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All brokers and agents in the market have the option to upgrade their website to a VOW website. Given that Howard Hanna is the leading firm in the market, consumers will quickly realize that they are not seeing all the listings from IDX only sites.
The real problem solved by free software in real estate is product adoption and overlapping distribution. When you know the products being used by every agent regardless of source – Association, MLS, Franchise, Broker, self-paid, etc. – then you can visualize the roadmap for free vs. premium.
Today the National Association of Realtors released its annual Technology survey of members, one of my favorite yearly research studies. With over 2,400 responses, it provides excellent insight into how tech innovations are impacting the real estate business now and in the future. Not many surprises, but this new research confirms the acceleration of tech adoption as one positive factor fueled by the pandemic. Here are some quick highlights: -eSigning rules: Looking back at the last 12 months, respondents ranked eSignatures as the most impactful tech tool (79%), with lockboxes (67%) and local MLS apps/technology (67%) tied for second place. [...]
Today, Rental Beast announced their partnership with Southwest MLS - located in the Central New Mexico region. They have joined in releasing a new service to help consumers find rentals more effectively. The partnership will help Southwest MLS brokers be trusted advisors for their clients when finding rentals.
This is great news for realtors and great news for Rental Beast. With the support of NAR, Rental Beast is likely to continue their expansion in serving more realtors and their clients.
More than 15,000 Triangle MLS participants will soon have access to Rental Beast across sixteen North Carolina counties. Rental Beast is considered by many to be the industry leader in exposure for rental properties, rental listing syndication, and qualifying rental customers.
WAV Group would like to congratulate BHHS and Constellation1 on the announcement of their agreement with Constellation1 to aggregate property data for the international consumer website for the nation’s largest brokerage.
Five MLSs with a combined subscriber count of over 100,000 announced that they have pooled their resources and purchased a real estate technology company called Agent Inbox. As a result of the acquisition, these five MLSs will now have a solution that fits their mutual needs for a messaging-and-showing solution to serve their subscribers. Moreover, these five will be able to make their showing and messaging solutions available to other MLSs as a vendor.
For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.
FMLS in Atlanta today joined the ranks of multi-region MLSs by announcing it will be providing services to two Alabama MLSs. In fact, more than 50% of REALTORS® are served today by just 20 MLSs.
In the early days of listing syndication, WAV Group investigated the terms of use on third party advertising websites like Zillow.com®, Trulia.com® and others. Zillow® and Trulia®, who received data through listing syndication feeds rather than though data licensing terms with MLSs like Realtor.com® and Homes.com® had some shocking language.
In an announcement today – Zillow launched Zillow Homes, a licensed brokerage entity in Georgia and Arizona.
