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One market segment that WAV Group has been keeping a close eye on is moving concierge. In a press release issued today, MooveGuru reports that their home service providers have been used over nine million times by agent customers.
We all know that our businesses are dependent on our customers, yet we don’t always live the dream of providing amazing customer service. It’s easy when you get tired to say “I’ll get up early and do it tomorrow”. When the phone rings and we don’t answer it we might justify it by saying I need to focus on this CMA I am building. Or worse yet, the phone might ring and we ignore it because we’re talking to one of our friends or having a cup of coffee. While we’re all human and we have our moments of weakness, [...]
Agents know that photos are one of the key ways to effectively promote a property, yet many limit the number of photos they upload to the MLS because the process can be very onerous. Bright MLS, after soliciting input from their subscribers about the best ways to simplify the process of setting up a listing, has made it a LOT easier to upload photos now.
A number of companies are supporting brokers with concierge solutions that solve this problem - and, it's a big problem. Up to 45 Million consumers move a year, and the real estate industry is the tip of the spear that can connect their customers with service providers. With MooveGuru, the entire move and all of the services related to homeownership are in the YourHomeHub portal. From a distribution perspective, MooveGuru is gaining a ton of traction with more than 316,000 agents across over 2,000 brokerages accessing the platform and inviting their customers.
If you want to improve your MLS customer’s experience, one of the first critical steps is mapping out the entire customer journey. From awareness, to purchase, to onboarding to active involvement, there are dozens, if not hundreds, of customer touchpoints that influence the customer experience and your customer’s perception of your organization.
WAV Group has long advised brokers and agents on the enormous benefits of keeping in touch with past clients. Homebeat is a nice first step forward along a journey to deliver a quality property report.
It is critical for MLSs and Brokers to measure the relationships they have with their customers. While most MLSs do not have DIRECT competition, they have tons of indirect competition. MLSs compete against companies that generate leads for agents since that it one of their key roles. They compete against training companies providing CE credit and teaching about technologies. MLSs also compete. MLSs also compete with companies that provide ways to aggregate and distribute real estate listing information for the purposes of monetizes the information flow. While MLSs have survived well in the real estate ecosystem, some are more well-regarded than [...]
If you have been to a hotel or purchased a car in the past few years, you have likely received high quality customer service as well as a survey and feedback request. According to Gartner, “Today, 89% of marketers compete primarily on the basis of customer experience.” For major companies and brands, the process of issuing a satisfaction survey after the service is complete is long expired. Today’s companies are measuring every touch point that a brand has with the customer, and for good reason! Real estate brokers can improve their performance by going deeper on tracking and improving the [...]
If you visit any of the large third party property search sites today you will see a significant focus on the rental market. In most cases, rentals are now getting just as much focus as residential sales. A few months ago Zillow purchased Rentjuice again underlines the growing importance of the rental market. They paid $16mm for the company to take advantage of its younger, renter focused 2.8 million viewers. Zillow, once again, is closely watching what real estate consumers are looking for. They are addressing their needs with an aggressive push into the rentals space and are WAY ahead [...]
Jack Miller of the GoodLife Team in Austin, Texas was featured in an article by RE Technology this week for his outstanding industry leadership. All of the members of the GoodLife team have been supportive and outspoken about the best practices for agent and brokers. These REALTORS really give back to our industry and help make it better. Millers’ industry leadership comes from illustrating what great customer services means to real estate brokers today. I think that he also, perhaps unknowingly arrived at a new way to search for property. Put in the amount you can afford and view properties [...]
Part Five of a Five part series “Roadmap to using VOWs in your business.” In this fifth of a series of five articles about Virtual Office Websites or VOW’s we are going to discuss the ways to use a VOW to work more effectively with past clients. Many REALTORS fail to stay connected to clients they have already done transactions with. Evidence of this is borne out in NARs 2008 Homebuyer and Seller survey. 9 out of 10 consumers would use their agent in a future transaction but only 1 in 10 use the agent again for buying and only [...]
