FBS and the Future of MLS Infrastructure: Why SparkAPI Could Be the Blueprint for Model Context Protocol Servers
Brokers are adopting AI. If the MLS doesn’t provide compliant access to the data they need, they’ll find workarounds.
If your broker marketing is spectacular, put it to work recruiting
Rechat can auto‑generate websites, email blasts, social posts, open‑house sign‑in pages, print collateral, ads, all branded and ready—with data pulled from MLS and pre‑built into templates—and send it in a single click.
Stellar MLS partners with Rayse to make agent value visible
By making Rayse a standard part of every subscription, Stellar MLS is reinforcing its role as a forward-thinking MLS.
Pictures Are Required. Floor Plans Should Be Too.
When you think about what makes a great listing, photos are at the top of the list. They’ve been a non-negotiable for years. You wouldn’t post a property without them—because buyers expect them, and sellers know they’re essential.
Inside Real Estate introduces HomeSearch AI, with Howard Hanna and RE/MAX Advantage first to launch
Both firms already dominate consumer search in their regions, and the addition of HomeSearch AI strengthens that position by delivering a search experience that feels conversational and intuitive.
The smartest brokers are buying right now
Acquisitions aren’t just about expansion. They’re about leverage – getting more from every agent, every lead source, and every dollar spent.
R&D Tax Credits Can Reduce the Cost of AI Development for Brokerages and MLSs
If you haven’t started yet, this is the perfect time to design your AI strategy and deployment plan with tax credit eligibility in mind.
Howard Hanna makes its Carolina debut with Allen Tate, a masterclass in brand migration
By uniting under one banner, a local powerhouse gains the scale, resources, and marketing reach of the largest family-owned real estate brokerage in America.
ChatGPT is not killing Google Search: AI myth debunked
Over the past year, a wave of AI experts have suggested that the major LLMs – ChatGPT, Perplexity, and Google Gemini – are poised to replace Google Search. Even at HousingWire’s excellent AI Summit this week, the myth that AI is already killing search was also stated as fact on stage by at least one AI speaker. The implication is that SEO as we know it is dying. Some go as far as to claim that SEO is dead. The reality? The data tells the truth. The numbers don’t lie Even as ChatGPT’s usage explodes, now processing more than 2.5 [...]
Centris lit the fuse, REsides picked up the torch: how two MLSs are turning static photos into interactive showrooms
The partnership is the marriage between engaging technology and the traffic offered through MLS integration.
Don’t Try to Do Too Much with AI
We don’t believe your data or your strategy should live inside vendor-run ecosystems.
MRED becomes the first MLS to relaunch the Broker Public Portal and it’s a game-changer for brokers
It’s a decisive moment in the fight to restore control of listings, accuracy of data, and the consumer relationship to the brokers and MLSs who create and manage this marketplace every day.