W+R Studios’ Co-founder, Greg Robertson Releases Debut Title, The Art of the CMA.
New book helps real estate agents and brokers let go of fear and compete in a new world of proptech.
How goli’ Marketers Are Blowing It with Their Influencer Strategy
In real estate, word-of-mouth marketing is everything. With consumers, it drives repeat and referral business. Technology used by top producing brokers, agents, and teams influences others to use products.
Strategic Planning: MLSs Need to Think Bigger by Unshackling the Obvious
If the MLS truly wants to make the Market Work, services for Confidence, Connections, and Community must apply to a broader understanding of what defines the market, and how the MLS can serve the needs of brokers and agents who understand that the real estate market includes commercial, rental, and new home.
WordPress 5.5 Update Features & Gotcha’s and WCAG News for ADA
Watch September's edition of Insightful Tech reviews two technology topics announced at the end of August - WordPress 5.5 Update and WCAG News for ADA.
Restream for Real Estate – how to take a home showing live everywhere
Agents do not want to do a Facebook Live, then a LinkedIn Live, then a Youtube Live, then a Twitter Live through periscope. There is now a solution.
Delta Media makes a case for a CRM that more agents will use
"The best CRM is the one an agent will use," says Michael Minard, CEO and owner of Delta Media. Michael said this in an announcement last week about Delta giving individual agents and teams access to its platform for the first time.
The Broker Portal movement grows: Rapattoni and Homesnap to offer advanced integrations for MLSs
The Broker Public Portal movement continues to grow, expanding with deeper integration of Homesnap with MLSs systems nationwide. This deeper integration allows agents' contacts to sync with Homesnap and adds listing edit capabilities.
First American Home Warranty in Lone Wolf Transaction Management – Broker Opt-out Is Available
For the first time, Transaction Management solutions through Lone Wolf will be marketing and selling First American Home Warranty directly to consumers.
Fair Housing Is Ultimately Local, Like Real Estate – National Association of REALTORS Declaration Must Trickle Down
Housing discrimination is a crime, punishable by federal fines exceeding $100k and other punitive measures, yet one that is still committed around the country even today. As NAR and the Urban Institute suggest, a first step in a solution framework to combat housing discrimination begins at the local level.
Research-Powered Communication is Rocket Fuel for Marketing
The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.
All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
The Art of the Quote in a news release
The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.