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The California Association of REALTORS® deserves recognition for solving one of the most significant pain points in real estate – digital forms management. When the real estate industry began the slow conversion from paper transactions to digital transactions, California led the way with the creation of a for-profit company that became zipLogix. Along the way, the National Association of REALTORS® joined CAR as an investor.
Last week, zavvie, the creators of the first marketplace for real estate agents to help homeowners see all their selling choices, announced securing a $1.75 million inside round. zavvie strategically has carved out a way for agents to remain at the center of every real estate sales transaction. Brokerages using a zavvie-powered platform – one that is often white labeled to the brokerage’s brand – can help homeowners sort through all of their choices. Most importantly, homeowners employ the guidance of a trusted professional: their real estate agent.
Five MLSs with a combined subscriber count of over 100,000 announced that they have pooled their resources and purchased a real estate technology company called Agent Inbox. As a result of the acquisition, these five MLSs will now have a solution that fits their mutual needs for a messaging-and-showing solution to serve their subscribers. Moreover, these five will be able to make their showing and messaging solutions available to other MLSs as a vendor.
For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.
From 2009 to 2013, WAV Group spent a significant portion of our brokerage consulting on explaining what a Virtual Office Website (VOW) is and how it is different from an Internet Data Exchange (IDX) website. Now VOW websites are being discussed again in brokerage meetings and for good reason. Digital paper only brokers have been able to build spectacularly successful businesses that leverage IDX to develop referrals that take a 30% bite out of agent commissions. Brokers who care about the income of their agents should review this carefully.
Today's announcement by Hanna Realty of the acquisition of Roy Wheeler Realty in Charlottesville, VA is another reminder that 2021 could be one of, if not the most, active consolidation year in real estate brokerage history
Rental Beast held a press conference on Jan. 20th, moderated by Victor Lund, Founding Partner, WAV Group, to discuss the economic impact of a new policy change by Zillow. On Jan. 12, Zillow changed its rental policy and rental listings are no longer free. MLS rental listings are no longer being syndicated directly to Zillow. Instead, agents and brokerages will need to pay $9.99 per week, per listing for each rental property to be published on Zillow. The potential new costs to individual real estate agents, teams, brokerages and MLSs are massive. Ishay Grinberg, Rental Beast Founder and CEO, spoke [...]
Climate change is more than a catch phrase to promote environmental policy, it is a measurable shift in our environment taking place where we live. Now there is a tool that tells how much that change is impacting what we call home.
The biggest and most successful agents and teams are reclaiming control of their own brand and marketing by working with real estate focused digital marketing companies like Ylopo.
Effective January 2021, Zillow will end the free syndication of rental listings from your MLS.
Brokers – please take this survey. MLSs and an AORs – we ask you to send this survey link to your brokers. Thank you for your support with this mission-critical research on the marketplace. The survey results will be available for download here on WAV Group this fall.
The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.
