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12 01, 2024

Real AI: No PR – AI will make you a ghost, facts, headlines and the word of the week

By |2024-05-13T13:57:14-07:00January 12th, 2024|Artificial Intelligence, Communications and PR, Technology|Comments Off on Real AI: No PR – AI will make you a ghost, facts, headlines and the word of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 2 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. No PR? AI will make you a ghost While using generative AI, Victor Lund, Founding Partner at WAV Group, uncovered a new vital reason why public relations (PR) is essential for every firm, product, and service. His prompt requested AI to create information on firms that offer MLSs rev share for data aggregation and distribution. Granted, [...]

5 01, 2024

The Future is Secure: Understanding the Importance of Security by Design

By |2024-01-08T06:57:17-08:00January 5th, 2024|Security and Privacy|Comments Off on The Future is Secure: Understanding the Importance of Security by Design

In today's digital age, cybersecurity has finally become a top priority for organizations across all industries. Especially in real estate after last year's events. Cyber threats are becoming more sophisticated by the day, and data breaches can have devastating effects on businesses.  Despite this, many organizations still take a reactive approach to cybersecurity, only implementing security measures after a breach.  However, there is a better way to approach cybersecurity - one that offers greater protection against attacks and reduces the risk of data breaches. This approach is known as Security by Design. A friend of mine who is a chief [...]

6 12, 2023

How Chat Bots Recommend Realtors

By |2023-12-05T15:40:15-08:00December 6th, 2023|Artificial Intelligence, Real Estate Technology|Comments Off on How Chat Bots Recommend Realtors

Thoughts: What happens when someone asks ChatGPT (or similar AI models) to recommend a real estate agent to them? And is this a marketing channel that agents should start thinking about?

5 12, 2023

Celeste Starchild Promoted to President of InspectionGo

By |2023-12-05T14:05:47-08:00December 5th, 2023|Announcements, Press Releases|Comments Off on Celeste Starchild Promoted to President of InspectionGo

I had the pleasure of delivering a keynote address at the InspectionGo conference a couple of month ago. The InspectionGo network is one of the most engaged, thoughtful and successful group of real estate entrepreneurs I have ever met. They are taking Home Inspection Services and Professionalism to a whole new level.    I am thrilled for Celeste Starchild, one of our long-time colleagues and friends in real estate for her promotion to President. She brought her depth of understanding and career success from her days at REALTOR.com and Clariety Securing in the areas of product, sales and marketing at companies [...]

5 12, 2023

RECRUITMENT SUCCESS: ANNUAL BUSINESS PLANNING WITH YOUR AGENTS

By |2023-12-01T10:48:40-08:00December 5th, 2023|Broker Information, Recruiting, Strategic Planning|Comments Off on RECRUITMENT SUCCESS: ANNUAL BUSINESS PLANNING WITH YOUR AGENTS

As we stand on the cusp of a new year, real estate agents across the United States are gearing up for the challenges and opportunities that the new year presents.  This offers brokers a key opportunity for connection, mentorship and guidance in annual business planning exercises.  Whether this is accomplished through group sessions, one-on-one mentorship, or virtual training and resources, assisting your agents with establishing obtainable goals and developing a measurable path for success plays a big part in your annual recruitment and retention efforts.   I work with many brokerages each year in the development of strategic annual planning programs.  Below are my tips, tricks and strategies for brokers looking to stand out from their peers and serve as true servant leaders.

29 11, 2023

Business Planning Workbook

By |2023-11-29T10:52:20-08:00November 29th, 2023|Comments Off on Business Planning Workbook

Business Planning Workbook Empower Your Agents!   Download these powerful resources that we suggest brokers present to their agents for annual business planning.  Once again, you can offer these resources via group planning sessions (We’re a big fan of these!), one-on-one meetings, or via your online training / resource center (if applicable).   Regardless of your approach, we recommend some sort of personal outreach and/or follow-up during the annual planning process, as well as a mid-year check-in to see how things are going. We work with many brokerages each year in the development of strategic annual planning programs. Contact us [...]

9 11, 2023

Congratulations to Tuolumne Association of REALTORS for joining the bridgeMLS regional

By |2023-11-12T14:47:42-08:00November 9th, 2023|MLS, Press Releases|Comments Off on Congratulations to Tuolumne Association of REALTORS for joining the bridgeMLS regional

Tuolumne AOR members will go from having a single system to have MLS system of choice along with a significant expansion of technology services and expanded reach though MLS NorCal Alliance.

1 11, 2023

How Small Brokerages Can Leverage the MLS to Provide Meaningful Tech Support

By |2025-03-16T07:21:59-07:00November 1st, 2023|Business Intelligence, MLS, Product Management, Real Estate Technology, Technology, Thought Leadership|Comments Off on How Small Brokerages Can Leverage the MLS to Provide Meaningful Tech Support

Small brokerages, which constitute a significant segment of the real estate industry, can benefit greatly from leveraging the MLS to provide meaningful tech support to their agents.

27 10, 2023

Real AI: 2024 The Year of AI, AI fast facts and top headlines

By |2024-05-14T14:48:22-07:00October 27th, 2023|Artificial Intelligence, Industry Observations, PropTech, Real Estate Technology, Research, Technology|Comments Off on Real AI: 2024 The Year of AI, AI fast facts and top headlines

By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 10 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. 2024: The Year of AI The accelerated growth we are seeing and experiencing in artificial intelligence continues to be unlike any other game-changing technology ever. When it comes to Generative AI and Large Language Models, it’s just a baby about to turn into a teenager. If you think AI in 2023 has been incredible, just wait [...]

5 10, 2023

Milestones Elevates Leadership with Tony Meola’s Inclusion on the Board

By |2023-10-04T15:32:09-07:00October 5th, 2023|Press Releases|Comments Off on Milestones Elevates Leadership with Tony Meola’s Inclusion on the Board

Milestones, the all-in-one home management solution, announced the addition of industry veteran, Tony Meola, to its Board of Directors.

28 09, 2023

MLS Industry Icon Carl DeMusz to retire at end of 2023

By |2023-09-28T12:52:07-07:00September 28th, 2023|Announcements|Comments Off on MLS Industry Icon Carl DeMusz to retire at end of 2023

I am really going to miss Carl and all of his wisdom, kindness, and leadership. Way back nearly 20 years ago, my daughter Alexandra who was barely walking at the time, attended my very first real estate event, MLS Connect. The event was hosted by Carl and his team in Cleveland.

27 09, 2023

Why Small Firms and Tech Companies Should Be the Focus of Brokerage M&A

By |2025-03-16T07:34:31-07:00September 27th, 2023|Acquisitions, M&A, Technology, Technology Evaluation|Comments Off on Why Small Firms and Tech Companies Should Be the Focus of Brokerage M&A

In markets where two brokerages are struggling to meet transaction minimums, a small business merger could be a magic pill. Here's why.