AI isn’t your brokerage strategy—it’s your strategic advantage
The fundamentals of brokerage strategy haven't changed, but AI now equips brokers with superpowers—dramatically enhancing efficiency and empowering agents to excel.
One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?
Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools. Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins.
Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching
Expanding opportunities for regular sales coaching is one of the most overlooked opportunities in a brokerage today. The WAV Group Broker Technology Utilization and Access Study Part II uncovered that brokers want more than just tools for their agents. They want systems that help their managers coach, motivate, and support agent performance. And right now, they don’t feel they have what they need.
Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips
Recruiting and retaining the right agents in more than just commission splits or lead generation systems. The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.
Why every MLS needs to understand MCP servers – before someone builds one without you
MLSs must embrace MCP servers not just as a technical upgrade, but as a strategic imperative that ensures their continued relevance in an AI-driven future.
Utah’s largest Keller Williams brokerage just shared how they’re using AI – and it’s working
This isn’t about chasing shiny tech. It’s about profitability, process, and positioning.
Stellar MLS, CRMLS, and Bright MLS leverage Matrix platform’s built-in capabilities to deliver seamless cross-regional listing access
Rather than developing complex integration systems or requiring brokers and agents to maintain multiple memberships, the shared Matrix infrastructure allows for seamless navigation and real-time data access across all three systems.
The MLS Mission Drift: Why Brokerages Are Calling for a Return to Core Functions
When neutral facilitators become competitive threats, cooperation inevitably gives way to conflict.
What will your legacy be?
You built a brokerage with your name on the sign, your fingerprints on every decision, and your heart poured into every relationship. But at some point, every successful leader has to ask: What happens when I step away?
AI Is Rewriting the Rules of Brokerage. Are You Playing in the Right Tier?
If you’re a broker trying to figure out how to actually use AI in a secure, scalable, and business-savvy way, we just published a free whitepaper that cuts through the hype.
One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement
If you’ve ever wondered why agents aren’t using the tech tools you’ve worked hard to provide, the answer might be simpler than you think. According to the recent WAV Group Broker Technology Utilization and Access Study Part II, brokers are frustrated by low engagement with their technology platforms. And the reason? Agents are overwhelmed by how hard it is to even find the tools, let alone use them consistently.
Homes.com Publishes Historical MLS Photos on Active Listings. Should MLSs Be Concerned?
In a market where consumer engagement increasingly determines platform success, historical property photos represent just one example of how creative data applications can create competitive advantages.