Real Estate Webmasters launches “Conversations” to boost sales growth with GenAI
By bringing AI into the CRM itself, Real Estate Webmasters avoids the distraction of standalone tools and makes AI a natural part of the sales process.
Industry Veteran Kelly Robinson Joins Cotality as Head of Client Success
WAV Group is excited to support our friend and industry colleague Kelly Robinson in her new role as Head of Client Success at Cotality Real Estate Solutions.
Why eSignature is real estate’s most essential technology—and its next battleground
Size matters in this battle. If State Associations and leading Franchises that serve over 100,000 real estate agents start selecting the same provider, a king will be crowned.
HAR commercial listing playbook is an example for all MLSs
HAR’s success shows that when MLSs commit to every corner of the real estate marketplace, they deliver lasting value to their members and the public.
Zillow class action and what it means for paper-broker referrals
If the allegations hold, the industry will either need to raise its transparency, shift fee practices, or face regulatory and litigation risk. Agents, brokers, MLSs, and portals should assume change is coming and plan accordingly.
AI bots could be the next must-have member benefit for REALTOR® associations
The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.
Home Services By Referral Only: The Hidden Network of Elite Contractors
As it turns out, brokerage companies that collaborate with successful local businesses for co-marketing are more compelling together than they are when they market themselves independently.
LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties
Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.
UtahRealEstate.com to Launch an MCP Server
As AI reshapes our industry, this much is clear: the MLS that provides the MCP server becomes the source of truth.
The Hidden Risk in MCP Servers That Could Expose Your Business
If your team is deploying AI agents using the Model Context Protocol (MCP) without proper security, you're essentially leaving your business wide open to attack. A recent security assessment found that 43% of popular MCP implementations contain command injection flaws, 30% allow network infiltration, and 22% expose sensitive file vulnerabilities. With real-world incidents already occurring the solution isn't hoping for the best, it's implementing an MCP gateway before your next deployment.
Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI
For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.
AI bots could be the next must-have member benefit for Realtor associations
Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.