MetroList moves fast with AI: Restb.ai brings computer vision to Rapattoni MLS

Together, these features aim to save time, reduce manual entry, improve listing accuracy, and make search more intuitive for buyers – all without changing how agents currently use their MLS.

By |2025-08-11T17:45:37-07:00August 11th, 2025|Artificial Intelligence, Photography, Real Estate Technology|Comments Off on MetroList moves fast with AI: Restb.ai brings computer vision to Rapattoni MLS

Is your MLS a separate corporation in name only?

Many MLSs have transitioned from operating as a Committee of their Shareholder Association to a stand-alone legal entity with their own bylaws, board of directors, and financials. On paper, this move allows MLSs to gain autonomy to function as a nimble, technology company while enabling the Association to focus on what it does best - education, advocacy, professional standards and community development. 

By |2025-08-11T10:42:33-07:00August 11th, 2025|Associations, MLS|Comments Off on Is your MLS a separate corporation in name only?

The copyright battle that could reshape real estate

This isn’t just a CoStar-Zillow clash. It’s a wake-up call for the entire industry. The implications ripple across MLSs, brokerages, portals, and vendors.

By |2025-08-07T17:41:59-07:00August 8th, 2025|Legal in Real Estate|Comments Off on The copyright battle that could reshape real estate

NAR says REALTORS® do 179 different tasks – AI says it can do 110 of them

What if you could harness dozens of hours each month without cutting a single corner in your client service? For real estate professionals, this is fast becoming a new reality as AI transforms the way agents manage their daily workflow. It all starts with one surprising number: 179. AI versus the checklist: What can be automated today NAR’s widely circulated list of 179 tasks that a REALTOR® may perform during a transaction is a powerful reminder of how comprehensive – and often irreplaceable – an agent’s role really is. But when you look at this list through the lens of [...]

By |2025-08-07T08:40:35-07:00August 7th, 2025|Artificial Intelligence, Real Estate Technology|Comments Off on NAR says REALTORS® do 179 different tasks – AI says it can do 110 of them

What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently

We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership. Here’s what the top-performing firms are doing that others miss:

By |2025-08-07T12:10:14-07:00August 7th, 2025|Broker Information, Research|Comments Off on What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently

Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget

It’s Time to Rethink Everything You Do Through the Lens of AI Before you finalize your 2026 budget, you need to dedicate some time and resources so that you will have resources to take a hard look at every service, technology, training program, support channel, and event you offer. Ask yourself: Can this be enhanced, streamlined, or scaled using AI?

By |2025-08-06T12:21:52-07:00August 6th, 2025|Associations, MLS Insights, Real Estate Technology|Comments Off on Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget

The incredible life of Chris Coile: In remembrance

Jon Coile sent us an email recapping the remarkable life of his brother Chris Coile, a real estate icon who passed last week. Many of us know Jon well from his own real estate journey. He’s widely regarded as one of real estate’s most visionary and respected leaders. Whether serving as chair of Bright MLS, through RESO or leading influential initiatives at HomeServices of America, Jon is a trusted industry voice. What many of us may not have realized was his brother also was a real estate pioneer and a serial entrepreneur.  Below is the email Jon shared with us, [...]

By |2025-08-05T13:33:58-07:00August 5th, 2025|News|2 Comments

Real estate reporters want relationships, not pitches. Are you listening?

What’s the most underrated skill in public relations today? It’s not mastering AI tools, or writing punchy subject lines, or even generating a buzz on social media. For the long game? It is relationships. Not the superficial, connect-and-forget kind built through mass emails or casual LinkedIn DMs. I’m talking about actual relationships. The kind that takes time, trust, consistency, and a deep understanding of the journalists we aim to work with; the kind built over years, not news cycles. The latest Cision One State of the Media survey, which gathered insights from over 3,000 journalists across 19 global markets, drives [...]

By |2025-08-05T12:10:20-07:00August 5th, 2025|Real Estate Technology|Comments Off on Real estate reporters want relationships, not pitches. Are you listening?

When MLS Leaders and Boards Pull in Different Directions, Progress Stalls

Executives are working hard to improve operations, update technology, and deliver value to members. The Board wants to support those efforts but often has a different sense of what’s working and what’s not. That disconnect isn’t about politics or poor leadership. It usually comes down to something much simpler: a lack of shared data.

By |2025-08-05T07:13:30-07:00August 5th, 2025|MLS, MLS Insights|Comments Off on When MLS Leaders and Boards Pull in Different Directions, Progress Stalls

Real estate is suffering from AI misinformation

History repeated itself at Inman Connect San Diego this week. Once again, after sitting through AI session after AI session on the first day, I was struck by how much confusion still exists in the real estate industry. As I experienced in early June after attending NAR Midyear, the AI "experts" on stage gave incomplete, misleading, or simply wrong information. One example just floored me. During an AI panel, a presenter proclaimed that Gemini Pro was better than ChatGPT. In what way? For content creation, hardly. Learning about your voice? No way. For daily use? Are you kidding me? And there [...]

Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”

By |2025-07-31T07:53:05-07:00July 31st, 2025|Broker Information, Real Estate Technology, Research|Comments Off on Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training