Fe Fi Fo Fum: American Search Giants
WAV Group uses benchmarking tools like Hitwise® and ComScore® to study how brands in real estate accomplish the goal of reaching consumers online.
Catalysts Creating WAVes of Fast Change in a Slow-Moving Industry
There are many pillars of change happening in the industry today, some more significant than others, driven by very different catalysts. Teamwork drives higher productivity and greater income.
The Power of the Power Broker Report from RISMedia
The RISMedia Power Broker Report is the industry’s favorite top brokerage list. And with good reason.
On G-Suite – Google Data Studio Continues to Improve
Google continues to enhance the tools available with a G-Suite subscription. My eyebrows frown when I learn an organization’s Marketing or Operation teams are not taking advantage of one of the Business Intelligence (BI) tools like Google Data Studio. Last week, the Data Studio team just released a bunch of new enhancements and training for their G-Suite customers.
Marilyn Wilson to Moderate SmartZip Webinar
Join RETechnology and SmartZip for an upcoming webinar and hear from a panel of leading industry experts as they discuss top strategies to grow your real estate business in 2019.
OpenAI Says New AI too Risky for Full Disclosure
OpenAI has determined its latest research into language-processing AI models has high-risk implications if fully released to the public. A risk OpenAI has felt compelled to limit the amount of published information from this advanced research.
REally! Agent Tool Usage Reporting is Behind the Times
This week’s adventure found me looking at product usage reports from a bunch of technology companies. An MLS client was interested in gaining insight to members usage of their technology product offerings. All I have to say is, “REally!”
Today’s Online Business Intelligence
Notice how I did not say web analytics? A large chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. A gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy and ensures consumers are given an experience appropriate for the brand.
Business Intelligence Tools – Investment for 2019
As I close out my first year as an independent consultant, I am grateful to the people who allowed me to assist in their business challenges. With every day being a new opportunity for learning, I thought I would share some experiences that I have encountered over the past year.
Telling Your Data Story – Easy Access to RESO’s Organization Unique Identifier with Microsoft Power BI.
I have been working with the Organization Unique Identifier (OUID) data from the Real Estate Standards Organization (RESO) for over the last nine months. RESO OUID data combined with other data sets for business analysis is critical for today’s enterprising brokerages. My task was to see how I can make it easy for others to access the RESO OUID and incorporate other data for analysis. The answer – Microsoft Power BI.
Homebot Wins Realogy FWD Innovation Award
Realogy Franchise Group brought together 300 industry leaders to hear and vote on their 6th Annual Realogy FWD Innovation Award. Sherry Chris of Better Homes and Gardens Real Estate is the brand sponsor of the event but it was really a team effort that fostered collaboration among all of their brands. Chairman Ryan Schneider kicked off the event with opening remarks that focused Realogy’s strategy for the event suggesting that Realogy always balances the decision of “Build, Buy, or Partner” in all of their technology decisions. He noted that for Realogy, it is “our opportunity to leverage technology,” remembering that real estate is a human focused business enhanced by technology.” Well said.
Lets Get Our Language Right
In real estate, agents and brokers talk about sales. They talk about how many and how much. Time to get our language right. Instead, let's say..... On behalf of our clients, we have negotiated XXX transactions for $xxxxxx. Stop saying that you sell. Start saying that you negotiate. Reclaim your value. Think about it. Short post.