HomeJab Reveals Top Trends in Pro Real Estate Photos, Video, 3D Tours, Aerial and more

Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list. Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab. If you use professional photographers and other visual assets to promote your property listings and don’t know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a [...]

By |2021-10-24T16:51:43-07:00October 24th, 2021|Announcements, Marketing, Press Releases, Real Estate Technology, Technology, Virtual Tours|5 Comments
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Delta Media’s “Fresh” take on real estate advertising

Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]

By |2021-10-18T06:23:41-07:00October 17th, 2021|Industry Observations, Marketing, Press Releases, Real Estate Technology, Technology, Thought Leadership, Uncategorized|Comments Off on Delta Media’s “Fresh” take on real estate advertising
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CoreLogic Renames Matrix to Listing Management Platform

The Matrix multiple listing solution offered, by CoreLogic, to about half of all real estate professionals in North America (US and Canada) has also been renamed. The new name for Matrix is Listing Management Platform.

By |2021-10-07T15:05:43-07:00October 8th, 2021|Data-Driven Culture, MLS Insights, Real Estate Technology|Comments Off on CoreLogic Renames Matrix to Listing Management Platform
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RatePlug integrates with OneHome from CoreLogic, Displaying Real-Time Mortgage Payment Information and Finance Options on Property Listings

While some think of MLS systems only as utility tools, they often overlook the incredible marketing power of the MLS; it delivers the ability to agents to explore with past clients, current customers and prospects via the robust prospecting tools available in MLS systems - such as OneHome from Corelogic.

By |2021-10-06T14:34:17-07:00October 7th, 2021|Announcements, MLS, Press Releases, Real Estate Technology|Comments Off on RatePlug integrates with OneHome from CoreLogic, Displaying Real-Time Mortgage Payment Information and Finance Options on Property Listings
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First Ever, A PropTech Franchise from MooveGuru

MooveGuru is pioneering a their first PropTech franchise program that allows local franchisees to offer their services to local agents and brokers - but this is the first localized service.

By |2021-10-06T14:33:34-07:00October 7th, 2021|Announcements, Press Releases, Real Estate Technology|Comments Off on First Ever, A PropTech Franchise from MooveGuru
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Elm Street Technology Acquires Austin-Based Digital Marketing Company OutboundEngine

WAV Group would like to congratulate Elm Street Technology for their 5th acquisition this year. In acquiring Outbound Engine, they take the lead in acquisitions and hold the title of the most active private equity backed company in real estate by unit volume of companies acquired this year (Stone Point Capital is the leader by dollar volume).

By |2021-09-28T13:42:44-07:00September 28th, 2021|Acquisitions, Announcements, Press Releases, Real Estate Technology|Comments Off on Elm Street Technology Acquires Austin-Based Digital Marketing Company OutboundEngine
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NEREN MLS finds effective way to measure technology adoption, especially in an era of increased choice

Gone are the days when “one size fits all” communications work. There are so many variables that can affect the types of technology that make sense for each one of your customers. It’s time to start segmenting your customers and better understand the role and value that you play in each of their lives.

By |2021-07-23T08:25:31-07:00July 21st, 2021|Real Estate Technology, Technology|Comments Off on NEREN MLS finds effective way to measure technology adoption, especially in an era of increased choice
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Learning Communications From Compass

Compass grew by communicating to agents that they invest in the future of their profession by investing in technology. The point of this article is to demonstrate how a brokerage technology communication strategy is as important as the technology itself.

By |2021-07-15T13:19:46-07:00July 15th, 2021|Communications and PR, Real Estate Technology, Technology|Comments Off on Learning Communications From Compass
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Two Mega-MLSs Connect on Common Data Platform

MARIS and NorthstarMLS understand that data is one of the most coveted resources on the planet. Today, data is the water in real estate’s ecosystem. Without water, there would be no life, just as data is essential to making real estate markets function. These two mega-MLSs are working to provide agents friction-free access to data. And that ultimately benefits consumers. How? MARIS and NorthstarMLS are working together, using NorthstarMLS’s Common Data Platform, to make real estate markets in the Greater Midwest work better by unifying the marketplace around shared listing data. This effort removes the toll gate that currently forces [...]

By |2021-07-13T08:22:51-07:00July 13th, 2021|Announcements, Broker-Agent Information, MLS, Real Estate Technology|4 Comments
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Proactive Support Builds Better Member Engagement

Agents are busy people. While it’s commonplace to juggle multiple urgent tasks at once, those not-so-urgent duties, such as completing required Continuing Education classes or license renewals, may be forgotten until they, too, are in need of immediate attention. This is where a proactive association can once again prove its value proposition to its members. The Greater Rochester Association of REALTORS® (GRAR) set out to find ways to make it easier for their members to keep track of these important milestones.

By |2021-07-01T12:20:48-07:00July 1st, 2021|Associations, Real Estate Technology, Technology|Comments Off on Proactive Support Builds Better Member Engagement
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The role of real estate agents in an iBuyer, Bridge buyer world

Last week, zavvie, the creators of the first marketplace for real estate agents to help homeowners see all their selling choices, announced securing a $1.75 million inside round. zavvie strategically has carved out a way for agents to remain at the center of every real estate sales transaction. Brokerages using a zavvie-powered platform – one that is often white labeled to the brokerage’s brand – can help homeowners sort through all of their choices. Most importantly, homeowners employ the guidance of a trusted professional: their real estate agent.

By |2021-05-25T14:52:06-07:00May 26th, 2021|Real Estate Technology, Technology|3 Comments
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