Climate Data is the Next Must-have for Brokerage and MLS Consumer Websites
Enhance buyer confidence with property-level climate data insights and drive leads on your brokerage or MLS site.
26
03, 2025
Need a new search?
If you didn't find what you were looking for, try a new search!
13
03, 2025
Inside Real Estate Jump Ahead with Acquisition of ListAssist
The acquisition is significant because it extends these AI-powered capabilities across Inside Real Estate’s vast customer base, ensuring a broader audience benefits from a more intuitive, engaging, and accurate home search process.
11
03, 2025
Key Digital Experience Insights for Real Estate Brokerages to Thrive Online
Last week, I encountered a white paper by Contentsquare titled "2025 Digital Experience Benchmarks." This paper resonated with me because of Victor's article, "High-Tech vs. High-Touch Brokerage—AI May Change Strategy," which discusses the consumer experience with real estate brokerages. Every brokerage has an online presence with a website. Still, I have only seen a very select few who revere it as a marketing asset that must have an ROI attached to it. Brokerages spend hundreds of thousands of dollars to ensure the website has the proper branding narrative; they seldom focus on the digital experience that their audiences demand. As [...]
4
03, 2025
Employment Contracts Can Protect and Propel Your Association
For real estate associations, the employment contract of the CEO serves as a critical foundation for setting clear expectations and ensuring mutual accountability.
3
03, 2025
Using Data, Not Just Opinions, to Demonstrate MLS Excellence for Consolidation Discussions
As MLSs across the country consider consolidation to strengthen their services and expand their reach, it is critical to provide tangible evidence of excellence in service delivery. The WAV Group Customer Index Survey offers a powerful tool for MLS leadership looking to showcase their strengths in technology, support, training, responsiveness, and data quality. For an MLS considering a merger or partnership, leveraging the survey results can build confidence and demonstrate your ability to deliver exceptional MLS services.
24
02, 2025
Clareity25: Quick Recap – Dare Greatly
The Clareity25 MLS workshop celebrated its 25th anniversary at the Westin Kierland Resort in Scottsdale, uniting over 300 attendees under the theme "Dare Greatly." Highlights included a technology trends update from founder Gregg Larson, featuring insights from CES, and a legal panel discussing MLS rules and antitrust concerns.
24
02, 2025
MLS Front End of Choice is Not What You Think It Is
If you are considering a change to how you manage listings, prioritizing compliance to maintain listing accuracy and prevent MLS rules violations is essential.
17
02, 2025
How to Optimize Traffic to a LinkedIn Post: Best Strategies for Maximum Reach
LinkedIn is one of the most powerful platforms for generate awareness and discussion around real estate news, but getting your posts seen by a large audience isn’t always easy. LinkedIn’s algorithm determines which posts gain visibility and which fade into obscurity. If you want to maximize the reach of your content, understanding LinkedIn’s algorithmic preferences is key. Here are the best ways to optimize traffic to your LinkedIn post while working with the platform’s ranking system.
14
02, 2025
AI will you be mine, AI makes free art but the legal rulings start, AI facts, AI headlines and AI quote of the week
By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 7 REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. WARNING: Beginning March 3, this content will only be available via our free newsletter, delivered by email every Monday, so please subscribe here! AI, will you be mine? Are AI companions infiltrating Valentine’s Day? The statistics say absolutely: one in four young adults think AI boyfriends and girlfriends could replace real-life romance. AI companion apps are booming, with industry researchers expecting [...]
31
01, 2025
REAL AI: Real estate is an AI leader, What’s next, AI facts, headlines and AI quote of the week GalleryREAL AI: Real estate is an AI leader, What’s next, AI facts, headlines and AI quote of the week
Artificial Intelligence, Industry Observations, PropTech, REAL AI Newsletter, Real Estate Technology, Research, Suveys and Research
REAL AI: Real estate is an AI leader, What’s next, AI facts, headlines and AI quote of the week
By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 5 REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. Note: This content will soon only be available via our free newsletter, delivered every Monday. Please subscribe here! Delta AI Survey: Real estate is an AI leader Real estate has been a notorious tech lagger for decades. Despite millions in VC funds pumped into the category, widespread adoption of new tech by real estate agents has always been elusive. In [...]
30
01, 2025
Howard Hanna and Compass Set the Tone for Brokerage M&A in 2025
As the real estate industry continues to evolve, 2025 may mark a significant turning point for brokerage firms across the United States. With shifting market conditions, pressure on buyside commissions, increased operational costs, anti-trust litigation, and the rapid advancement of technology, industry experts predict that a wave of mergers could reshape the brokerage landscape.
23
01, 2025
Congratulations to Howard Hanna on Three Strategic Mergers
These partnerships solidify Howard Hanna's commitment to growth and innovation in the real estate industry.