Brokerage, Association, or MLS. None of them are really about real estate. They are about relationships. Forget that, and your people will remind you when they vote with their feet and walk out the door.
PropTech is now central - capital efficiency and durable growth are critical amid rate and inventory pressures.
What security measures is your MLS implementing beyond the minimum requirements? The time for "good enough" cybersecurity is over.
Brokers are adopting AI. If the MLS doesn’t provide compliant access to the data they need, they’ll find workarounds.
Rechat can auto‑generate websites, email blasts, social posts, open‑house sign‑in pages, print collateral, ads, all branded and ready—with data pulled from MLS and pre‑built into templates—and send it in a single click.
By making Rayse a standard part of every subscription, Stellar MLS is reinforcing its role as a forward-thinking MLS.
When you think about what makes a great listing, photos are at the top of the list. They’ve been a non-negotiable for years. You wouldn’t post a property without them—because buyers expect them, and sellers know they’re essential.
Both firms already dominate consumer search in their regions, and the addition of HomeSearch AI strengthens that position by delivering a search experience that feels conversational and intuitive.
Acquisitions aren’t just about expansion. They’re about leverage – getting more from every agent, every lead source, and every dollar spent.
If you haven’t started yet, this is the perfect time to design your AI strategy and deployment plan with tax credit eligibility in mind.
By uniting under one banner, a local powerhouse gains the scale, resources, and marketing reach of the largest family-owned real estate brokerage in America.
Over the past year, a wave of AI experts have suggested that the major LLMs – ChatGPT, Perplexity, and Google Gemini – are poised to replace Google Search. Even at HousingWire’s excellent AI Summit this week, the myth that AI is already killing search was also stated as fact on stage by at least one AI speaker. The implication is that SEO as we know it is dying. Some go as far as to claim that SEO is dead. The reality? The data tells the truth. The numbers don’t lie Even as ChatGPT’s usage explodes, now processing more than 2.5 [...]
