By now, you likely know that the Broker Public Portal and Homesnap have dissolved their joint venture. Much in the way that social media sites should hold true to limiting algorithm advertising and display all of my friend's feeds, the Broker Public Portal will display every listing and are committed to being ad-free.
One undeniable superpower of the Keller Williams brand is training. Keller Williams GO Network has taken education of their agents to the next level. While Keller Williams is not the only company focused on training, they do happen to be revered by many, to be the leader in education and training in the real estate industry.
From our perspective, the future is homeowners under management. Define that in your business and you are bound to succeed. Every human interaction with homeowners is a sensor that informs the consumer of your commitment to serving them, and the affirmation that they entrust you with the roof over their head.
Years ago, after the acquisition from Brookfield, WAV Group collaborated with a team at Pacific Union to take a historical snapshot of the brand from the eyes of the consumer and the agent. We identified that the local, boutique essence of the Pacific Union brand had been eroded over time by efforts to grow through recruiting anyone and everyone.
If you want to compete as a brokerage, you can borrow the playbook of realtor.com to create articles that leverage your local expertise and deliver the most interesting article content for consumers in your area. The trick here is to make sure that consumers are engaging with your content. That is the benefit of following the headlines of realtor.com.
Register now to watch WAV Group partner, Mark A. McLaughlin - who works with our brokerage clients around executive strategic planning and coaching along with M&A - join Brian Boero Thursday Sept. 15th @ 10am PST to chat about the key issue facing firms today - "How to Navigate in an Uncertain Market."
The traditional form of home buying and rental shopping consists of figuring out finances, physically touring countless houses, making an offer, applying for mortgages, inspecting the house, getting an appraisal, asking for repairs, and a final walkthrough. With VR becoming the new reality in real estate, it’s time to consider your options and implement this new program into your practice.
The Broker Resource Network’s Leadership Roundtable had their summit yesterday to discuss key business themes impacting our industry. The Leadership Roundtable is a volunteer leadership group of the BRN that meets bi-monthly to guide the direction of the BRN in its 'Broker First' mission. They set the tone of advocacy and research which benefits brokers.
In the real estate industry, one of the brightest stars is Ben Kinney. Kinney recently announced the hiring of two rockstars who are going to forward drive the business services and technology platform, PLACE, and make the consumer facing website a success.
The theme for the call was fairly simple, Zillow’s Super App. Zillow proceeded to talk about all of the investments, development, and ‘awesomeness’ that their Super App is going to be. It sounds like it will not be much more than a few enhancements that give home shoppers some nice features – 3-D tours (like Matterport), financing options (grow Zillow Mortgage), and adding services like ShowingTime.
Imagine the experience for the consumer; you buy or sell a home, and you get bombarded every month with pieces of information from each of these broker and agent application. Be careful whenever you reach out to a client - you DO NOT want your efforts to stay connected to result in a negative experience and ultimately being spam blocked.
Something that you do not see very often in real estate is a lockbox vendor replacement. They rarely happen because of the number of lockboxes out in the field. Unless the vendor relationship breaks down or the vendor is mandating that the old lockboxes be replaced or are unsupported – ultimately, change does not happen. MIBOR made the change to begin using bluetooth-enabled Master Lock boxes.
