Collabra Technology launches enterprise-level digital marketing platform for brokerages.

SphereBuilder™ marketing automation and analytics now available for select brokerages across the United States. This week, Collabra Technology, Inc. (“Collabra Technology”) unveiled an enterprise version of their SphereBuilder™ digital marketing platform to over 300 real estate agents under a strategic alliance with Windermere Spokane.  Collabra Technologies is now accepting meetings with other technology-forward brokerages and organizations looking for powerful insight into the marketing initiatives of their organization. Over my years in working in real estate marketing technology, I’ve seen (and believed) in a lot of marketing productivity products hitting the market, only to find that many of them fall short of delivering an intuitive, resourceful experience that drives and supports agent adoption, coaching and retention.  Collabra Technology’s SphereBuilder platform could be the exception to the rule.

By |2023-05-17T16:35:15-07:00May 17th, 2023|Announcements, Broker Information, Broker Technology Research, Real Estate Technology, Technology|Comments Off on Collabra Technology launches enterprise-level digital marketing platform for brokerages.
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Maximizing the Sale of Your Brokerage

As the owner of a real estate brokerage firm, you have invested years of hard work and dedication into building your business. But at some point, you may start to consider selling your company, whether it's to pursue other career goals or to retire comfortably. The question is: when is the best time to sell?

By |2023-05-16T13:06:27-07:00May 16th, 2023|Acquisitions, Broker Information, M&A, Mergers & Acquisitions|Comments Off on Maximizing the Sale of Your Brokerage
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Agents Want CRM from their MLS and MLSListings Delivers

MLSListings selected Prospects CRM from CoreLogic and will be offering the full featured solution to every agent at no additional cost.

By |2023-05-15T20:53:33-07:00May 16th, 2023|Broker Technology Research, CRM, Press Releases, Real Estate Technology|2 Comments
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MIAMI Realtors – Parcel Centric Services Are Table Stakes for Every Real Estate App

MIAMI Association of Realtors® added their voice to the choir of MLSs who are launching parcel centric applications to empower the agent-client experience.

By |2023-05-15T13:53:10-07:00May 15th, 2023|Homeowner Under Management, MLS, Mortgage, Partnerships, Press Releases, Real Estate Technology|Comments Off on MIAMI Realtors – Parcel Centric Services Are Table Stakes for Every Real Estate App
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Strategic Failure

Preparing for a Strategic Planning session involves a process of gaining a holistic view of the organization. Understanding your customer’s perspective is always the primary driver that informs everything. But understanding of staff culture and capabilities; system strengths and limitations; financial conditions; and industry trends pave a path to developing a plan that works. At the end of the day, the board of directors and the management team agree to a group of initiatives that will make the business stronger, and the strategic plan is born. Some organizations in real estate take the plan and execute it flawlessly where others [...]

By |2023-05-12T07:56:11-07:00May 12th, 2023|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning|Comments Off on Strategic Failure
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WAV Group Mourns the Passing of Former MetroList CEO Rick Trevino

WAV Group is saddened to hear about the loss of one of our favorite colleagues Rick Trevino. He always had a bright smile and a passion to do the right thing for his customers ad the industry overall. Hopefully, his family will take some solace in the amazing contribution Rick made to the world and to the real estate industry. The world is a better place because of his Rick’s contributions.

By |2023-05-10T12:17:24-07:00May 10th, 2023|Uncategorized|Comments Off on WAV Group Mourns the Passing of Former MetroList CEO Rick Trevino
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Who owns your content – you or OpenAI?

You hear a lot of things at real estate conferences. A notion Marilyn Wilson most recently heard while at NAR Mid-Year was that OpenAI owns the content that you provide them. As someone extremely interested in most things AI, I immediately did some research. Where did I start?

By |2023-05-11T11:26:09-07:00May 9th, 2023|Artificial Intelligence|2 Comments
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Create Raving Fans! 5 Gotta Haves for your 2023 MLS Budget

WAV Group conducts more subscriber satisfaction research for MLSs than anyone else in the country, including our industry first Customer Experience Index.  We have a depth of understanding of the key drivers of satisfaction and perceived relevance for MLS organizations. Here’s the 5 key opportunities for improving your MLS’ satisfaction and relevance as you move into 2023: Go TO Your Members Create a Field Support/Training Team There is NOTHING that drives up customer engagement and satisfaction for MLSs more than a team of customer servants that go out into the field, attending office meetings, broker events and community events.  These [...]

By |2023-05-08T07:18:52-07:00May 8th, 2023|How to Make Strategic Planning Really Work in your MLS, MLS Insights, Strategic Planning, WAVes of Change|Comments Off on Create Raving Fans! 5 Gotta Haves for your 2023 MLS Budget
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CRMLS Makes Move to Become Property-Centric MLS

California Regional MLS(CRMLS) announced that it is making an aggressive move to become a property-centric MLS by forming a comprehensive partnership with Local Logic, Traditionally, MLS technologies have focused mainly on active, pending and recently sold properties. For agents to be successful today however, they need to be able to provide much broader real estate intelligence to their prospects and clients. Consumers are turning to agents for education on every element of a neighborhood, market and region.  They’re looking for advice and counsel on everything from the proximity of power lines to family-friendliness and a whole bunch more. 

By |2023-05-05T07:32:33-07:00May 4th, 2023|Announcements, MLS, MLS Insights, Press Releases, Real Estate Technology|Comments Off on CRMLS Makes Move to Become Property-Centric MLS
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UtahRealEstate.com and New Mexico MLS Ink Data Share Deal

UtahRealEstate.com has inked a deal with New Mexico MLS to share some of the data available between two neighboring western states. The release also says that NMMLS will eventually be able to offer some of the UtahRealEstate.com technologies to their subscribers as well. As more and more MLS data comes together, it provides brokers the opportunity to save money on multiple MLS subscriptions. It also simplifies their ability to roll up data from multiple markets.

By |2023-05-04T07:20:41-07:00May 4th, 2023|Associations, MLS, MLS Insights, Press Releases|Comments Off on UtahRealEstate.com and New Mexico MLS Ink Data Share Deal
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