Don’t Try to Do Too Much with AI
We don’t believe your data or your strategy should live inside vendor-run ecosystems.
MRED becomes the first MLS to relaunch the Broker Public Portal and it’s a game-changer for brokers
It’s a decisive moment in the fight to restore control of listings, accuracy of data, and the consumer relationship to the brokers and MLSs who create and manage this marketplace every day.
MetroList moves fast with AI: Restb.ai brings computer vision to Rapattoni MLS
Together, these features aim to save time, reduce manual entry, improve listing accuracy, and make search more intuitive for buyers – all without changing how agents currently use their MLS.
Is your MLS a separate corporation in name only?
Many MLSs have transitioned from operating as a Committee of their Shareholder Association to a stand-alone legal entity with their own bylaws, board of directors, and financials. On paper, this move allows MLSs to gain autonomy to function as a nimble, technology company while enabling the Association to focus on what it does best - education, advocacy, professional standards and community development.
The copyright battle that could reshape real estate
This isn’t just a CoStar-Zillow clash. It’s a wake-up call for the entire industry. The implications ripple across MLSs, brokerages, portals, and vendors.
The MLS Service to the Broker
To continue providing meaningful value, MLSs must align closely with broker priorities, support their evolving strategies, and help them regain competitive footing in a rapidly changing marketplace.
NAR says REALTORS® do 179 different tasks – AI says it can do 110 of them
What if you could harness dozens of hours each month without cutting a single corner in your client service? For real estate professionals, this is fast becoming a new reality as AI transforms the way agents manage their daily workflow. It all starts with one surprising number: 179. AI versus the checklist: What can be automated today NAR’s widely circulated list of 179 tasks that a REALTOR® may perform during a transaction is a powerful reminder of how comprehensive – and often irreplaceable – an agent’s role really is. But when you look at this list through the lens of [...]
What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently
We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership. Here’s what the top-performing firms are doing that others miss:
Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget
It’s Time to Rethink Everything You Do Through the Lens of AI Before you finalize your 2026 budget, you need to dedicate some time and resources so that you will have resources to take a hard look at every service, technology, training program, support channel, and event you offer. Ask yourself: Can this be enhanced, streamlined, or scaled using AI?
The incredible life of Chris Coile: In remembrance
Jon Coile sent us an email recapping the remarkable life of his brother Chris Coile, a real estate icon who passed last week. Many of us know Jon well from his own real estate journey. He’s widely regarded as one of real estate’s most visionary and respected leaders. Whether serving as chair of Bright MLS, through RESO or leading influential initiatives at HomeServices of America, Jon is a trusted industry voice. What many of us may not have realized was his brother also was a real estate pioneer and a serial entrepreneur. Below is the email Jon shared with us, [...]
Real estate reporters want relationships, not pitches. Are you listening?
What’s the most underrated skill in public relations today? It’s not mastering AI tools, or writing punchy subject lines, or even generating a buzz on social media. For the long game? It is relationships. Not the superficial, connect-and-forget kind built through mass emails or casual LinkedIn DMs. I’m talking about actual relationships. The kind that takes time, trust, consistency, and a deep understanding of the journalists we aim to work with; the kind built over years, not news cycles. The latest Cision One State of the Media survey, which gathered insights from over 3,000 journalists across 19 global markets, drives [...]
When MLS Leaders and Boards Pull in Different Directions, Progress Stalls
Executives are working hard to improve operations, update technology, and deliver value to members. The Board wants to support those efforts but often has a different sense of what’s working and what’s not. That disconnect isn’t about politics or poor leadership. It usually comes down to something much simpler: a lack of shared data.