Strategic Planning: MLSs Need to Think Bigger by Unshackling the Obvious

If the MLS truly wants to make the Market Work, services for Confidence, Connections, and Community must apply to a broader understanding of what defines the market, and how the MLS can serve the needs of brokers and agents who understand that the real estate market includes commercial, rental, and new home.

By |2020-09-09T09:23:37-07:00September 9th, 2020|MLS|0 Comments

In a COVID-19 Environment, We All Need New Strategic Plans

A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.

By |2020-07-21T15:08:29-07:00July 21st, 2020|Our Services, Strategic Planning|0 Comments

Communications Planning & Preparation Best Practices

If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.

Rental Beast for MLS Offers a Rental Solution Worth Consideration

Over the past 12 months, we have examined the success that MLSs are beginning to deliver though Rental Beast, what can be best described as an MLS system for rentals.

By |2020-06-25T13:41:13-07:00June 24th, 2020|MLS Insights, Technology, Technology Evaluation|0 Comments

Turn your log-in screen into a marketing tool!

Check out this log-in screen from Midwest Real Estate Data (MRED), the MLS that serves more than 45,000 agents in the Chicagoland area. Instead of just having a generic, log-in screen like most of us do, they turned that frequently used screen into a mini-marketing center!

By |2020-05-15T10:35:28-07:00May 15th, 2020|Broker Public Portal, MLS Insights|0 Comments

Flexmls Launches Photo Privacy as a Standard Feature

Private media allows the photos, videos, and virtual tours to stay in the MLS for off-market listings and only viewable by logged in users of the MLS like agents or appraisers.

By |2020-05-14T09:40:14-07:00May 13th, 2020|Business Intelligence, MLS, Product Management|0 Comments

CMLS Sets Best Practice with New MLS Data Access Marketing Guide

CMLS aims to inspire MLSs to review this paper and respond by putting up a page on their website to outline some key areas of information that brokers or their vendors will need to get started on the right path to licensing and utilizing MLS data.

By |2020-04-22T13:42:06-07:00April 22nd, 2020|Data-Driven Culture, MLS|0 Comments

America’s top-ranked agent exposes a “dirty” truth about builders

In Part 5 of his podcast, “How Production Home Builders win by maximizing the Multiple Listing Service (MLS)” – available on iTunes and Google Play – Caballero uncovers a dirty little secret in the home building industry that many agents know all too well. Builders unethically advertise the same property at different prices in different places. Read More...

By |2020-04-15T13:41:33-07:00April 14th, 2020|Strategic Planning|0 Comments

Brokers Request Relief Aid from MLS

The Council of MLS hosted a meeting last week to gather perspectives from brokers and MLSs about COVID-19 related issues. Craig Cheatham of The Realty Alliance, Bill Fowler of Compass, and Caitlin McCrory of Redfin gave these suggestions for MLSs to consider.

By |2020-03-30T13:49:12-07:00March 30th, 2020|Broker-Agent Information, MLS, Strategic Planning|0 Comments