We are in a unique period of time in business. WAV Group has been spending a lot of time in Web3 and it is a steep learning curve. What is clear to me when meeting with senior executives in marketing and communications projects for NFT drops, is that most seasoned execs are clueless about this new genre of marketing.
Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list. Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab. If you use professional photographers and other visual assets to promote your property listings and don’t know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a [...]
Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]
Real estate brokerages need to identify a meaningful, customer-centric benefit they can deliver that is true to their brand and yet meaningfully different than competitors. We have helped tons of brokerages, tech companies and even MLSs figure out how to differentiate themselves from others.
The great unsolved challenge for real estate professionals is cracking the code to staying in touch with the people in their database. I am sure that agents across America found a bunch of unsubscribe notices in their inbox this morning - depleted databases.
For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.
Podcasts have been popular during the last decade and have flourished during the pandemic. Over 55% of the US population have listened to podcasts, and over 155 million people listen to at least one podcast every week. With over 700,000 active podcasts and 29 million episodes, choices are abundant. In real estate, here's one every agent should enjoy: Snapshot. The Snapshot podcast, featuring Homesnap’s Gayle Weiswasser, delivers solid takeaways from every episode. Gayle is easy to listen to, is a skilled interviewer, and also is a top industry expert. With over 150 podcasts to date, Gayle talks to real estate [...]
Corelogic, a $1.95 billion leader of real estate software and insights with more than 6,000 employees globally serving the financial services and insurance industries is looking for a Senior Marketing Leader in their real estate division.
In real estate, word-of-mouth marketing is everything. With consumers, it drives repeat and referral business. Technology used by top producing brokers, agents, and teams influences others to use products.
The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.
