NAR Report: Americans are buying homes farther from work and waiting longer to do it

When did “location, location, location” stop meaning “close to work”? According to the NAR's just-released 2025 Profile of Home Buyers and Sellers, the number of buyers who cited proximity to their job as a top factor in choosing their neighborhood has dropped to just 31%. That’s nearly half the share from 2014, when it was 52%. It’s a striking reversal, given that many employers have tightened their return-to-office policies over the past year. So, what’s really going on here? The great reshuffle is aging, literally It turns out today’s homebuyers are the oldest in modern history. The median age hit [...]

By |2025-11-11T12:23:17-08:00November 11th, 2025|Reports, Research, Uncategorized|Comments Off on NAR Report: Americans are buying homes farther from work and waiting longer to do it

Rethinking Real Estate Technology Through Shared Infrastructure

The industry is undergoing a massive shift and replatforming effort, with companies racing to keep pace with technological change but lacking clear pathways forward.

By |2025-11-06T09:35:59-08:00November 7th, 2025|Industry Observations, Real Estate Technology|Comments Off on Rethinking Real Estate Technology Through Shared Infrastructure

Level the Playing Field: How Brokers Can Outperform Compass in the Living Room

Our new whitepaper breaks down the Compass listing strategy, piece by piece, and shows you how to adapt it to your brand.

By |2025-11-17T13:20:26-08:00November 6th, 2025|Broker Information, Our Services, Whitepaper|Comments Off on Level the Playing Field: How Brokers Can Outperform Compass in the Living Room

Now’s the Time: Why MLSs Should Bring Builder Listings Into the Fold

MLS participation delivers both marketing reach and business intelligence that independent builder websites simply can’t replicate.

By |2025-10-30T16:10:22-07:00November 4th, 2025|Broker-Agent Information, MLS Insights|Comments Off on Now’s the Time: Why MLSs Should Bring Builder Listings Into the Fold

AI in the MLS: How Paragon is Building the Future of Real Estate Data Infrastructure

A conversation with ICE's Lucie Fortier and Jeff Fullbright reveals how AI is reshaping MLS platforms and what it means for data governance, agent adoption, and competitive positioning.

By |2025-11-03T11:09:27-08:00November 3rd, 2025|Artificial Intelligence, MCP|Comments Off on AI in the MLS: How Paragon is Building the Future of Real Estate Data Infrastructure

Zillow + ChatGPT: a new front for international listing exposure

For international markets, it is not a distant opportunity, it is a new front already opening through the gateways built by globally minded MLSs.

By |2025-10-30T16:00:54-07:00October 31st, 2025|ChatGPT, MLS Insights|Comments Off on Zillow + ChatGPT: a new front for international listing exposure

Brokers are so far behind the portals

Portals have already built that future. Brokers can too, if they’re willing to rethink what “relationship management” really means in a data-driven world.

By |2025-10-30T15:49:42-07:00October 31st, 2025|Broker Information, Broker Technology Research, WAV Group Research|Comments Off on Brokers are so far behind the portals

Inside the acquisition system fueling one of real estate’s fastest-growing brokerages

For brokerages serious about growth, this is a rare chance to learn from a leader who has proven that strategic acquisition can outpace even the best recruiting models.

By |2025-10-30T10:10:24-07:00October 30th, 2025|M&A, Mergers & Acquisitions|Comments Off on Inside the acquisition system fueling one of real estate’s fastest-growing brokerages

NorthstarMLS modernizes governance to accelerate AI, operational excellence, and digital sovereignty across the Upper Midwest

NorthstarMLS has unveiled a governance model designed for the future.

By |2025-10-29T12:12:27-07:00October 29th, 2025|MLS Insights|Comments Off on NorthstarMLS modernizes governance to accelerate AI, operational excellence, and digital sovereignty across the Upper Midwest

Compass and Anywhere signal a new era of brokerage consolidation

At WAV Group, we have long believed that consolidation is not just about size. It is about leverage and the ability to turn scale into sustained profitability. This merger should prompt every brokerage leader to revisit their own growth strategy.

By |2025-10-24T08:46:36-07:00October 24th, 2025|Broker Information, M&A, Mergers & Acquisitions|Comments Off on Compass and Anywhere signal a new era of brokerage consolidation

A vision for AI in real estate: why MLS MCP servers matter more than ever

Every wave of technology gives us a chance to rethink how we work. MCP is that wave.

By |2025-10-28T05:54:18-07:00October 22nd, 2025|Artificial Intelligence, Fluente, MCP, Whitepaper|Comments Off on A vision for AI in real estate: why MLS MCP servers matter more than ever