to Take Back Control of Their Data

Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.

By |2025-10-13T13:33:10-07:00October 13th, 2025|MLS, MLS Insights|Comments Off on It’s Time for MLSs to Take Back Control of Their Data
Read More

Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era

Zillow built its business on cooperation. Now it’s the MLS’s job to defend it.

By |2025-10-07T11:00:50-07:00October 7th, 2025|Data-Driven Culture, Legal in Real Estate, MLS Insights|Comments Off on Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era
Read More

HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.

By |2025-10-01T16:45:25-07:00October 1st, 2025|Associations, MLS Insights|Comments Off on HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access
Read More

Real Estate Webmasters launches “Conversations” to boost sales growth with GenAI

By bringing AI into the CRM itself, Real Estate Webmasters avoids the distraction of standalone tools and makes AI a natural part of the sales process.

By |2025-09-24T13:49:58-07:00September 25th, 2025|AI & Application Development, Artificial Intelligence, Follow the Leader|Comments Off on Real Estate Webmasters launches “Conversations” to boost sales growth with GenAI
Read More

Industry Veteran Kelly Robinson Joins Cotality as Head of Client Success

WAV Group is excited to support our friend and industry colleague Kelly Robinson in her new role as Head of Client Success at Cotality Real Estate Solutions.

By |2025-09-24T08:22:46-07:00September 24th, 2025|Announcements|Comments Off on Industry Veteran Kelly Robinson Joins Cotality as Head of Client Success
Read More

Why eSignature is real estate’s most essential technology—and its next battleground

Size matters in this battle. If State Associations and leading Franchises that serve over 100,000 real estate agents start selecting the same provider, a king will be crowned.

By |2025-09-23T15:02:45-07:00September 23rd, 2025|Broker-Agent Information, Industry Observations|Comments Off on Why eSignature is real estate’s most essential technology—and its next battleground
Read More

HAR commercial listing playbook is an example for all MLSs

HAR’s success shows that when MLSs commit to every corner of the real estate marketplace, they deliver lasting value to their members and the public.

By |2025-09-22T16:16:47-07:00September 22nd, 2025|MLS Insights|Comments Off on HAR commercial listing playbook is an example for all MLSs
Read More

Zillow class action and what it means for paper-broker referrals

If the allegations hold, the industry will either need to raise its transparency, shift fee practices, or face regulatory and litigation risk. Agents, brokers, MLSs, and portals should assume change is coming and plan accordingly.

By |2025-09-19T15:41:35-07:00September 19th, 2025|Broker-Agent Information, Legal in Real Estate|Comments Off on Zillow class action and what it means for paper-broker referrals
Read More

AI bots could be the next must-have member benefit for REALTOR® associations

The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.

By |2025-09-18T17:52:37-07:00September 19th, 2025|AI & Application Development, Artificial Intelligence, Associations, MLS Insights|Comments Off on AI bots could be the next must-have member benefit for REALTOR® associations
Read More
WAV Group | Copyright © 2025 All Rights Reserved.